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Blogging Toward Information Literacy: Engaging Students And Facilitating Peer Learning, Christopher Chan, Dianne Cmor
Blogging Toward Information Literacy: Engaging Students And Facilitating Peer Learning, Christopher Chan, Dianne Cmor
Christopher Chan
Purpose This paper describes how a course-integrated blog was used to facilitate the learning of information literacy skills. It also reports on how the effectiveness of the blog was evaluated. Design/methodology/approach The blog was made the centerpiece of library support offered to a first-year politics course. With the support of the faculty member involved, students were required to post answers to weekly library research skills questions posted to the blog. The quality of student responses was examined using a simple assessment rubric. Also, a survey was administered to students to determine perceived usefulness. Findings The evaluation of blog posts showed …
Using Online Advertising To Increase The Impact Of A Library Facebook Page, Christopher Chan
Using Online Advertising To Increase The Impact Of A Library Facebook Page, Christopher Chan
Christopher Chan
Purpose - This paper examines the effectiveness of using online advertising on the social networking site Facebook in encouraging university students to connect with their library’s Facebook page. Design/methodology/approach - A two-month paid Facebook advertising campaign was conducted. Using the tools provided by Facebook Adverts, the campaign was targeted only at current students at the university who were not already connected with the library’s Facebook page. At the conclusion of the campaign, the statistics recorded by Facebook Adverts were used to assess how effective the advertisement had been in attracting new connections. Findings - The campaign statistics showed that the …