Digital Commons Network^™

Network Analysis Methods And Tools For Sme C-Commerce, Mark Brogan

Mark Brogan

This paper reflects on network analysis methods and their utility for understanding network behaviours that impinge upon clustering and C-commerce innovation. The primary focus of the paper is an analysis framework that combines elements representative of both quantitative and interpretivist approaches. The framework was applied to the analysis of information and knowledge flows between Small-to-Medium Sized Tourism Enterprizes (SMTEs) that participated in a portal quasi-experiment based on the Cape Range Ningaloo World Heritage Region of Western Australia.