Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 1 - 30 of 21326

Full-Text Articles in Entire DC Network

The Current - Volume 37 Issue 02, Nova Southeastern University Sep 2026

The Current - Volume 37 Issue 02, Nova Southeastern University

Student Newspapers

No abstract provided.


Determinants Of Antenatal Care Utilization: A Community-Based, Cross-Sectional Study In Morang And Sunsari Districts, Eastern Nepal, Sunil Shah, Chandra Jha Aug 2026

Determinants Of Antenatal Care Utilization: A Community-Based, Cross-Sectional Study In Morang And Sunsari Districts, Eastern Nepal, Sunil Shah, Chandra Jha

Journal of Social, Behavioral, and Health Sciences

This study examined the factors influencing antenatal care (ANC) utilization in the eastern region of Nepal, focusing on the Morang and Sunsari districts, with the aim of identifying key determinants affecting ANC uptake and assessing the extent of ANC service utilization among mothers. Using lot quality assurance sampling, a community-based, descriptive, cross-sectional design was employed, surveying 164 mothers who had given birth within the previous 12 months; data were collected from June through November 2023. Data were collected through a semi-structured questionnaire and analyzed using SPSS, with descriptive statistics, chi-square tests, and logistic regression. Findings revealed that 80.5% of respondents …


Political Interest And News Media Literacy Among University Students: Case Of The U.S.-Vietnam Comprehensive Strategic Partnership (2023), Nhat Anh Nguyen, Ngoc Thuy Duong Le Aug 2026

Political Interest And News Media Literacy Among University Students: Case Of The U.S.-Vietnam Comprehensive Strategic Partnership (2023), Nhat Anh Nguyen, Ngoc Thuy Duong Le

Journal of Media Literacy Education Pre-Prints

In today’s complex media environment, the ability to critically evaluate news plays an essential role in shaping political interest, especially among youth. Although media literacy has been extensively investigated in relation to civic outcomes, the particular link between news media literacy (NML) and political interest is still little known. This paper investigates this link among Vietnamese university students by means of the U.S.-Vietnam Comprehensive Strategic Partnership as a prominent foreign policy instance. Drawing on Potter’s (2004) cognitive model and Maksl et al.'s (2015) NML scale, this study primarily employs a quantitative approach using survey data (N = 410), complemented by …


The Current - Volume 37 Issue 01, Nova Southeastern University Aug 2026

The Current - Volume 37 Issue 01, Nova Southeastern University

Student Newspapers

No abstract provided.


The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas Aug 2026

The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas

Communications and Digital Media Theses

Pulling back the curtain on the reality women athletes face when it comes to their social media coverage. Sports have been male-dominated since the start, but over the years women have become more and more involved in sports as they have their own teams and even sports. However, this issue lies with the overall support and coverage they are receiving from well-known Sports coverage networks. For this study, I looked at social media posts from ESPN, FOX Sports, and NBC Sports focused on the sports of Basketball, Baseball/Softball, and Tennis. In doing this study, I analyzed how many posts men …


Content Mapping: An Experimental Analysis Of Missing Message Content, Jeannette Sutton Aug 2026

Content Mapping: An Experimental Analysis Of Missing Message Content, Jeannette Sutton

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

The Warning-Response Model recommends the inclusion of five key content areas in warning messages to reduce information seeking that can lead to warning response delay: the message source, hazard (including its impact), affected location, recommended guidance, and time. Research has found that complete messages, that is, those that include all of five recommended content areas, help people make decisions about the protective actions they may take.  Unfortunately, a large majority of WEA messages omit information from one or more of the recommended content areas. This study examined the impact of omitting each of the five recommended content areas on message …


The Representation Of Suicide In Spanish Teen Fiction Tv Series: Narrative Trends And Media Literacy Implications, Patricia Palomares-Sánchez, Victoria Soto-Sanz Jul 2026

The Representation Of Suicide In Spanish Teen Fiction Tv Series: Narrative Trends And Media Literacy Implications, Patricia Palomares-Sánchez, Victoria Soto-Sanz

