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An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang Dec 2008

An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.


A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola Apr 2008

A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …


Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith Apr 2008

Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …