Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Communication

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 1 - 30 of 27379

Full-Text Articles in Entire DC Network

Nourishing Births: A Program Evaluation Proposal For Community-Based Nutrition Education, Food Access, And Garden Engagement Among Black Birthing People, Naa Deedei-Vera Hammond Dec 2026

Nourishing Births: A Program Evaluation Proposal For Community-Based Nutrition Education, Food Access, And Garden Engagement Among Black Birthing People, Naa Deedei-Vera Hammond

Master's Projects and Capstones

Black birthing people in the United States continue to experience unequal maternal health outcomes, shaped in part by racism and barriers to nutritious food, culturally relevant health education, and supportive community spaces. While prenatal nutrition education and food assistance programs can provide important resources, information alone cannot address the challenges many people face when trying to access healthy and affordable food during pregnancy. The Nourishing Births Initiative is a proposed community-based maternal health program designed to respond to these needs by bringing together prenatal nutrition education, help connecting to food resources, community gardening, and peer support for Black birthing people …


Providing Effective Student Feedback: Effects Of Sociotropy, Student-Teacher Connectedness, And Expressed Disappointment And Praise On Students' Self-Esteem And Motivation, Emily Davied Dec 2026

Providing Effective Student Feedback: Effects Of Sociotropy, Student-Teacher Connectedness, And Expressed Disappointment And Praise On Students' Self-Esteem And Motivation, Emily Davied

All Graduate Theses and Dissertations, Fall 2023 to Present

This study examined how different types of teacher feedback (i.e., expressed pride, expressed disappointment, and near-neutral feedback) impact students’ motivation to learn and self-esteem. It also explored whether such effects vary depending on students' personality and how connected they feel to their teacher. Undergraduate students (N = 221) imagined receiving feedback from a teacher and completed surveys assessing their motivation, self-esteem, sociotropy, and connectedness with the teacher. The results showed that feedback expressing disappointment lowered students' self esteem compared to expressing pride and lowered students' motivation compared to near neutral feedback. Although sociotropy (i.e., dependence on others' approval) and teacher …


From Linguistic Domination To Counter-Power: The Weaponisation And Reappropriation Of Language In Shakespeare's Drama, Md. Abu Bakkar Oct 2026

From Linguistic Domination To Counter-Power: The Weaponisation And Reappropriation Of Language In Shakespeare's Drama, Md. Abu Bakkar

Journal of Language, Literature, and Arts

Studies of language and power in Shakespeare usually treat colonial, psychological, political, and familial domination as separate problems belonging to separate plays. This article asks what happens when the target of linguistic domination takes up, repeats, or withholds the discourse through which domination is exercised. It proposes linguistic counter-power as a comparative analytical concept: a change in who can define, command, or be believed within the dramatic world that outlasts and exceeds the speaker’s own act of resistance. The concept is distinguished from discursive resistance, linguistic agency, counter-discourse, and resignification, and is operationalised through three tests: uptake, durability, and structural …


Urasawa’S Monster And The Aesthetics Of Uncertainty, Simon Lindblom Oct 2026

Urasawa’S Monster And The Aesthetics Of Uncertainty, Simon Lindblom

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This essay examines the anime Monster (Urasawa, 2001) through the lens of Aesthetic action (Klinger, 2024) and ethical praxis. Set in a nostalgically rendered pre-accelerationist Europe, the anime cultivates an atmosphere of uncertainty that prompts viewers to engage in complex moral issues. By exploring the anime's aesthetic strategies, this analysis reveals how Monster functions as a political device, exposing the dark undercurrents of historical trauma and the systemic exclusion of marginalised groups. The essay argues that Monster's deliberate cultivation of indeterminacy, particularly through its morally ambiguous characters and unresolved dilemmas, embodies a Determinate Performance of Indeterminacy (Klinger, 2024). This …


Research On Deconstruction Method Of Health Product Marketing Narrative Process From A Data-Driven Perspective, Yinuo Liu, Can Lu, Jianlin Yang Oct 2026

Research On Deconstruction Method Of Health Product Marketing Narrative Process From A Data-Driven Perspective, Yinuo Liu, Can Lu, Jianlin Yang

