Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
A Descriptive Analysis Of Corporate Environmental Responsibility In Major League Professional Sport, Martin Barrett, Kyle S. Bunds, Jonathan M. Casper, Michael B. Edwards
A Descriptive Analysis Of Corporate Environmental Responsibility In Major League Professional Sport, Martin Barrett, Kyle S. Bunds, Jonathan M. Casper, Michael B. Edwards
Journal of Applied Sport Management
This article explores corporate environmentalism across North American major league professional sport through a webpage content analysis of disclosed business practices and programs. The results of the content analysis reify previous academic work, which suggests corporate environmental responsibility in professional sport is varied. Yet, the results also point to an increasingly standardized approach to integrated/operational business practices focusing on materials and resources, and energy and atmosphere, as well as campaign-based programs focusing on corporate social marketing. The findings identify an opportunity for professional team sport organizations to innovate new cause-related marketing and cause promotion programs, and point to a key …
Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough
Is Going Green Worth It? Assessing Fan Engagement And Perceptions Of Athletic Department Environmental Efforts, Jonathan M. Casper, Michael E. Pfahl, Brian P. Mccullough
Journal of Applied Sport Management
The purpose of this study was to examine the extent to which environmentally themed activities within an intercollegiate sport context impact fan engagement. A total of 557 fans responded to an online survey measuring fan connection to the athletic department, environmental values, expectations for environmental activities, event and at home environmental behaviors, perceptions of profile enhancement, and recall of environmental sponsors and major initiatives. Results found that fans expected athletic department environmental action and they help with favorable perceptions about the athletic program and university and influenced at event and home behaviors. Cluster analysis identified two clusters based on high …