Digital Commons Network^™

Brand Gravity And Instant Adoption: Consumer Visitation, Loyalty, And Trip Chaining Following The Entry Of A New National Coffee Chain, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Journal

This study examines how consumers adopt a strong national brand immediately after its entry into a small regional market. Using anonymized mobile location data from the first twenty-nine weeks of a new Starbucks location in Anniston, Alabama, the analysis evaluates weekly visitation, repeat behavior, visitor origin distance, trip chaining, and temporal demand. The store opened above its subsequent steady state, indicating activation of preexisting demand rather than a gradual diffusion process. Repeat visitors generated 82.6% of visits within the observation window, showing rapid movement from trial to habitual use. The entrant also exhibited a flatter distance decay gradient than adjacent …

Mapping St. Louis History: Slavery, Redlining, And The May 16th Tornado, Safa M. Altamimi, Aster Horbanova, Riley J. Bearden, Vivian B. Rhodes, Bridget Ragan

Undergraduate Research Symposium

For this project, our group members are traveling across St.Louis to areas that are affected by the May 16th tornado. We will be taking pictures and using ArcGIS survey123 to input data connecting the tornado to historical forces such as Redlining and Slavery. Using this data, we will be creating an ArcGIS StoryMap and presenting our findings.

Cultural Fidelity: An Exploration Of Oral Tradition And Its Role In Preserving Cultural Identity In Nigerians Of The Diaspora, Veronica L. Graham

Doctoral Dissertations and Projects

Oral tradition is a dynamic communicative practice through which diasporic individuals construct meaning, transmit memory, and sustain intergenerational belonging. Against the backdrop of cultural displacement, linguistic adaptation, and identity negotiation, this study examined the role of oral tradition in preserving cultural identity amongst Nigerians of the diaspora. It also interrogated how oral practices—often considered antiquated or informal within Western paradigms—function as enduring technologies of cultural continuity. Guided by multi-generational voices that reflect the evolving nature of oral expression across diasporic contexts, the findings of this study indicate that oral tradition remains a powerful mechanism through which diasporic Nigerians preserve cultural …

Ctamj Forum On Mshsl Activities: Speech, Kathleen Walker, Scott Voss, Tanner Sunderman, Rebecca Meyer-Larson

Communication and Theater Association of Minnesota Journal

The CTAM Journal seeks to raise up voices from notable interest groups. Occasionally, individuals are asked to share their thoughts on issues that pertain to the target readership of CTAMJ.

For this special forum, four coaches share their voices on Minnesota State High School Speech: Kathleen Walker (Fairmont), Scott Voss (Apple Valley), Tanner Sunderman (Mounds Park), and Rebecca Meyer-Larson (Moorhead).

Transnational Indigenous Environmental Justice: A Distant Comparative Study Of Nepali And U.S. Environmental Policies And Counter-Archives In Technical Communication, Shankar Paudel

Open Access Theses & Dissertations

This dissertation investigates how institutional communication, state bureaucracy, and Indigenous sovereignty intersect within Rhetoric and Writing Studies (RWS) and Technical and Professional Communication (TPC). Current TPC research increasingly focuses on social justice; however, the field still lacks ethical frameworks to deal with the complicated dynamics of transnational Indigenous Environmental Justice Communication (IEJC). This study addresses this gap by examining how two distinct Indigenous communities - the Tharus of Chitwan, Nepal, and the Ysleta del Sur Pueblo Tigua Indians of El Paso, Texas - communicatively navigate, contest, and resist state environmental policies.

Grounded in decolonial Distant Comparativism, Mestiza Consciousness, Rhetoric of …

Ephemeral To Empowered? International Comparison Of Women’S Participation In Web Series Production, 2012–2019, Nicola Evans, Marion Mccutcheon, Emilia King, Joel Bassaget, Steinar Ellingsen

Research outputs 2022 to 2026

Women are significantly underrepresented in above-the-line roles in film and television, but anecdotal evidence suggests they are gravitating to web series. To explore this, the authors built the largest known international archive of web series released during 2012–2019 and analysed women’s participation. In the top five web series producing countries in the West, women achieved or approached parity with men in producing, directing and writing, but not cinematography. Do achievements in low-budget, transitory media count for anything? Drawing on ephemeral media scholarship, we discuss the potential of such forms to disturb entrenched patterns of gender discrimination in screen industries worldwide.