Journal of Media Literacy Education Pre-Prints

The present study analyses the narrative treatment of suicide in Spanish youth fiction television series produced between 2015 and 2024, aiming to identify representation trends in relation to the recommendations for responsible media coverage and their implications for media literacy. The methodology underpinning this study encompasses eight fiction TV series and combines quantitative research, derived from data collection and analysis, with a qualitative component, focusing on the interpretation and analysis of the results. Findings indicate that the representation lacks due caution in depicting the method and location of suicide, which increases the risk of imitation. Although the narratives present alternatives …


Implications Of Similarities And Differences Amongst Media Literacy Skills And Trust Across Communities Of Color, Erica Weintraub Austin, Nadia Ishrat Alamgir, Alexandra Elenitsa Fil, Sultana Ismet Jerin, Di Mu, Albert Junior Nyarko, Folake Racheal Okor, Pearl Omolara Oladele, Hae Yeon Seo, Andrew D. Sutherland Jul 2026

Implications Of Similarities And Differences Amongst Media Literacy Skills And Trust Across Communities Of Color, Erica Weintraub Austin, Nadia Ishrat Alamgir, Alexandra Elenitsa Fil, Sultana Ismet Jerin, Di Mu, Albert Junior Nyarko, Folake Racheal Okor, Pearl Omolara Oladele, Hae Yeon Seo, Andrew D. Sutherland

Journal of Media Literacy Education Pre-Prints

A 2020 survey of U.S. adults found that nonwhite respondents tended to report lower levels of media literacy than white respondents. However, their media literacy skills were associated with better COVID-19 knowledge and less acceptance of COVID-19 disinformation. This secondary analysis of the dataset (N=1264) explored how aspects of media literacy and media trust varied across communities of color. No significant differences in online information efficacy were found. White respondents scored higher than Hispanic/Latiné and Native American/Indigenous respondents on media literacy for source, and higher than Black and Hispanic/Latiné respondents on media literacy for content. White respondents also …


Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya Jul 2026

Mapping Media Literacy Assessment: A Systematic Review To Connect The Dots, Lara Azar, Casey Frechette, Hafsa Zia, Joy Amulya

Journal of Media Literacy Education

The goal of this study was to address persistent challenges in assessing media literacy by reviewing assessments developed between 2011 and 2020. We combined landscape analysis, research synthesis, and grounded theory to select assessments, identify key attributes, iteratively code, analyze, and create an integrated synthesis of approaches to media literacy assessments. The analysis classified media literacy constructs by learning dimension (knowledge, skills, attitudes, behaviors) and participation mode (consumption, engagement, creation). The results showed that while most assessments focused on consumption-oriented constructs, engagement- and creation-oriented constructs were also included. Assessments primarily served three research purposes: evaluating media literacy levels in populations, …


How To Incorporate Media Literacy Into General Education Curricula, Dennis O. Frohlich, David Magolis Jul 2026

How To Incorporate Media Literacy Into General Education Curricula, Dennis O. Frohlich, David Magolis

Journal of Media Literacy Education

Media literacy scholars have long championed the inclusion of media literacy courses in all levels of education, from K-12 to collegiate levels. Universities’ general education curricula are one possible site for inclusion of a media literacy course. However, with each discipline vying for a spot in a university’s general education system, a course in media literacy can easily be overlooked or excluded. In this paper, we detail our efforts to successfully incorporate several media literacy courses into our university’s general education curriculum. This is a process we went through twice under two different general education systems. This paper will detail …


Fact-Checking In The University: The Experience Of The ‘Verificatón Electoral’ As A Model Of Teaching Innovation, Irene Larraz, Samuel Toledano, Jordi Rodríguez-Virgili, Félix Arias Robles, Ángeles Durán, Marta Pérez-Escolar, Rocío Zamora Medina, Rubén Ramos Antón, Óscar Espíritusanto Nicolás, Miguel Ángel Esteban Navarro, Marcos Bermejo Gil Jul 2026

