Digital Commons Network^™

Promoting Healthy Weight In The Preschool Years: A Portfolio And Planning Guide To Address Barriers In Primary Care, Margaret Miller, Renee Campbell-Pope, Lydia Hearn

Research outputs pre 2011

The rapidly rising incidence of overweight and obesity in Australia, particularly among young children has led to an urgent need for effective prevention. Recent figures indicate that 15% of preschool children in Australia are overweight, and a further 6% are obese1,2, with rates rising steadily especially among children from lower socioeconomic groups.

Family, childcare, primary health care, early childhood education and the community are influential environments for young children3-7 with the potential to engage in an integrated approach to promote healthy weight and development of healthy eating and active lifestyle habits during the pre-school years5,8,9.

In 2006, the Child Health …

I Eat Milo To Make Me Run Faster: How The Use Of Sport In Food Marketing May Influence The Food Beliefs Of Young Australians, Lyn J. Phillipson, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

This paper reports on one of a series of studies exploring the marketing strategies utilised byleading Australian food companies that produce and distribute foods that are predominantlyconsumed by children, and consumer responses to these practices. The focus is on the use ofsport and sporting celebrities to promote food products and the influence of these promotionson the food attitudes and preferences of young people. The qualitative research with children(6-12 years) and teens (12-14 years) supports results from previous research that brandingmay have an influence on food preferences. Importantly, it also suggests that associatingparticular foods with sports may influence young peoples food …