Mountains And Mythology: Folklore In The Alps, Arya Karki

Honors Projects

From nature spirits to secret doorways, an air of mystery and magic surrounds the mountains of Austria. All over the world, mountain ranges inspire rich folklore, each set of tales unique to its respective culture. The purpose of this Honors Project is to answer the question: how does mountain-inspired folklore mirror cultural values and fears? A comparative analysis between Austrian Alpine and American Appalachian folktales is conducted in order to isolate the variables that cause folklore to differ region-to-region. Through research consisting of primary-source folklore anthologies, secondary texts on mountain theory, and direct observation from a study abroad experience, this …

Exploring Border Rhetoric, Resistance, And The American Dream: Alexandria Ocasio-Cortez' First House Address, Candice L. Ruh Phd, Cassandra Hightower

Feminist Pedagogy

Border rhetoric can be a “muddy” topic for undergraduates, as borders are often taught as fixed, factual lines that divide places and people. However, from a communication perspective, borders are fluid, symbolic, and socially constructed. This difference between viewing borders as physical dividers versus rhetorical constructs creates a valuable opportunity for students to think critically about how meaning is shaped by borders of land, language, and identity.             This original teaching activity uses Representative Alexandria Ocasio-Cortez’ (D-NY) first House speech—the most-watched C-SPAN video within 12 hours of release (Gajanan, 2019)—as a central case. It invites students to analyze a key moment …

(Re)Claiming Homeplace: Dance As Embodied Resistance & Healing For Health & Spatial Justice, Preeya G. Kannan

University Honors Theses

This thesis argues that dance functions as both an upstream public health intervention and a form of radical spatial resistance; creating healing, agency, and belonging among historically marginalized communities. Drawing on bell hooks' concept of homeplace, Jasbir Puar's assemblage theory, Nancy Krieger's eco-social theory, and Katherine McKittrick's Black geographies, I position the body as both an ecological and political landscape shaped by histories of colonialism, racial capitalism, displacement, and resilience.

Through this community-based participatory research study, Homeplace, I explore dance as a form of social prescription that centers liberation rather than pathology. Movement is often reduced in public health discourse …

Creating Public Value Through Public-Private Partnerships In Technical And Vocational Education And Training In Egypt, Aseel Amr Tajuddin

Theses and Dissertations

Technical and Vocational Education and Training (TVET) has emerged in the last decade as a foundational pillar for Egypt’s workforce and economic development vision. More recently, the Egyptian Ministry of Education and Technical Education (MoETE) has scaled industry driven and Public Private Partnerships (PPPs) TVET models, industry affiliated dual education programs and Applied Technology Schools (ATS), seeking to strengthen alignment with the labor market and improving TVET graduates employability. Yet, TVET in Egypt continues to suffer from persistent social stigma, limited social legitimacy and low social ranking, despite the state led reform efforts. Existing TVET literature remains limited to examining …

Cooling Deserts For Renters: Heat Equity Inside The Nyc Housing System, Tahreem Ashraf

Dissertations, Theses, and Capstone Projects

This study introduces the Cooling Desert Index (CDI), a composite spatial measure designed to identify census tracts in New York City where extreme heat vulnerability and structural barriers to adaptive cooling converge. Drawing on five publicly available datasets and a seven phase statistical pipeline, the CDI scores all 2,231 NYC census tracts on a continuous 0 to 100 scale by integrating heat exposure, severe rent burden, household income, racial composition, language access, disability status, and housing crowding. The analysis identifies 557 cooling deserts, defined as tracts where environmental heat risk is high and financial constraints make effective cooling structurally inaccessible, …

Research To Praxis: Transdisciplinary Skill Development In Graduate Education, Demikia Taylor, Tiffany Drape, Amy Pruden, Todd Schenk, Leigh-Anne Krometis

Journal of Graduate Education Research

This study examines how graduate students' perceptions of transdisciplinary team science evolve as they progress through a graduate training program at a university. Students participated in a series of workshops that built on and reinforced various aspects of training in transdisciplinary team science, including Team Science, Science Communication, Stakeholder Engagement, and International Case Studies in Antibiotic Resistance Monitoring. Students also took accompanying coursework towards a certificate and worked together in collaborative teams in advancing an array of transdisciplinary research projects focused on various dimensions of antibiotic resistance. A qualitative case study approach was taken, systematically examining participants’ reflections following each …