Journal of Scientific Information Research

[Purpose/significance] Against the backdrop of the platform economy, traditional misinformation detection tools are insufficient to identify "halt-true and halt-false" health information, which poses challenges to the public's health information literacy. Thus, systematic deconstruction of the narrative techniques and dissemination mechanisms of health marketing information is of critical academic and practical significance. [Method/process] From a data-driven perspective, this study constructs an integrated analytical framework characterized by the tri-layered interaction of "narrative construction, resource organization, and cognitive impact". Drawing on information ecology theory and framing theory, it further employs deep learning, semantic similarity analysis, and other methods to empirically deconstruct the data …


“All The World Is A (Debate) Stage”: College Debates As A Form Of Civic Engagement, Sara S. Whipple, Valentina Dimitrova-Grajzl, Kim Connolly Oct 2026

“All The World Is A (Debate) Stage”: College Debates As A Form Of Civic Engagement, Sara S. Whipple, Valentina Dimitrova-Grajzl, Kim Connolly

eJournal of Public Affairs

Political division and self-censorship in the United States have risen considerably in recent years. One means of countering such divides and siloed dialogue is through civil discourse that exposes people to diverse viewpoints. In an effort to bridge partisan divides, the Braver Angels Organization developed a debate format centered on these principles. Virginia Military Institute is one college campus that has adopted such debates as a form of civic engagement. In this paper we describe the development of the VMI College Debates and Discourse Program which has become a leading community of practice in civil discourse and engagement across college …


Persuasive Strategies To Increase Student Voting: A Communication-Based Framework For Civic Engagement At The Higher Education Institutions, Daniel Sherrick Apambila Oct 2026

Persuasive Strategies To Increase Student Voting: A Communication-Based Framework For Civic Engagement At The Higher Education Institutions, Daniel Sherrick Apambila

eJournal of Public Affairs

The decline in civic engagement among college students poses a significant threat to democratic society, with youth electoral participation dropping from 50% in 2020 to 42% in 2024. This study presents a comprehensive communication-based framework designed to increase student voting participation at Illinois State University through theoretically grounded persuasive strategies. Drawing from established persuasion theories including Cialdini’s Principles of Persuasion, the Theory of Planned Behavior, the Elaboration Likelihood Model, and repetitive frequency effects, this research addresses structural, informational, and motivational barriers that prevent student electoral participation.

The proposed strategic framework encompasses three interconnected approaches: (1) behavioral positioning and target segmentation …


Meet Phoenix, Feng Jiang Oct 2026

Meet Phoenix, Feng Jiang

Persimmon Creek

One act play


A Qualitative Content Analysis Of The Personal Branding Practices Of Forbes 30 Under 30 Honorees, Hannah Naylor Regitz Oct 2026

A Qualitative Content Analysis Of The Personal Branding Practices Of Forbes 30 Under 30 Honorees, Hannah Naylor Regitz

Doctoral Dissertations and Projects

This qualitative study examines the personal branding practices of 10 honorees from the Forbes 2025 North American 30 Under 30 list. Through a thematic content analysis of Instagram, the honorees’ posts, captions, and the conversation climate of their comments from October 2025 were analyzed to determine patterns and similarities in their personal branding practices. Grounded in cultivation theory, this study explored how repeated exposure to curated content of these high-achieving young professionals shapes their personal brand perception. Additionally, it explored their interaction with commenters and the types of comments they engaged with. The analysis revealed seven themes that were present …


Pandemic-Driven Mediatization Of The Seventh-Day Adventist Church In Jamaica, Gervon Garcia Marsh Oct 2026

Pandemic-Driven Mediatization Of The Seventh-Day Adventist Church In Jamaica, Gervon Garcia Marsh

Doctoral Dissertations and Projects

The Seventh-day Adventist Church in Jamaica experienced a radical shift in its relationship with information and communication technology (ICT) due to the COVID-19 mandatory lockdowns imposed by the Government of Jamaica. Prior to the pandemic, ICT use was less pronounced in the life and ministry of the Church, suggesting limited susceptibility to mediatization. This shift accelerated the mediatization of the Church, leading to a heavy reliance on ICT that has become entrenched in its life and ministry post-pandemic. This qualitative exploratory case study examined how pandemic-driven mediatization shaped the collective agency of the Seventh-day Adventist Church in Jamaica through ICT, …


Expanding Ai Literacy: The 5cs Of News Literacy In The Era Of Generative Ai, Seth Ashley, Adam Maksl, Paul Cook Oct 2026

