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The Smarxt Media Literacy Program: Improving Evidence-Based Prescribing Among Medical Students, Bethany D. Corbin, Jason B. Colditz, Galen E. Switzer, Jaime E. Sidani, Patricia M. Klatt, Ted Schaffer, Brian A. Primack
The Smarxt Media Literacy Program: Improving Evidence-Based Prescribing Among Medical Students, Bethany D. Corbin, Jason B. Colditz, Galen E. Switzer, Jaime E. Sidani, Patricia M. Klatt, Ted Schaffer, Brian A. Primack
Journal of Media Literacy Education
Many prescriptions written are not evidence-based, resulting in unnecessary morbidity and mortality. Media literacy may help medical trainees optimize evidence-based decision-making. In this study, we aimed to assess feasibility, acceptability, and initial efficacy of a media literacy prescribing program. We recruited 30 medical students, who completed animated video modules about pharmaceutical marketing and prescribing. We used a process evaluation and open-ended items to assess feasibility and acceptability, and knowledge tests before and after the intervention to assess efficacy. The program was feasible to implement and well-accepted. Knowledge and attitude targets around evidence-based prescribing and drug marketing improved after the intervention.