Du Undergraduate Showcase Abstracts: Research, Scholarship, And Creative Works, Sophia Wismar, Henry Staats, Allison Metzler, Chloe Puckett, Rachel Levine, Christa Kilpatrick, Scott Wolf, Joe Walsh, Grace Doolittle, John Engebreston, Zoe Lopez, Christopher Aaby, Audrey Duff, Timothy Sisk, Katelyn Lamberton, Angela Narayan, Gilkah Argueta, Habiba Samir, Girena Tesfazghi, Genet Kenore, Sinit Tesfamariam, Effley Brooks, Abi Newell, Megan Doherty, Natalie Baer, Lexi Blood, Talya Riciputi, Jessica Jimenez, Devin Hernandez, Lynn Clark, Taj Kumar, Sunil Kumar, Allen Rutman, Mira Pronobis, Tess Carson, Anna Sher, Frankie Stroud, Tamra Pearson D'Estree, Alyssa Wilson, Emily Melnick, Jenalee Doom, Yihang Gao, Gwendolyn Geiger, Noah Gettle, Scott Nichols, Clare Ayoub, Cara Dienno, Sunny Walker, Zoe Hansen, Maya Wheeler, Addison Rice, Patrick Martin, Sanjana Acharya, Daniel Mcintosh, Amanda Mckellips, Calli Cain, Justin Blake, Peter Sokol-Hessner, Natalie Miller, Max Weisbuch, Sophia Dellota, John Macikas, Charlotte Snow, Mark Siemens, Zoe Lynch, Alex Huffman, Prachi Shah, Jason Roney, Halcyon Levi, Nicole Herzog, Andrea Koly, Daniel Linseman, Annie London, Xi Yang, Avery Zwisler, Jane Smith, Chaz Contag, Michael Kerwin, Lucy Rand, Grace Schroeder, Michelle Rozenman, Nissa Tapper, Guiming Zhang, Mateo Mazariego-Halpern, Keith Meyer, Julie Do, Dakota Park-Ozee, Travis Herink, Kara Neu, Jonathan Plomin, Eve-Odine Duchaufour, Debbie Gale Mitchell, Tennyson Anderson-Stricklin, Lily Treitz, Samantha Rosenberger, Sierra Griffith, Finley Joseph, Daniel Sampson, Emmy Davis, Skyler Kasnoff, Evon Lopez, Vivian Nguyen, Cassy Young, Franklin Sellner, Martin Tobon, Ila Graham, Zach Billings, Holden Hedit, Decatur Boland, Paul Kosempel, Cory Chandler, Jay Mahoney, Sam Dragan, Susan Dagget, Yarrow Ator, Heidi Vuletich, Owen Weber, Andrew Kloeppel, Petersen Gray, Mandi Schaeffer-Fry, Razleen Bassra, Bryanna Rodriguez, Christina Blue, Taubie Sanders, Rachel Epstein, Luke Milburn, Camryn Evans, Ezra Martinez, Mary Westwood, Gabri Notov, Robin Tinghitella, Lilou Cabrol, Eli Barbour, Juliet Mendik, Selma Myers, Zac Wise, Noah Fahlin, Michelle Knowles, Abigail Hopper, Michael Greenberger, Romi Laclair, Sarah Watamura, Sabrina Efroymson, Casey Barker, Sydney Seltzer, Bryn Yehle, Jennifer Hoffman, Sara Garcia, Ryuka Nagamine, Trevor Briggs, Remy Le Boeuf, Elena Krone, Eileen Farrell, Regan O'Rourke, Elena Roel, Greg Mortimer, Ali Ayoub, Stefani Langehennig, Caitlin Turk, Logan Scmid, Stefan Chavez-Norgaard, Karen Kim, Tatiana Peccedi, Courtney Cassidy, John Sebesta, Rhianna Lewis, Janice Bening-Lacek, Vivian Lawless, Mckenna Hanson, Jeffrey Amidon, Riya Joshi, Ram Ambre, Brady Worrell, Perrin Schneider, Ali Azadani, Brooke Agulnek, Lyndsie Salvagio, Elise Siemanowki, Yan Qin, Andre Allen, Melodie Nguyen, Megan Livengood, Abby Reams, Saffron Hartreeve, Bri Wylie, Sarah Brookman, Mariah Loiacono, Green Russo, Abhia Lodhi, Gabrielle Welsh, Nika Spehar, Shahked Levin, Evrim Baykal, Kimberly Chiew, Jocelyn Torres, Kailey Hicks, Mykaela Tanino-Springsteen, Audrey Bellows, Akam Chahal, Madeline Tepper, Shannon Murphy, Alexa Fonseca, Deborah Han, Cassandra Perez, Oluwatoyin Alaba, Julia Roncoroni, Vy Nguyen, Nana Burn, Sarah Sasse, Rubin Tuder, Anthony Gerber, Nancy Lorenzon, Christine Vohwinkel, Camryn Gunter, Tristan Weber, Sam Rommel, Brian Michel, Muskan Fatima, Alannah Oleson, Kira Frey, Edward Garrido, Beckett Morris, Kerstin Haring, Drew Middleton, Abigail Walpert, Liam Dee, Gabby Ishaw, Cole Carnes, Maddie Weiser, Claire Fox, Valeriia Vlasenko, Kateri Mcrae, Riley Smith, Abigail Templin, Kushani Rajapaksha