Expanding Ai Literacy: The 5cs Of News Literacy In The Era Of Generative Ai, Seth Ashley, Adam Maksl, Paul Cook

Journal of Media Literacy Education Pre-Prints

This article adapts the 5Cs framework of news literacy—context, creation, content, circulation, and consumption—to media environments shaped by generative artificial intelligence. We argue that prevailing discussions of AI literacy overemphasize technical or functional competencies while underemphasizing the social, cultural, political, and communicative systems in which AI operates. Drawing on previous research, we define AI literacy as knowledge of the technical, social, and ethical dimensions of AI-mediated content production, distribution, and consumption, along with the critical capacities needed to exercise agency within those processes. We show how the 5Cs can be reinterpreted for generative AI environments and integrate pedagogical implications for …


The End Of Unmeasured Exploitation: How A.S.M., C.A.S., And S.I.A. Challenge Digital Attention Capitalism, Delante Clark Oct 2026

The End Of Unmeasured Exploitation: How A.S.M., C.A.S., And S.I.A. Challenge Digital Attention Capitalism, Delante Clark

Graduate Scholarship and Creative Works

Digital attention capitalism generates value through the capture and monetization of human attention, yet it has historically lacked standardized mechanisms for measuring attention-related harm. This paper argues that the Attention Safeguard Models (A.S.M.), Cognitive Attentional Standards (C.A.S.), and Sociological Impact Assessment (S.I.A.) collectively challenge this system by introducing an integrated framework for classifying, measuring, and evaluating digital attention harm and its societal consequences. C.A.S. provides standardized measurement of digital attention harm, A.S.M. identifies and classifies patterns of attentional disruption and manipulation, and S.I.A. evaluates broader impacts on institutions, communities, civic engagement, education, social cohesion, and inequality. Together, these systems transform …


The Current - Volume 37 Issue 3, Nova Southeastern University Oct 2026

The Current - Volume 37 Issue 3, Nova Southeastern University

Student Newspapers

No abstract provided.


From Consumers To Makers: A Community-Based Model Of The Diy Food And Beverage Kit Ecosystem, Mark Mitchell, Richard Martin, Sheila Mitchell Oct 2026

From Consumers To Makers: A Community-Based Model Of The Diy Food And Beverage Kit Ecosystem, Mark Mitchell, Richard Martin, Sheila Mitchell

Atlantic Marketing Journal

The market for do-it-yourself (DIY) food and beverage kits continues to expand as consumers seek experiences that combine convenience, learning, creativity, and participation. This conceptual paper proposes a four-community ecosystem model consisting of consumers, makers, marketers, and consumption communities. Drawing on value co-creation, prosumption, experiential consumption, and diffusion of innovation theories, the model suggests that participation in DIY production transforms consumers into makers, fosters a maker identity, and encourages engagement in product-category consumption communities. Through sharing experiences and outcomes, participants attract new consumers into the marketplace, creating a self-reinforcing cycle of growth. The framework extends value co-creation theory by explaining …


Where Shoppers Look First: How Navigation Bar Design Shapes Visual Attention Online, James Coyle, Linh Nguyen, Lee Hillman Oct 2026

Where Shoppers Look First: How Navigation Bar Design Shapes Visual Attention Online, James Coyle, Linh Nguyen, Lee Hillman

Atlantic Marketing Journal

Abstract

Despite the crucial role that a website navigation bar can play in affecting consumer behavior, there has been a lack of theory-driven studies to investigate how to most effectively design navigation bars. Grounded in cognitive fit theory and visual attention theory, this study investigates how the effects of navigation bar design and content can influence visual processing of an unfamiliar online retailer’s website. A total of 40 subjects participated in a controlled experiment in which we gathered eye-tracking data. We find that navigation bar placement strongly affects how quickly participants locate the navigation bar: an unexpected placement more than …


Reducing Cognitive Load To Strengthen Customer Engagement: The Strategic Role Of Digital Tools, Neda Mossaei, Maryam Tofighi Oct 2026

Reducing Cognitive Load To Strengthen Customer Engagement: The Strategic Role Of Digital Tools, Neda Mossaei, Maryam Tofighi

Atlantic Marketing Journal

This paper examines how advanced technological interfaces, particularly chatbots and augmented reality, influence customer engagement by reducing the cognitive effort required to interact with firms. As digital tools become increasingly embedded in everyday life, companies are leveraging these technologies to streamline communication, personalize experiences, and foster long-term relational outcomes. Guided by cognitive load theory, this study argues that minimizing mental effort in customer–firm interactions improve engagement by making interactions more seamless and intuitive. At the same time, relationship marketing theory emphasizes that reducing cognitive barriers can cultivate customer engagement, trust, and loyalty over time. Together, these perspectives suggest that implementing …


Navigating Text-To-Speech (Tts): Ethical Leadership In The Use Of Generative Ai For Extension, Xue A Dong, Paul A Hill Oct 2026

Navigating Text-To-Speech (Tts): Ethical Leadership In The Use Of Generative Ai For Extension, Xue A Dong, Paul A Hill

Journal of Extension

Text-to-speech (TTS) AI technology transforms written content into natural-sounding speech, offering a useful tool to enhance accessibility and inclusivity in Extension work. This article examines the role of TTS AI in bridging communication gaps, particularly for diverse and multilingual communities, and demonstrates the importance of ethical leadership in its adoption. By prioritizing diversity, equity, and inclusion, Extension professionals can leverage TTS AI to foster greater connection and engagement. Practical applications and examples are provided to guide the integration of TTS AI into programs. The article also offers recommendations for experimenting with innovative technologies to improve educational outcomes and increase the …


How Wisconsin Extension Educators Talk About Climate Change Without Talking About ``Climate Change'', Sky Hershberger, Todd P. Newman Oct 2026

How Wisconsin Extension Educators Talk About Climate Change Without Talking About ``Climate Change'', Sky Hershberger, Todd P. Newman

Journal of Extension

Climate change touches all areas of Extension's programming. To understand how educators approach talking about climate change with constituents, we interviewed 15 Extension educators and three program managers in Wisconsin. Crops and Soils educators view climate change as interwoven with their work, Financial Education educators view it as mostly disconnected, and Community Economic Development educators range between these extremes. Educators in all three programs avoid the polarizing phrase ``climate change,'' instead focusing on specific, local, and relatable issues. Educators show empathy and emphasize resilience (adaptation) rather than mitigation. These findings can inform Extension's organizational strategy on climate change.


“None Of Them Use Facebook Anymore, It’S Just For Us, Internet Dinosaurs” Czech Media Education Teachers And Social Media, Karolína Šimková, Ana F. Oliveira, Annamária Neag Oct 2026

“None Of Them Use Facebook Anymore, It’S Just For Us, Internet Dinosaurs” Czech Media Education Teachers And Social Media, Karolína Šimková, Ana F. Oliveira, Annamária Neag

Journal of Media Literacy Education Pre-Prints

In today’s digital age, media education teachers are expected to be at the forefront of guiding young people through the complex digital world. This study aimed to explore how media education teachers’ personal and professional engagement with social media shapes their teaching practices in Czech primary schools (teaching pupils aged 11–15). Through 17 semi-structured interviews, we delved into teachers’ social media use, classroom discussions, and pedagogical approaches to media education to identify the distinct attitudes these teachers hold toward social media. The study shows that Czech media education teachers’ diverse strategies for integrating social media into their curriculum are primarily …


Band-Aids And Bulldozers: Reimagining, Rebuilding, And Taking Responsibility For The Foundational Inaccessibility Of College Speech, Julie Walker Oct 2026

Band-Aids And Bulldozers: Reimagining, Rebuilding, And Taking Responsibility For The Foundational Inaccessibility Of College Speech, Julie Walker

National Forensic Journal

No abstract provided.


"A View From Mid-Field": Preparing Middle Managers For The Communication Paradoxes Of Change Management, Jennifer A. Sandoval, Robert S. Littlefield Oct 2026

"A View From Mid-Field": Preparing Middle Managers For The Communication Paradoxes Of Change Management, Jennifer A. Sandoval, Robert S. Littlefield

Journal of the Association for Communication Administration

In this study, 20 middle managers are interviewed about the increasing need for flexibility, responsiveness, and change management skills at a large, diverse, and public Southeastern university. The data reveal the middle managers identifying and coping with four paradoxical aspects of their change management role: the cognitive/internal paradoxes of capacity and knowledge and the behavior/external paradoxes of advocacy and process. The results demonstrate how these academic administrators managed the shifting terrain through internal agency (knowledge) and external agency (behavior). These paradoxes reveal the complexity of their role as a multihyphenate in today’s academic landscape as well as an overarching tension …


