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Investigation Of Malaria-Related Information In Africa On Youtube, Benjamin Ombati Omwando

Theses and Dissertations

Due to the proliferation of the use of social media, the public—especially patients and their family or friends, try to seek answers from resources such as Facebook, Yahoo! Answers, YouTube, MedlinePlus, and other sites. This research study centered on investigating characteristics and the relationship between users’ online patterns while using and posting information on YouTube related to health-care—in this case malaria (a life-threatening mosquito-borne blood disease). This research study applied a mixed-methods approach. Subject analysis, multi-dimensional scaling (MDS) analysis, inferential analysis, and temporal analysis methods were employed to analyze and investigate users’ health information posts on YouTube in Africa. This …