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An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

President's Annual Report, Brooks Keel

President's Annual Report (2012-2015)

No abstract provided.

Knowledge, Attitudes And Practices Of Environmental Justice In Higher Education, Marjorie M. Nussbaum

Electronic Theses and Dissertations

Research suggests that issues of environmental justice are not being routinely included in the curriculum of the K-12 classroom and that teachers in those grades do not feel prepared to teach it. Likewise, little has been written about the addition of these topics to higher education coursework, leaving the question of inclusion at this level of education as well. This apparent lacuna may point to at least one reason why K-12 teachers are neither knowledgeable about environmental justice nor prepared to teach it. To discover the current state of inclusion in higher education, a mixed methods study was conducted to …

Review Of College And University Archives: Readings In Theory And Practice By Christopher J. Prom And Ellen D. Swain, W. Bede Mitchell

Library Faculty Publications

This review was published in College and Research Libraries.

Review Of What Ever Happened To The Faculty? Drift And Decision In Higher Education By Mary Burgan, W. Bede Mitchell

Library Faculty Publications

This review was published in College and Research Libraries.

Review Of Higher Education For The Public Good: Emerging Voices From A National Movement By Adrianna J. Kezar, Tony C. Chambers, And John C. Burkhardt, W. Bede Mitchell

Library Faculty Publications

This review was published in College and Research Libraries.

Review Of Babel And The Ivory Tower: The Scholar In The Age Of Science By W. David Shaw, W. Bede Mitchell

Library Faculty Publications

This review was published in College and Research Libraries.

Review Of Exploring The Heritage Of American Higher Education: The Evolution Of Philosophy And Policy By E. Grady Bogue And Jeffrey Aper, W. Bede Mitchell

Library Faculty Publications

This review was published in College and Research Libraries.

An Examination Of The Academic Advising Process In The College Of Education As Perceived By Undergraduate Students, And The Advisement Center's Pursuit To Provide Quality Academic Advising, Deborah Kittrell-Mikell

Legacy ETDs

This study contains a review of research which differs and/or coincides with present findings on academic advising. It includes an examination of the College of Education Academic Advisement Services based on students' perceptions.

In this study the Review of Literature covers five main categories. Essential Nature of Advising, Faculty versus Professional Advisors, Roles of the Advisors and Advisees, Developmental Advising - The Solution, and Establishing the Center.

The results section of this study covers three main categories, Advisors Advising, Advisors Educating, and the Advisement Center Services which contained questions and responses from the survey. Also, four open-ended questions will be …