Fact-Checking In The University: The Experience Of The ‘Verificatón Electoral’ As A Model Of Teaching Innovation, Irene Larraz, Samuel Toledano, Jordi Rodríguez-Virgili, Félix Arias Robles, Ángeles Durán, Marta Pérez-Escolar, Rocío Zamora Medina, Rubén Ramos Antón, Óscar Espíritusanto Nicolás, Miguel Ángel Esteban Navarro, Marcos Bermejo Gil

Journal of Media Literacy Education

This article analyzes the experience of Verificatón, a teaching innovation project based on a live fact-checking hackathon aimed at identifying and combating disinformation in the electoral context. The initiative, developed by the fact-checking media outlet Newtral in collaboration with nine Spanish universities, brought together a hundred journalism students. The results show that this experience facilitates the adoption of the fact-checking methodology in the students' professional practice and contributes to overcoming the competency gap in university journalism education. The case study validates this training proposal, which, framed within an electoral scenario, reinforces students’ learning of the role of critical thinking in …


The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson Jul 2026

The Role Of Media Literacy In Shaping Campus Student Leaders’ Perceptions Of Media Activism, Online Risks, And Social Support, Srividya Ramasubramanian, Minnie S. Mcmillian, Shumaila J. Bhatti, Shannon Burth, Julius Matthew Riles, Elizabeth Behm-Morawitz, Melody Wilson

Journal of Media Literacy Education

in social movements. Within contemporary contexts, media is an important site through which campus student leaders raise awareness, share relevant information, distribute online petitions, and shape public discourses on various social issues. Media literacy is an essential skill for student leaders to be effective in their activist initiatives and be able to cope with the inevitable pushback through trolling and cyberbullying that such activism would likely bring up. This survey (N = 855) with college student leaders across three universities explores how they rate themselves on media literacy skills, how well they understand the risks involved with media activism, and …


A Quantitative Content Analysis Of Media Framing Of Illegal Mining In Ghana, Ebenezer Ato Kwamena Aidoo, Patrick Ansah, Fredrick Daoyenikye, Maame Aba Afful Jul 2026

A Quantitative Content Analysis Of Media Framing Of Illegal Mining In Ghana, Ebenezer Ato Kwamena Aidoo, Patrick Ansah, Fredrick Daoyenikye, Maame Aba Afful

Faculty Scholarship

Illegal mining in Ghana has attracted considerable public and policy attention due to its far-reaching environmental, social, and health consequences. Our study examines how Ghanaian news media frame illegal mining, the tone of media coverage, and the stakeholders represented in news narratives. Using a quantitative content analysis, 800 news articles were sampled from six widely read media outlets, Daily Graphic, Ghanaian Times, TV3 Ghana, GTV, Joy FM, and Citi Newsroom. A multivariate analysis of variance (MANOVA) was employed to examine differences in framing, tone, and stakeholder representation across outlets. Findings indicate that news organizations emphasize distinct frames, resulting in varied …


The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani Jul 2026

The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani

Digital Marketing Theses

This study describes how a consumers' attitude towards beauty products on social media is affected by sensory marketing techniques and cues. This study also examines how sensory marketing tactics and elements such as sight, sound, smell, touch, and taste affects the way a consumer engages with content on social media platforms like Tiktok and Instagram.


Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers Jul 2026

Deepfakes As Crisis Triggers: Experimental Evidence On Response Strategy Effectiveness, Responsibility Attributions, And Sharing Intentions, Alicia Mason, Mariah Laman, Tanner Glenn, Treyton Meyers

Faculty Submissions

The term deepfake refers to falsified media content created using artificial intelligence (AI) technologies to manipulate audio, video, or images. Deepfake news fabrications are designed to appear highly realistic, making it difficult for audiences to distinguish them from authentic content. Responding to deepfake-induced  reputational threats therefore presents a unique challenge for organizations. Despite the growing prevalence of deepfake technology, little experimental research has examined how different crisis communication strategies perform in mitigating the reputational and relational harm posed by deepfake-induced crises. Accordingly, this study seeks to (1) examine how exposure to deepfake news relates to public perceptions and affect toward …


“The Ai Pushed Me To Consider New Perspectives”: Preliminary Observations On A Chatgpt Intervention Designed To Elicit Critical Thinking About Media Headlines, Karina Luna, Chelsea Julian Reynolds, Ali Zain Jun 2026

“The Ai Pushed Me To Consider New Perspectives”: Preliminary Observations On A Chatgpt Intervention Designed To Elicit Critical Thinking About Media Headlines, Karina Luna, Chelsea Julian Reynolds, Ali Zain

Journal of Media Literacy Education Pre-Prints

This study explored whether a custom AI chatbot could be a relevant tool for promoting critical thinking about news bias. The research team discusses the development of a custom critical media literacy chatbot and its implementation in an upper-division critical media studies course at a large North American public university. Students interacted with the chatbot to analyze news headlines about transgender issues, employing a scaffolded framework to dissect media framing and generate alternative frames. We argue that the same AI technologies fueling anxiety can be reimagined as partners in cultivating critical media literacy and guiding future directions in journalism pedagogy. …


Will Beauty Save The Brain? Exploring The Relationship Between Eudaimonic Reels Exposure And Egyptian Gen Z'S Mind And Motivations, Petra Zaky Jun 2026

Will Beauty Save The Brain? Exploring The Relationship Between Eudaimonic Reels Exposure And Egyptian Gen Z'S Mind And Motivations, Petra Zaky

Theses and Dissertations

Social media entertaining content includes a mixed bag of the meaningful and the trivial. For Generation Z, whose favorite daily entertainment is shallow yet funny short-form videos (reels), there is often an invisible price paid. The loss of ability to watch long meaningful videos, distractedness from self, “Brain Rot”, glamorizing of hedonism are among the maladies left behind the attractive rabbit hole of their daily media diet. This study explores the relationship between exposure to meaningful reels, in contrast to pleasurable reels, and Gen Z’s reflective thinking, “Brain Rot” symptoms, motivation to watch long meaningful videos and life motivations between …


Breaking The Silence: A Content And Expert Analysis Of The 2025 Ramadan Series Lam Shamseya's Framing And Subversion Of Child Sexual Abuse Discourse In Egypt, Maya Abouelnasr Jun 2026

Breaking The Silence: A Content And Expert Analysis Of The 2025 Ramadan Series Lam Shamseya's Framing And Subversion Of Child Sexual Abuse Discourse In Egypt, Maya Abouelnasr

Theses and Dissertations

This thesis analyzes how the 2025 Egyptian TV series Lam Shamseya served as a sociocultural intervention and awareness platform for reframing and subverting the typical child sexual abuse (CSA) discourse in Egypt. Using a mixed-methods approach, the study triangulates framing theory and two complementary tools of the critical discourse analysis (CDA) and the circuit of culture model through a scene-level content analysis of 304 scenes across all 15 episodes of the series and ten semi-structured interviews with media experts, media practitioners, and psychologists. Key findings include reported corroboration of subversion of traditional tropes and archetypes, as well as reframing of …


Lindenwood Magazine, Spring 2026, Lindenwood University Jun 2026

Lindenwood Magazine, Spring 2026, Lindenwood University

Lindenwood Magazine (2017- )

This document is the Spring 2026 edition of The Lindenwood, a magazine published by Lindenwood University's Advancement Division for friends, employees, and alumni. It features campus community updates, alumni news, and a central spotlight on the university's new Bachelor of Science in Nursing program.