The Algorithmic Narcissus: Ai Validation And The Atrophy Of The 'Athletic' Social Self, Ilham Phalosa Reswara, Anggi Mayangsari Sep 2026

The Algorithmic Narcissus: Ai Validation And The Atrophy Of The 'Athletic' Social Self, Ilham Phalosa Reswara, Anggi Mayangsari

Jurnal Psikologi Sosial

Artificial intelligence systems designed around continuous affirmation and minimal friction are becoming increasingly prominent as social and relational partners in everyday life. This article examines how sustained interaction with such frictionless AI systems may reshape the developmental conditions under which social selfhood forms and is maintained. Drawing on Cooley's (1902) looking glass self, Kohut's (1971) concept of optimal frustration, and the developmental literature on social competence, the article argues that frictionless AI may distort the social mirror through which identity forms, remove the manageable frustration that appears necessary for psychological growth, weaken empathic capacity, and erode the social stakes that …


Youth Participation In Kediri, Indonesia: An Urban Communication Perspective, Nissa C. Adinia, Budi Guntoro, Roso Witjaksono Sep 2026

Youth Participation In Kediri, Indonesia: An Urban Communication Perspective, Nissa C. Adinia, Budi Guntoro, Roso Witjaksono

JURNAL KOMUNIKASI INDONESIA

This article examines how young people in a mid-sized Indonesian city participate in producing the meaning of urban space, and how far a participatory communication intervention succeeds in opening dialogue with city stakeholders. Urban communication scholarship has developed primarily around metropolitan cities in the Global North, while participatory communication research often assumes that facilitated dialogue leads to empowerment. This article addresses both gaps through a Photovoice study conducted in Kediri, East Java, involving 37 young people from three social typologies: pelajar (students), santri (Islamic boarding school-affiliated youth), and pekerja/wirausaha (young workers and entrepreneurs). Drawing on Lefebvre’s spatial triad and Couldry’s …


The Value Of Information Shared By Indonesian Social Media Influencers Living In Germany, Atika Aisyarahmi Munzir Sep 2026

The Value Of Information Shared By Indonesian Social Media Influencers Living In Germany, Atika Aisyarahmi Munzir

Jurnal Wacana Politik

This article examines the informational value and influence of Indonesian Social Media Influencers (SMIs) in Germany as informal information intermediaries, highlighting how they disseminate knowledge about living in Germany and shape Indonesians' perceptions of educational and employment opportunities abroad. The study adopts a critical narrative literature review combined with reflexive digital observation of publicly available content produced by Indonesian SMIs residing in Germany. The findings suggest that the informational value of SMI content is shaped by three interrelated dimensions: utility, relatability, and credibility. Indonesian SMIs provide practical information about education, employment, migration, culture, and everyday life in Germany, while their …


Unlocking Effective Evaluations: Lessons From Media Literacy And Digital Skills Intervention Studies In Estonia, Finland, And Poland, Natalia Edisherashvili, Marit Puusepp, Veronika Kalmus, Margus Pedaste, Sini Tiihonen, Fatemeh Irani, Łukasz Tomczyk, Leen D'Haenens, Tania Azadi, Chao Wang Sep 2026

Unlocking Effective Evaluations: Lessons From Media Literacy And Digital Skills Intervention Studies In Estonia, Finland, And Poland, Natalia Edisherashvili, Marit Puusepp, Veronika Kalmus, Margus Pedaste, Sini Tiihonen, Fatemeh Irani, Łukasz Tomczyk, Leen D'Haenens, Tania Azadi, Chao Wang

Journal of Media Literacy Education Pre-Prints

This study examines factors that enable and hinder the evaluation of Media Literacy (ML) and Digital Skills (DS) interventions across three countries and four contexts: in-service teachers in Estonia, elderly populations in Jyväskylä (Finland), vocational students in Helsinki (Finland), and pre-service teachers in Poland. Guided by the Logic Model framework, it explores barriers and enablers across Inputs, Activities, Outputs, and Outcomes to reveal structural and contextual elements shaping evaluation effectiveness. Findings cluster into four domains: organisational and administrative factors, intervention design, evaluation processes, and participant engagement. Organisational challenges such as staff turnover disrupted alignment between intervention and evaluation goals, while …


