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A Reflection On Developing And Healing From Bulimia In College, Libby Keller May 2016

A Reflection On Developing And Healing From Bulimia In College, Libby Keller

Scholars Week

A look into a personal recovery from an eating disorder relapse.


An Examination Of Methods Used In Truth Campaign Advertisements, Monea Kerr May 2016

An Examination Of Methods Used In Truth Campaign Advertisements, Monea Kerr

Scholars Week

Every advertisement, no matter its nature, has a specific set of signs that it communicates. The meaning derived from the advertisements varies from person to person across different cultural and societal norms. This textual analysis of anti-tobacco television advertisements addresses the tobacco industry and the development of advertisements that aimed to bring it down. Utilizing the truth® campaign as an example, this study provides insight into the imagery and methods that are used in television advertisements in order to convince smokers to quit or non-smokers to never smoke. The different ways in which these strategies relate with audiences is a …


The God Father Of Public Relations, Abdullah N. Alsuabaie Apr 2016

The God Father Of Public Relations, Abdullah N. Alsuabaie

Scholars Week

The God father of Public Relations

Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …


Truth Was His Defense: The Libel Trial Of John Peter Zenger, Nicholas Dixon Apr 2016

Truth Was His Defense: The Libel Trial Of John Peter Zenger, Nicholas Dixon

Scholars Week

John Peter Zenger spent nearly eight months in jail starting in 1734 but still printed The New York Weekly Journal with the help of his wife while he was on trial for seditious libel. In those days, libel was anything that was against the government. It didn’t matter if the information was true or false. Controversy plagued Zenger’s trial from the beginning as William Cosby, the governor of New York, did everything he could to sabotage Zenger as Cosby was the centerpiece of most of Zenger’s editorials. Zenger was one of the first journalists to emphasize the importance of the …