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Medvedev Vs. Putin In Kremlin-Sponsored Advertorials In The U.S. And India, Evhenia Viatchaninova
Medvedev Vs. Putin In Kremlin-Sponsored Advertorials In The U.S. And India, Evhenia Viatchaninova
Exchange: The Journal of Public Diplomacy
This essay explores the image making of Vladimir Putin vs. Dmitri Medvedev in the Kremlin-sponsored advertorials the "Russia Now" and the "Russia India Report" circulated as free supplements to The Washington Post, and The Times of India, India, in 2011. Advertorial content mentioning each politician was analyzed using basic qualitative and quantitative techniques, and several image making messages highlighting Putin's vs. Medvedev's leadership were deduced. Both advertorials served as a platform for mediated public diplomacy aimed at influencing foreign publics' perceptions of Russia's leadership in the wake of a major presidential election.