Disney And Critical Global Citizenship: Border Politics And Linguistic Decolonization In The Lion Guard, Gordana Lazić Sep 2026

Disney And Critical Global Citizenship: Border Politics And Linguistic Decolonization In The Lion Guard, Gordana Lazić

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In this essay, I analyze the Disney television series The Lion Guard as a site of public pedagogy and argue that the show fosters a form of critical global citizenship among young viewers. It does this, I further maintain, in two primary ways: the progressive treatment of and careful attention to immigration and border politics, and disruption of the hegemony of the English language. Through age-appropriate plot development and dialogue, The Lion Guard actively participates in public pedagogy urging future policy and decision-makers to develop critical global consciousness.


Perceived Effects Of Cancel Culture Threat And Digital Natives’ Patterns Of Communication On Social Media, Randolph N. Townley Sep 2026

Perceived Effects Of Cancel Culture Threat And Digital Natives’ Patterns Of Communication On Social Media, Randolph N. Townley

Doctoral Dissertations and Projects

"Cancel culture" is a well-known atropism that has become commonplace on social media. To many this may feel like a new phenomenon, but it has existed in various forms since antiquity. From biblical times to today, people have attempted to silence dissenting viewpoints. The cancel culture philosophy is distributed over all viewpoints that have a potentially offensive bent for the group of people who deem the content offensive. This study evaluated whether digital natives feel compelled to limit their exposure on social media to their authentic viewpoints considering the threat of repercussions. Using Albert Bandura’s social cognitive theory coupled with …


Making Sense Of Organizational Culture Through Internal Communication: A Qualitative Descriptive Study Of University Staff Experiences, Candida A. Johnson Sep 2026

Making Sense Of Organizational Culture Through Internal Communication: A Qualitative Descriptive Study Of University Staff Experiences, Candida A. Johnson

Doctoral Dissertations and Projects

Guided by Craig’s sociocultural communication tradition, organizational culture theory, and Barnlund’s transactional model of communication, this qualitative study sought to understand how internal communication practices at a large public university are interpreted by staff as central to meaning-making, trust, and engagement among staff. Data was collected through semi-structured interviews representing multiple divisions, roles, and campus locations at the institution. Thematic analysis revealed: 1) authentic and effective communication, 2) information flow and access, 3) institutional belonging and commitment, and 4) crisis communication breakdowns. Findings revealed that while the institution employs multiple internal communication channels, staff frequently perceived institutional-level communication as delayed, …


When Illness Is Invisible: The Rhetorical Situation Of Internet-Informed Self-Identification In Hypermobile Ehlers-Danlos Syndrome, Kayla J. Martin Sep 2026

When Illness Is Invisible: The Rhetorical Situation Of Internet-Informed Self-Identification In Hypermobile Ehlers-Danlos Syndrome, Kayla J. Martin

Doctoral Dissertations and Projects

The purpose of this qualitative study was to examine the rhetorical situation of diagnostic communications for individuals with hypermobile Ehlers-Danlos syndrome (hEDS) when presenting diagnostic information obtained online to medical providers in healthcare settings. The problem was that little was known about how individuals with hEDS communicatively negotiate internet-informed self-identifications or diagnoses within the rhetorical situation of patient-provider diagnostic interactions. The rationale for this research was that individuals with hEDS frequently experience significant diagnostic delays, symptom dismissal, and provider knowledge gaps that lead many to seek diagnostic information through online health information seeking (OHIS) and self-identification prior to obtaining a …


Semiotic Breakdown In Disaster Evacuation Signage For International Tourists, Mario Christopher Fimbrez Sep 2026

Semiotic Breakdown In Disaster Evacuation Signage For International Tourists, Mario Christopher Fimbrez

Masters Theses

Japan’s disaster evacuation signage systems are highly standardized and widely regarded as effective for the domestic population, who operate within a shared cultural framework shaped by years of earthquake drills, formal disaster education, and a common visual vocabulary for risk and evacuation. In coastal cities like Kamakura, however, the audience composition has changed significantly, with millions of international visitors now navigating these spaces each year without the disaster literacy or cultural familiarity that the existing signage was designed to assume. When those shared assumptions about urgency, symbolism, and environmental threat are absent, the communicative force of the system can be …