Digital Commons Network^™

A Study On Student Experience In Graphic Communications 1040/1 Summer Accelerated Course, Wren A. Dudley

All Theses

The Department of Graphic Communications at Clemson University offered a 10-day accelerated summer course for students enrolled in Graphic Communications I. This study involved a small sample size, with only four students enrolled in the course, limiting the distribution of data. To evaluate its effectiveness and help determine whether the course should be offered in the future, the researcher asked students to complete a course experience survey. Based on student feedback and survey results, the researcher concluded that the department should continue offering this course. Students identified the flexible class schedule and small class size as key factors contributing to …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

The News Is History: Building News Literacy Skills With Historic Primary Sources, Jen Hoyer

Publications and Research

The news is inescapable, and simultaneously headline-laden advertising-as-news follows us on scrolling video screens through public transit, at the gym, and on billboards lining the sidewalks. As the news and its lookalikes feel more and more omnipresent, the need for news literacy skills and their implementation feels more and more urgent. At the same time, continually morphing media platforms and news formats make it seem impossible to know: which of these things actually is the news? What’s most important for me to pay attention to?

What if, instead of teaching skills for understanding the next shiny news format, we turn …

Close To Home, Closer To Fun: Bringing Local Customers Back To Metropolis Resort, Kate Burhop

Strategic Communication Master of Arts Thesis Projects

No abstract provided.

Examining The Discovery Behaviors Of Comics Consumers, Tara Mccarron

Book Publishing Final Research Papers

The comics consumer base is big and it’s only getting bigger. And yet, very little research has been done on the consumer behavior of comics reads. In order to broaden the accessibility to comics consumer research, this paper examined the discovery behavior of 56 survey participants. The survey included questions pertaining to demographics, frequency of comics consumed, genres of comics consumed, formats used to consume comics, and methods used to discover comics. Due to limited scope, this paper focused solely on format preferences, discovery preferences, and the most-popular genre preferences. Based on this research, graphic novels remained the preferred format …

Technology In The Classroom: The Features Language Teachers Should Consider, Sophie Cuocci, Padideh Fattahi Marnani

Journal of English Learner Education

The fast development of technology and the new generation of highly computer literate students led to consider the integration of technology in school as essential. Throughout the last two decades, research has identified multiple factors leading to the successful and unsuccessful integration of technology in the classroom. Educators must consider these factors when deciding on which technology tools to use and how to integrate them to their lessons. Simultaneously, the increasing number of English learners in the United States calls for the identification of teaching strategies that will best support their needs. Many language teachers now rely on teaching techniques …

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

Women’S Resilience Through Bullying Vernaculars: A Visual Vernacular Discourse Analysis, Karla Ibet Ochoa

Communication ETDs

This study shows the importance of understanding the vernaculars of resilience in relationship to bullying. In this thesis, I explore the public expressions of resilience from three women of color who experienced bullying and have become anti-bullying activists. I explore how the women construct public vernaculars of resilience and perform resilience. I drew on Feminist Standpoint Theory to conduct a visual vernacular discourse analysis of public expressions. The vernaculars discovered through analyzing the public expressions were resilience, self-expression, activism, and all voices matter. These vernaculars and performances reveal women’s feminist standpoints through the work that they do and release to …

The Prospector, October 6, 2020, Utep Student Publications

The Prospector

Headline: Climate Activists Protest Proposed Fracking Plant for Northeast El Paso

Voting Booths And Interactive Art Installations: The Diebold Accuvote Ts In Context, Mike Richison

Journal of Network Music and Arts

In 2016, I created an interactive installation called Video Voto Matic. This project was a mashup between the Votomatic voting system and a Roland TR-808 drum machine. To coincide with the 2020 election season, I am currently working on an update of the project that will include a touch screen voting interface and multiple networked stations that also produce audio and video output. The interface will be housed in the same voting booths that once housed the Diebold Accuvote TS. The Diebold Accuvote TS is a screen-based voting machine that does not utilize paper as a backup. Researchers have examined …

Advertising Education At A Crossroad, Sang Y. Lee

Faculty & Staff Scholarship

The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry transitions into a different chapter, advertising education will be left behind. This article discusses major changes in the advertising industry, and calls for thought leadership to bridge the gap between academia and the industry and to initiate proactive changes in advertising education.

When Eyes And Ears Compete: Eye Tracking How Television News Viewers Read And Recall Pull Quote Graphics, Othello Lennox Richards

Theses and Dissertations

This study applied dual processing theory, the theory of working memory, and the theory of cue summation to examine how the video and audio in a television news story interact with or against each other when the story uses pull quote graphics to convey key information to viewers. Using eye-tracking, the study produced visual depictions of exactly what viewers look at on the screen when the words in the reporter's voice track match the text in the pull quote graphic verbatim, when the reporter summarizes the text in the graphic, and when the reporter's voice track ignores the text in …

Social Media: The Impact Of Imagery And Engagement In Athletic Social Media, Michael W. Eldridge

Communication Theses - Archive

As the athletic communication field enhances its practices on social media in order to have the highest reach, the impact of visual content and its role in increasing social media engagement cannot be overstated. This study explores social media patterns, specifically the use of visual content within professional sports, and how the role of semiotics influences the viewer. As social media moves forward in athletics, the practice of two-way communication has become vital. This study of social media across the NFL provides insight on specific content that engages sports fans. Findings suggest both the type of content and the timing …

Vol. 25 Number 2, Newhouse Network, Spring 2013, Syracuse University. S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean;s Column -- Dick Clark Studios -- Mirror Award winners -- Harnessing big data -- Students win at Telly awards -- Student film project partnership -- Toner Prize -- Bright future for journalists -- Acclaimed photographer joins faculty -- Finding Entrepreneurship success -- Student App looks at CNY Winters -- Student Startup madness -- Parade of speakers -- Interning with Charles Barkley -- Alexia Awards -- Class notes -- Report of donors

Hybrid Filmmaking: Using Digital Photography And Compositing Animation To Create "A Story For Stephanie", Joel Brashear

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Caudill College of Humanities at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Arts by Joel Brashear in April of 2009.

Nor'easter News Volume 1 Issue 6, Nor'easter News Staff

Nor'easter News

The sixth issue of the University of New England's student-run newspaper, Nor'easter News.

Nor'easter News Volume 1 Issue 5, Nor'easter News Staff

Nor'easter News

The fifth issue of the University of New England's student-run newspaper, Nor'easter News.

Nor'easter News Volume 1 Issue 4, Nor'easter News Staff

Nor'easter News

The fourth issue of the University of New England's student-run newspaper, Nor'easter News.

Wedding Cim To Jdf, Kevin Cooper

Graphic Communication

No abstract provided.

Spartan Daily, May 17, 1979, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 72, Issue 69