DU Undergraduate Research Journal Archive

Abstracts from the DU Undergraduate Research Showcase.

Bridging The Justice Gap: A Comparative Study Of Legal Aid Marketing In Canada, Australia, And The United States, Farah O. Haq

Student Theses and Dissertations

Access to justice remains a central challenge across legal systems, particularly for immigrants and refugees, Indigenous communities, and survivors of domestic violence. While legal aid organizations play a critical role in bridging this gap, their effectiveness increasingly depends on how clearly and compassionately they communicate legal information online to their target audience. This thesis conducts a comparative content analysis of nine nonprofit legal aid organizations in the United States, Canada, and Australia, three countries united by a common law tradition but divided by the communication barriers their communities face, examining 180 social media posts and nine websites through the lens …

From Double Absence To Double Presence: Video-Selfie As Empowerment In A Multicultural Italian Classroom, Maria Ranieri, Ilaria Bucciarelli, Giulia Cuozzo

Journal of Media Literacy Education Pre-Prints

This paper examines the video-selfie as a tool for empowerment in multicultural secondary school classrooms. We draw on data from the European ICME project, focusing on a vocational secondary school in Italy, where 17 of 18 first-year students – approximately half of whom had migration backgrounds – produced short videos presenting themselves through personally meaningful objects. Students then participated in a structured reflection activity after watching each other's videos in class. We combine three theoretical frameworks: critical media literacy, identity and self-representation studies, and Mezirow's transformative learning theory. Our argument is that the video selfie empowers in multiple ways: it …

Tùn-Scene And A-Futurism: Biomythography, Opacity, And Posthuman Imagination, Minglu Du

Masters Theses

Grounded in the author’s position as a Chinese feminist, this thesis examines how East Asian women, as well as East Asian-coded femininity more broadly, are objectified and othered within futurist visual culture in the age of artificial intelligence. Through an engagement with ornamentalism, techno-Orientalism, and posthumanism1 , it argues that the persistent figure of the feminized humanoid cyborg continues to reproduce colonial and patriarchal structures of desire, rendering marginalized bodies as fetishized and violable surfaces. In response, the thesis develops Tùn-Scene, a biomythographic artistic framework and the first experiment in what the author provisionally names A-Futurism. Drawing on Donna Haraway’s …

Soft Power, Arab Media And Sports Mega Events: Coverage Of Fifa 2022 And Lessons For Future Arab Hosting, Lynne Kennedy, Maaira Shahbaz, Ala Al Rajabi

All Works

Sport mega-events (SMEs) increasingly transcend athletic competition, functioning as strategic instruments for national identity formation, statecraft, and soft power projection. This dynamic is particularly pronounced in the Gulf, where Qatar’s successful hosting reignited regional rivalries and attracted unprecedented global scrutiny. While existing scholars have extensively examined Western media portrayals of SMEs, a notable gap remains for academic engagement with Gulf media. Dismissed as state-controlled and analytically lacking, we contend that such media offer a rich site for exploring how small states use media as soft power, to construct and contest legitimacy, identity, and global influence. This analysis suggests how state-aligned …

Archives Of The Future, Ka Oskar Ly

Masters Theses

Archives Of The Future is a practice-based thesis that invokes the archive and the future as simultaneous.

