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Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim
Business Plan For A Korean Fine-Dining Restaurant In Las Vegas, Jihoon Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Korean food industry is enjoying international attention and growth as the Korean government’s globalization efforts spur the development of Korean restaurants in international markets such as the United States (Korean Food Foundation, 2013). Korean cuisine is being branded as healthy food that harmonizes nutrition and flavor (Jang & Ha, 2009). Now is the time to start new Korean restaurants in the U.S.’s ethnic cuisine market. This paper provides a business plan focusing on a fine-dining Korean restaurant operation in the Las Vegas market, which is currently devoid of such an operation.
Business Plan For A U.S. Based Healthy And Organic Ethnic Korean Quick-Service Restaurant, Daniel W. Kim
Business Plan For A U.S. Based Healthy And Organic Ethnic Korean Quick-Service Restaurant, Daniel W. Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
The increased globalization of ethnic cuisine has become a reality in the past decade due to the rise in food and beverage popular culture. The celebrity chefs on such television networks such as the Food Network and the Travel Channel has led to many persons becoming more interested in a variety of ethnic, fusion, healthy and organic dining options. For the past few decades, the most popular ethnic cuisines in the U.S. have been and still are Italian, Chinese, and Mexican foods (Leahy, 2007). However, with the increased interest in food and beverage culture and desire for variety, there are …