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Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang
LSU Doctoral Dissertations
The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-of-origin (COO) effect. A focus of the study was on China and Chinese people for national stereotypes and Chinese corporations and products made in China for the COO effect, considering unfavorable national images of China in news media and negative impressions on products made in China. The study compared national stereotypes of China and Chinese people and COO effect …