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Life Sciences

Louisiana State University

2022

Agricultural marketing

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Experts’ Views On Issues Affecting Egg Labeling In The United States: A Delphi Study, Rexanna Powers Apr 2022

Experts’ Views On Issues Affecting Egg Labeling In The United States: A Delphi Study, Rexanna Powers

LSU Doctoral Dissertations

When purchasing food, many consumers have reported they question the ethical and humane treatment of products derived from animals at the point of purchase. To complicate this issue further, many U.S. consumers lack exposure, interaction, and involvement with the agricultural industry. As a result, they have reported a willingness to pay premium prices for meats, dairy, and eggs whose packaging suggests quality welfare practices. Therefore, the purpose of this investigation was three-fold: (1) establish operational definitions for poorly understood poultry industry terms, i.e., cage-free, free-range, pasture-raised, and organic; (2) describe experts’ perceptions of the strengths, weaknesses, opportunities, and threats (SWOT) …