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Academic Brands And Cognitive Dissonance, Mark Bartholomew
Academic Brands And Cognitive Dissonance, Mark Bartholomew
Contributions to Books
Published as Chapter 7 in Academic Brands: Distinction in Global Higher Education (Mario Biagioli & Madhavi Sunder, eds., Cambridge University Press, 2022).
It is hard to reconcile the research university’s supposed reason for being – the reasoned pursuit of knowledge – with its methods for building brand awareness and equity. Just like pitches for other luxury goods, the selling of higher education depends on irrational appeals devoid of information and marketing missives meant to hug the line between legally protected puffery and outright fraud. Although universities have always borrowed from the selling strategies of the commercial sphere, in recent years, …
The Opinion Volume 48 Issue 1 – November 1, 2015, The Opinion
The Opinion Volume 48 Issue 1 – November 1, 2015, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated November, 1, 2015
The Opinion Volume 46 Issue 3 – November 1, 2008, The Opinion
The Opinion Volume 46 Issue 3 – November 1, 2008, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated November 01, 2008
The Opinion Volume 46 Issue 2 – October 1, 2008, The Opinion
The Opinion Volume 46 Issue 2 – October 1, 2008, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated October 01, 2008
The Opinion Volume 45 Issue 1 – December 1, 2007, The Opinion
The Opinion Volume 45 Issue 1 – December 1, 2007, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated December 01, 2007
The Opinion Volume 44 Issue 7 – May 1, 2006, The Opinion
The Opinion Volume 44 Issue 7 – May 1, 2006, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated May 01, 2006
The Opinion Volume 44 Issue 6 – April 1, 2006, The Opinion
The Opinion Volume 44 Issue 6 – April 1, 2006, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated April, 1, 2006
The Opinion Volume 44 Issue 4 – December 1, 2005, The Opinion
The Opinion Volume 44 Issue 4 – December 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated December, 1, 2005
The Opinion Volume 44 Issue 3 – November 1, 2005, The Opinion
The Opinion Volume 44 Issue 3 – November 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated November, 1, 2005
The Opinion Volume 44 Issue 2 – October 1, 2005, The Opinion
The Opinion Volume 44 Issue 2 – October 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated October 01, 2005
The Opinion Volume 44 Issue 1 – September 1, 2005, The Opinion
The Opinion Volume 44 Issue 1 – September 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated September, 1, 2005
The Opinion Volume 43 Issue 7 – May 1, 2005, The Opinion
The Opinion Volume 43 Issue 7 – May 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated May 01, 2005
The Opinion Volume 43 Issue 6 – April 1, 2005, The Opinion
The Opinion Volume 43 Issue 6 – April 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated April 01, 2005
The Opinion Volume 43 Issue 5 – March 1, 2005, The Opinion
The Opinion Volume 43 Issue 5 – March 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated March, 1, 2005
The Opinion Volume 43 Issue 4 – February 1, 2005, The Opinion
The Opinion Volume 43 Issue 4 – February 1, 2005, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated February 01, 2005
The Opinion Volume 43 Issue 3 – December 1, 2004, The Opinion
The Opinion Volume 43 Issue 3 – December 1, 2004, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated December 01, 2004
The Opinion Volume 43 Issue 1 – October 1, 2004, The Opinion
The Opinion Volume 43 Issue 1 – October 1, 2004, The Opinion
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The Opinion newspaper issue dated October, 1, 2004
The Opinion Volume 41 Issue 2 – November 25, 2002, The Opinion
The Opinion Volume 41 Issue 2 – November 25, 2002, The Opinion
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The Opinion newspaper issue dated November 25, 2002
The Opinion Volume 54 Issue 3 – January 1, 2002, The Opinion
The Opinion Volume 54 Issue 3 – January 1, 2002, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue from 2002. Original publishing date unknown.
The Opinion Volume 51 Issue 10 – May 3, 2000, The Opinion
The Opinion Volume 51 Issue 10 – May 3, 2000, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated May 03, 2000
The Opinion Volume 51 Issue 9 – April 10, 2000, The Opinion
The Opinion Volume 51 Issue 9 – April 10, 2000, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated April 10, 2000
The Opinion Volume 51 Issue 7 – March 15, 2000, The Opinion
The Opinion Volume 51 Issue 7 – March 15, 2000, The Opinion
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The Opinion newspaper issue dated March, 15, 2000
The Opinion Volume 51 Issue 2 – November 1, 1999, The Opinion
The Opinion Volume 51 Issue 2 – November 1, 1999, The Opinion
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The Opinion newspaper issue dated November 01, 1999
The Opinion Volume 51 Issue 1 – October 18, 1999, The Opinion
The Opinion Volume 51 Issue 1 – October 18, 1999, The Opinion
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The Opinion newspaper issue dated October 18, 1999
The Opinion Volume 50 Issue 8 – November 2, 1998, The Opinion
The Opinion Volume 50 Issue 8 – November 2, 1998, The Opinion
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The Opinion newspaper issue dated November 02, 1998
The Opinion Volume 50 Issue 6 – October 12, 1998, The Opinion
The Opinion Volume 50 Issue 6 – October 12, 1998, The Opinion
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The Opinion newspaper issue dated October 12, 1998
The Opinion Volume 39 Number 1 – September 8, 1998, The Opinion
The Opinion Volume 39 Number 1 – September 8, 1998, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated September 08, 1998
The Opinion Volume 38 Number 14 – April 6, 1998, The Opinion
The Opinion Volume 38 Number 14 – April 6, 1998, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated April 06, 1998. Includes spoof overwrap ("The Finger of the Opinion").
The Opinion Volume 38 Number 13 – March 30, 1998, The Opinion
The Opinion Volume 38 Number 13 – March 30, 1998, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated March 30, 1998. Includes SBA election insert.
The Opinion Volume 38 Number 11 – March 16, 1998, The Opinion
The Opinion Volume 38 Number 11 – March 16, 1998, The Opinion
The Opinion Newspaper (all issues)
The Opinion newspaper issue dated March 16, 1998. Misidentified as Volume 38 Number 10.