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A Study Of The Pr & Marketing Tactics Used In The Gaming Industry., David Hurley
A Study Of The Pr & Marketing Tactics Used In The Gaming Industry., David Hurley
Theses
The gaming industry in Ireland has changed greatly in the last 20 years. The way in which we communicate has also changed greatly in this time due to technological advancements. This advanced technology has greatly changed the way in which the gaming industry works, as there has been a massive increase in popularity in recent years thanks to the advent of online gaming.
This study aims to examine and gain an understanding of the public relations and marketing tactics being promoted by both game developers and the organisations that supply them. It also assesses the overall impact the gaming industry …