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The Myth Of Charismatic Leadership And Fantasy Rhetoric Of Crypto-Charismatic Memberships, Shaun Robert Treat Jan 2004

The Myth Of Charismatic Leadership And Fantasy Rhetoric Of Crypto-Charismatic Memberships, Shaun Robert Treat

LSU Doctoral Dissertations

This study will analyze the relationship between myth and the fantasy rhetoric of charismatic leadership by employing Fantasy Theme Analysis to examine the pervasive discourses invoking this enduring folk belief. Fantasies of the Charismatic Superhero are explored within the popular leadership treatises of successful “management gurus” and in our popular culture entertainments. The rhetorical visions of Stephen Covey’s “Principle-Centered Leadership,” Jim Collins’ “Level 5 Leadership,” and Manz and Sims' “SuperLeadership” are examined for their displacement of charismatic leadership in favor of the empowered crypto-charisma of self-leading memberships. Findings suggest “empowerment” rhetorics, like the rhetorical visions championed by many populist “gurus,” …


Spartan Daily, September 26, 1994, San Jose State University, School Of Journalism And Mass Communications Sep 1994

Spartan Daily, September 26, 1994, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 103, Issue 17