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Tensions And Metaphors In Higher Education Fundraising Profession, Jessica Martin Carver

Masters Theses & Specialist Projects

This research examined the language used by higher education development professionals, specifically similar and dissimilar tropes and how they shape the perception of those development professionals. By studying these linguistic devices, insight is provided into this particular occupation and the effects these devices have on perceptions and interpretation. The findings in this study could help to produce more skilled communicators in the field and could be used as a framework to study other professional positions. Semi-structured interviews were conducted to gather data from twelve participants, and the data was then analyzed through thematic analysis. Findings revealed the types of metaphors …