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Motivations And Barriers In College Students For Coffee Consumption From Coffee Shops: A Podcast, Khushi Dave
Motivations And Barriers In College Students For Coffee Consumption From Coffee Shops: A Podcast, Khushi Dave
Senior Theses
The book, Uncommon Grounds: The History of Coffee and How It Transformed Our World, highlights the globalization of coffee; it was first discovered in the mountainsides of modern—day Ethiopia and has since swept the globe. Historically used for religious, medicinal, and recreational purposes, people flocked to coffee houses for the taste of the brew. Now, this beloved bean is ever prevalent on college campuses, especially through foodservice locations. This paper explores the role of foodservice locations, specifically coffee shops, in coffee consumption among college students. Specifically, it will survey the reasons that college students want to buy coffee from …
Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore
Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore
Senior Theses
This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …
Indah: The Unorthodox Rise Of A Columbian Staple, Will Helms
Indah: The Unorthodox Rise Of A Columbian Staple, Will Helms
Senior Theses
Over the course of several weeks, I conducted a series of observations at Indah Coffee Co. in order to better understand its marketing and interaction with the neighborhood. After observing the coffee shop several times, I consulted outside sources, a process that is considered to be in the psychological realm of “grounded theory”, constantly comparing them to my own observations. After an interview with Indah’s owner, I began compiling my findings. The following paper is an outline of my findings, including the importance of the product in the coffee industry versus other industries, the power of successful grassroots marketing, and …