The Guardian The Month Of June 2026, Wright State Student Body Jun 2026

The Guardian The Month Of June 2026, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of June 2026. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Bridging The Justice Gap: A Comparative Study Of Legal Aid Marketing In Canada, Australia, And The United States, Farah O. Haq May 2026

Bridging The Justice Gap: A Comparative Study Of Legal Aid Marketing In Canada, Australia, And The United States, Farah O. Haq

Student Theses and Dissertations

Access to justice remains a central challenge across legal systems, particularly for immigrants and refugees, Indigenous communities, and survivors of domestic violence. While legal aid organizations play a critical role in bridging this gap, their effectiveness increasingly depends on how clearly and compassionately they communicate legal information online to their target audience. This thesis conducts a comparative content analysis of nine nonprofit legal aid organizations in the United States, Canada, and Australia, three countries united by a common law tradition but divided by the communication barriers their communities face, examining 180 social media posts and nine websites through the lens …


The Role Of Social Media Platforms In Combating Health Misinformation Among The Jordanian Public From The Perspective Of Jordanian Pharmacists, Hani Ahmad Fayez Al-Badri Dr. May 2026

The Role Of Social Media Platforms In Combating Health Misinformation Among The Jordanian Public From The Perspective Of Jordanian Pharmacists, Hani Ahmad Fayez Al-Badri Dr.

Middle East Journal of Communication Studies

The proliferation of health-related misinformation constitutes a serious threat to public health security. Pharmacists, as healthcare professionals, play a crucial role in addressing this phenomenon by increasing public awareness and dispelling misconceptions. The present study seeks to examine the role of social media platforms in mitigating health misinformation among the Jordanian public from the perspective of practicing pharmacists in Jordan. Adopting a descriptive survey methodology, the study employed a structured questionnaire distributed to a random sample of 480 pharmacists. The findings indicated that platforms such as WhatsApp (mean score = 4.43) and Facebook (mean score = 3.92) were the most …


The Role Of Media In Enhancing The Awareness Of Jordanian University Students About The Risks Of Energy Drinks, Rasha Salameh, R. Abuhasirah May 2026

The Role Of Media In Enhancing The Awareness Of Jordanian University Students About The Risks Of Energy Drinks, Rasha Salameh, R. Abuhasirah

Middle East Journal of Communication Studies

This article aimed to explore the role of media in enhancing the awareness of Jordanian university students regarding the health risks associated with energy drink consumption. The article employed a media audience survey method, applied to a Quota sample of 300 students from diverse academic disciplines (humanities, health sciences, and natural sciences) at Yarmouk University (public) and Middle East University (private). Data were collected between March 10 and April 15, 2025. The results indicated that energy drink consumption was higher among Middle East University students (55.4%) compared to Yarmouk University students (44.6%). Furthermore, students in the humanities reported higher consumption …


The Role Of Artificial Intelligence In Developing Science Journalism Strategies And Enhancing Political Awareness, Enad Akif Al-Jallad May 2026

The Role Of Artificial Intelligence In Developing Science Journalism Strategies And Enhancing Political Awareness, Enad Akif Al-Jallad

Middle East Journal of Communication Studies

This study aimed to analyze the role of artificial intelligence in developing science journalism strategies and enhancing its capacity to raise political awareness. The study adopted a descriptive-analytical methodology through a review of relevant literature and an analysis of scientific content related to artificial intelligence technologies and their media applications. It also relied on a set of applied experiences in science journalism, including The Guardian’s coverage of climate issues and Al Jazeera Net’s reporting on the COVID-19 pandemic and its connection to health policies.

The findings revealed that science journalism serves as a fundamental tool for transferring knowledge to the …


The Reality Of Digital Journalism In Jordan's Treatment Of Mental Illness After The Coronavirus Pandemic (An Analytical Study), Sura Mohammad Shatnawi May 2026

The Reality Of Digital Journalism In Jordan's Treatment Of Mental Illness After The Coronavirus Pandemic (An Analytical Study), Sura Mohammad Shatnawi

Middle East Journal of Communication Studies

This study aims to analyze how the Jordanian digital press addresses mental illness in the post-Coronavirus pandemic, in light of the growing need for professional media coverage that promotes community awareness of mental health. The study relied on content analysis as one of the appropriate methods to examine media messages and extract the semantic patterns inherent in the texts. A content analysis questionnaire and screener were used to categorize journalistic materials according to a number of professional and content indicators. The study sample included Al-Rai and Ammon news websites as two of the most prominent digital news platforms in Jordan, …


The Role Of Public Relations Practitioners In Jordanian Hospitals In Managing The Covid-19 Crisis In 2020., Dana Khalil Basheer Al-Shloul May 2026

The Role Of Public Relations Practitioners In Jordanian Hospitals In Managing The Covid-19 Crisis In 2020., Dana Khalil Basheer Al-Shloul

Middle East Journal of Communication Studies

 

This study aimed to identify the departments and divisions that contributed to public relations in Jordanian hospitals during the COVID-19 pandemic, as well as to determine the procedures undertaken by public relations practitioners and the challenges they faced. Utilizing a descriptive-survey methodology guided by the Crisis and Emergency Risk Communication (CERC) model, the research collected data from a comprehensive sample of 16 individuals using a questionnaire.

The findings revealed that senior management’s participation in pandemic management in the surveyed hospitals was 37.93%, followed by the Ministry of Health at 27.59%. The public relations department’s actions varied by phase. Before the …


Jordanian Digital Media Organizations Rely On Artificial Intelligence To Produce Scientific Content, Baraa Kamal Abdul Latif Abu Humam May 2026

Jordanian Digital Media Organizations Rely On Artificial Intelligence To Produce Scientific Content, Baraa Kamal Abdul Latif Abu Humam

Middle East Journal of Communication Studies

The research aims to identify the extent to which workers in Jordanian digital media organizations rely on artificial intelligence in the production of scientific content, by knowing the extent of Jordanian digital media's coverage of scientific content, and the most prominent types of scientific content that rely on artificial intelligence techniques in its production, what are the most prominent roles that artificial intelligence plays during the production of scientific content, and what are the most prominent artificial intelligence techniques used in the production of scientific content, and the  study belongs to descriptive research, and relies on the field survey method, …


I Believe, Rusudan Dushuashvili May 2026

I Believe, Rusudan Dushuashvili

Masters Theses

This thesis investigates how products become believable and desirable through the stories that surround them, and how design enables the continuous cycle of desire that defines consumption. Drawing on  the underlying structures of myth-making, identity, and belonging that allow consumer culture to function, it argues that consumer culture operates through the same instruments older systems of belief have always used — narrative, ritual, sacred objects, and shared language — and that design is what makes the story stick to the object.

“I Believe” is an archive of objects collected from contemporary consumer culture. Half are products found in the marketplace; …


Please Don’T Kill Big Bird: The Crusade Against Public Broadcasting, Paige Meyer-Draffen May 2026

Please Don’T Kill Big Bird: The Crusade Against Public Broadcasting, Paige Meyer-Draffen

Whittier Scholars Program

The sword and shield conservatives wield in their crusade against the CPB are contradictory constructs that represent the hypocrisy, greed, and monopolistic inclinations that underpin the efforts to kill public broadcasting. The Shield that conservatives stand behind is the rhetorical defenses employed to degrade the institution of Public Broadcasting. Arguments like protecting the American Family in the culture wars from programming like PBS’ Tales of the City (1993), or accusing NPR of being a biased, inaccurate journalistic outlet, and reducing PBS and NPR to only serving “wealthy, white, urban liberals and progressives, who generally look down on and judge rural …


Bring The Heat, Bring The Savings: Supporting Strategic Growth For A Minnesota-Based Energy Efficiency Nonprofit, Abigail P. Oldenberg May 2026

Bring The Heat, Bring The Savings: Supporting Strategic Growth For A Minnesota-Based Energy Efficiency Nonprofit, Abigail P. Oldenberg

Strategic Communication Master of Arts Thesis Projects

The Minnesota-based nonprofit organization Center for Energy and Environment (CEE) exists to deliver effective energy solutions to cold-climate states. Its primary mission is to make energy more affordable for residents and businesses, promote environmental equity, and lower carbon footprints. This project considers the social and political landscape in the United States and its impact on environmental nonprofits. Given the status of grants allocated for energy efficiency programs, while prioritizing the organization’s business development goals, Center for Energy and Environment must diversify its revenue streams. Primary and secondary research conducted for this project includes annual impact reports, social media and website …