This research insists on the recentering of HMong Indigeneity and its own rooted traditions of HMong Queerness and HMong Feminism as ancestral knowledge systems.

They are the medicine. To recover their cosmological capacity is to traverse centuries of systematic eradication by empires and patriarchy.

I treat artistic making, community encounter, memory, and materials as equally valid ways of knowing and as collaborators. Field research from 2020 to 2026 moves through kinship and artisan teachings. It spans Southeast Asia, France, the United States, and …

“Like Taking Your Armor Off:” Examining The Communication Challenges Faced By Lgbtq+ Liaison Officers, Emily P. Nicholson

Masters Theses, 2020-current

Policing has been and remains one of the most significant issues facing society in the United States. One response to this issue which has seen a rise in the last decade is the presence of liaison officer programs, which are designed to help improve police relations with vulnerable groups by forging connections with local, identity-aligned organizations and practicing identity-first policing. This study sought to understand what the challenges faced by liaison programs are and what organizational tensions are experienced by police officers in LGBTQ Liaison positions. Following an inductive approach to analysis, participants in the study engaged in a semi-structured …

Carrying Home Across Oceans: Embodied Adinkra Memory, Decolonial Resistance, And Diasporic Life Of Sankɔfa And Gye Nyame, Anthoniet Essien Christian

Theses - ALL

In this thesis, I explore how Ghanaian Adinkra symbols, particularly Sankɔfa and Gye Nyame, function as living expressions of memory, spirituality, and belonging within diasporic life. Drawing on autoethnography, story circles conducted at Pentecost International Worship Centre (PIWC) in Syracuse, New York, and embodied experience, the study examines how these symbols move beyond decoration to become active tools for remembering, resisting, and reconnecting with ancestral knowledge. Through everyday practices such as dress, ritual, worship, and digital expression, Sankɔfa and Gye Nyame carry memory across generations and geographies, shaping how diasporic subjects understand home, identity, and faith. The research shows that …

Feminization, Fetishization, And Gender Hierarchy: How Trans Women Are Represented In Porn For A Cishetero Audience, May Van Linden

Theses - ALL

Trans people, especially trans women, are a highly-targeted minority group and suffer rapidly-increasing discrimination, often predicated on the notion that trans women are dangerous sexual deviants. Further, trans women are often fetishized in their day-to-day lives, regularly manifesting as abuse. At the same time, demand for porn featuring trans women has skyrocketed, but literature about trans women in porn remains extraordinarily lacking in both quantity and quality. My research critically examined how trans women are represented in mainstream internet pornography consumed by a cishetero audience. I performed textual analysis of internet porn featuring trans women through a theoretical lens of …

Agency At The End Of History: Time, Terrorism, And Technologies Of Innocence In Engaging The Far Right, Gabriel Gr Herring

Theses - ALL

This thesis explores the way political rhetorics of time, morality, and political violence play out in visual representations of the far right in the United States via maps. In Out of Joint: Power, Crisis, and the Rhetoric of Time, Nomi Claire Lazar argues that governments and political movements use temporal-rhetorical frameworks to generate political legitimacy by associating their movement with time, which is generally understood as natural. I argue that every temporal-rhetorical frame also implies a set of moral codes which are understood to be materially true, despite the fact that our experiences of time are only ever aim-dependent and …

A Set Of Best Practices For Administering Zoom Debate Competitions, John F. Patrick Ii

Studies in Debate and Oratory

Running a debate competition over Zoom is not just a technical exercise. It’s an educational event that asks organizers to balance fairness, logistics, and civic purpose in a medium that was never designed with debate in mind. The Civic Debate Consortium has used Zoom extensively to host competitions since 2020, when the COVID-19 pandemic forced much of higher education into online environments. Over the past several years we’ve developed a set of practices for administering competitions over Zoom that make the difference between a chaotic video call and a polished, professional experience. This article outlines those practices, not as abstract …

