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Communication Technology and New Media
Missouri University of Science and Technology
Business and Information Technology Faculty Research & Creative Works
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Whose Talk Is Walked? It Decentralizability, Vendor Versus Adopter Discourse, And The Diffusion Of Social Media Versus Big Data, Shaila Miranda, Inchan Kim, Dawei David Wang
Whose Talk Is Walked? It Decentralizability, Vendor Versus Adopter Discourse, And The Diffusion Of Social Media Versus Big Data, Shaila Miranda, Inchan Kim, Dawei David Wang
Business and Information Technology Faculty Research & Creative Works
Discourse plays a central role in organizing vision and computerization movement perspectives on IT innovation diffusion. While we know that different actors within a community contribute to the discourse, we know relatively little about the roles different actors play in diffusing different types of IT innovations. Our study investigates vendor versus adopter roles in social media and big data diffusion. We conceptualize the difference between the two IT innovations in terms of their decentralizability, i.e., extent to which decision rights pertinent to adoption of an organizational innovation can be decentralized. Based on this concept, we hypothesized: (1) adopters would contribute …