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Articles 1 - 7 of 7
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Hashtag Politics: The Polyphonic Revolution Of #Twitter, Bud Davis
Hashtag Politics: The Polyphonic Revolution Of #Twitter, Bud Davis
Pepperdine Journal of Communication Research
Social media has revolutionized how citizens communicate and interact with each other. President Barack Obama’s 2008 presidential campaign notably demonstrated just how impactful online interconnectivity could be in reaching out to key demographics. More specifically, Twitter has become increasingly popular in achieving communication with constituents while enabling voters to become citizen journalists and active participants in the political process. This paper seeks to trace the evolution of Twitter as a political resource and determine what influence it has in enhancing and inhibiting political communication. By drawing on Kristeva’s concept of intertextuality, I argue that Twitter’s unique functionality contains the potential …
Persuasive Strategies And Hats Off For Cancer Donations, Janae Masnovi
Persuasive Strategies And Hats Off For Cancer Donations, Janae Masnovi
Pepperdine Journal of Communication Research
This quantitative research project set out to answer the question, “What type of advertising strategy, logos, ethos, or pathos, will be most effective in increasing donations to Hats Off for Cancer, a nonprofit organization?” By administering a survey including manufactured advertisements to potential donors through the Hats Off for Cancer e-newsletter, the Hats Off for Cancer Facebook page, and my own Facebook network, I received 44 responses. These responses indicated the participants’ involvement with the organization as well as their preferred advertising strategies and their reasoning for this. 79 percent of respondents felt that the advertisement using pathos was most …
The Effect Of Newer Communication Technologies On Relationship Maintenance And Satisfaction In Long-Distance Dating Relationships, Allie Kirk
Pepperdine Journal of Communication Research
This paper explores the influence of computer-mediated communication (CMC) on long-distance dating relationships (LDDRs), and how new technologies such as Skype and Facebook have evolved as important platforms in relationship maintenance and relational satisfaction. Twenty participants participated in a closed-ended questionnaire that included a scale to measure relational satisfaction as developed by Hendrick (1988), as well as Stafford and Canary’s (1992) revised relational maintenance scale. Results of the study showed that Skype has become the preferred medium for communication in LDDRs over email, where previous research claimed email as a dominant platform of CMC.
The Impact Of Government Policies On Access To Broadband, James Prieger
The Impact Of Government Policies On Access To Broadband, James Prieger
School of Public Policy Working Papers
With a new focus for federal universal service programs on broadband and the NTIA BTOP funding for broadband adoption projects, recent years have been “exciting times” for those interested in broadband policy aimed at stimulating adoption. While most of the recent programs are still too new to be evaluated rigorously, lessons from older academic study can inform our expectations and lend guidance toward evaluating program success. In this brief work, I review what we know from the last decade and a half of literature on the impact of regulation on broadband adoption, discuss the (mostly woeful) attempts at evaluating adoption …
A Basic Analysis Of Entry And Exit In The Us Broadband Market, 2005-2008: More Detail And Additional Results, James Prieger, Michelle Connolly
A Basic Analysis Of Entry And Exit In The Us Broadband Market, 2005-2008: More Detail And Additional Results, James Prieger, Michelle Connolly
School of Public Policy Working Papers
We conduct a basic yet thorough analysis of entry and exit in the US broadband market, using a complete FCC census of providers from 2005 to 2008. There is a tremendous amount of (simultaneous) entry and exit in the US broadband market. Most entry is from existing providers expanding into new geographic areas. Entry and exit vary widely across the various modes of provision, which argues against treating broadband as a homogenous service in theoretical or empirical work. The highest entry rates also generally have the highest entrant shares. Entry rates display positive autocorrelation, and the same is true for …
A Basic Analysis Of Entry And Exit In The Us Broadband Market, 2005-2008, James Prieger, Michelle Connolly
A Basic Analysis Of Entry And Exit In The Us Broadband Market, 2005-2008, James Prieger, Michelle Connolly
School of Public Policy Working Papers
We conduct a basic yet thorough analysis of entry and exit in the US broadband market, using a complete FCC census of providers from 2005 to 2008. There is a tremendous amount of (simultaneous) entry and exit in the US broadband market. Most entry is from existing providers expanding into new geographic areas. Entry and exit vary widely across the various modes of provision, which argues against treating broadband as a homogenous service in theoretical or empirical work. The highest entry rates also generally have the highest entrant shares. Entry rates display positive autocorrelation, and the same is true for …