'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan

Senior Honors Theses

This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …

Understanding Barriers To Breast Cancer Screening Among Rural Women In South Carolina: A Qualitative Study Using The Idea Model, Israt Jahan

All Theses

Breast cancer screening rates remain low among rural women in South Carolina, leading to higher incidences of late-stage cancer diagnosis. This qualitative study used semi-structured interviews to investigate reasons why many women delay or avoid screenings, even when free screening programs such as the Best Chance Network are available in South Carolina. Guided by the IDEA model, the study explored how women interpret cancer risk, how they seek and trust cancer information, how they understand screening explanations, and what barriers affect their ability to take action. Participants described fear of pain, fear of diagnosis, personal relevance, confusion about the screening …

Community Resilience In The Absence Of Aid: Recovery After The 2018 Father’S Day Flood In Houghton County, Michigan, Abby Heggem

University Honors Program Senior Projects

Community networks influenced resilience and recovery after the 2018 Father’s Day Flood in Houghton County Michigan, particularly in the absence of strong institutional support. The flood caused widespread damage to homes, roads, and infrastructure, forcing residents to rely on immediate local action before state or federal aid arrived. Rural locations like Houghton County are often neglected by government funding and support during disasters and are forced to rely on themselves. Community networks matter in disasters because neighbors, volunteer groups, and local leaders respond faster than formal institutions. This project uses a qualitative case study approach that includes content analysis of …

An Experimental Study On Gendered Leadership Effects In Neighborhood Climate Protests, Farzana Fahmee

Graduate Theses and Dissertations

Leaders are at the frontline as they determine the attitude that audiences have towards social movements and the level of attention they are willing to give to those movements. This paper investigates the influence of a neighborhood environmental protest leader’s gender on perceived leadership and democratic participation. The study relies on self-categorization theory, social identity theory, and the concept of issue-fit to assert the possibility of women gaining from the cultural connection between environmental care and femininity, while also experiencing backlash due to the masculine coding of leadership. A post-test online experiment involving 189 university students was conducted in which …

Building Collaborative Capacity For Coexistence With The Montana Beaver Working Group, Shane Randle

Graduate Student Portfolios, Professional Papers, and Capstone Projects

Despite beavers’ recent surge in popularity, prevailing negative attitudes and the persistence of beaver removal practices remain obstacles for those advocating living with beavers. The Montana Beaver Working Group (BWG) advances beavers’ role in ecological and community resilience through members’ collaborative efforts, including beaver-related restoration and conflict resolution projects. Bringing together people with diverse values and perspectives, the BWG builds collective understanding, develops a holistic vision for beavers in Montana, and supports members in pursuing it. As the group’s impacts and membership have grown, so too has their need to adapt. For my Civic Engagement Project, I strengthened the BWG’s …

Good Life Automobility: Cultural/Rhetorical Resistance And Persistence Of Us Car Hegemony, Trinity O. Thompson

Department of Communication Studies: Dissertations, Theses, and Student Research

This project takes the car as a historical signifier of a rhetorical racialization process that enables a hypermobile white, masculine, neoliberal identity that pervades conceptions of mobility in the West. I locate these overlapping social formations under a cultural logic of good life automobility (GLA) that positions cars, a quintessential form of private property, as a motivator for a contemporary “good life” citizenship identity that cultivates neoliberal subjectivities of free movement and market consumption in contempt of socialized and racialized public transit futures. The introduction chapter elaborates on the boundaries of GLA while also contextualizing the two analysis chapters through …

Staging The Commons Through The “Padha Nonton” Song; Youtube, Community Engagement, And Gandrung Cultural Practice, Intan Mustika Sari

Wacana, Journal of the Humanities of Indonesia

This study examines how the Gandrung accompaniment song “Padha nonton” participates in processes of digital cultural sharing when circulated on YouTube. It employs a qualitative interpretive method within a netno‑pragmatic framework to analyse audience engagement as a culturally informed social practice. The findings show that the song’s linguistic features convey cultural scripts of invitation, togetherness, and communal spectatorship, reflecting the role of the Gandrung tradition in shaping shared social relationships and cultural values. Furthermore, the study identifies three interrelated processes: re-medialization, re-experiencing, and re-conception through which the performance extends beyond its original ritual context and becomes a shared …