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Words And Places That Shape Behavior, Nicole J. Olynk Widmar,, Michael L. Smith, Erin Robinson Oct 2026

Words And Places That Shape Behavior, Nicole J. Olynk Widmar,, Michael L. Smith, Erin Robinson

Purdue University Press Books

Words and Places That Shape Behavior, the sixth installment in the Consumer Corner series, brings the concept of place to the forefront, connecting what people say to where they actually go. By combining insights from online and social media conversations with real-world foot traffic data, the book reveals how consumers’ stated preferences align with—or diverge from—their actions..

From the rhythms of back-to-school shopping and childcare to the draw of state fairs, lakes, and local landmarks, this book explores how everyday choices shape the places where people gather and spend their time. It examines seasonal shopping and dining trends, what …


Reducing Cognitive Load To Strengthen Customer Engagement: The Strategic Role Of Digital Tools, Neda Mossaei, Maryam Tofighi Oct 2026

Reducing Cognitive Load To Strengthen Customer Engagement: The Strategic Role Of Digital Tools, Neda Mossaei, Maryam Tofighi

Atlantic Marketing Journal

This paper examines how advanced technological interfaces, particularly chatbots and augmented reality, influence customer engagement by reducing the cognitive effort required to interact with firms. As digital tools become increasingly embedded in everyday life, companies are leveraging these technologies to streamline communication, personalize experiences, and foster long-term relational outcomes. Guided by cognitive load theory, this study argues that minimizing mental effort in customer–firm interactions improve engagement by making interactions more seamless and intuitive. At the same time, relationship marketing theory emphasizes that reducing cognitive barriers can cultivate customer engagement, trust, and loyalty over time. Together, these perspectives suggest that implementing …


Beyond Forecast Accuracy: A Responsible Ai Framework For Provenance-Aware Fine Jewelry Retail Planning, Katayoun Kiarsi, James Hutson Oct 2026

Beyond Forecast Accuracy: A Responsible Ai Framework For Provenance-Aware Fine Jewelry Retail Planning, Katayoun Kiarsi, James Hutson

Faculty Scholarship

Fine jewelry retailers must reconcile uncertain demand, high-value inventory, complex material histories, and expectations of responsible sourcing. This article develops a responsible artificial intelligence framework that connects demand forecasting, provenance evidence, and governance within retail planning. A conceptual framework-development approach informed by design-science research combines a targeted literature update through October 9, 2026, with descriptive analysis of published market statistics and an external retail forecasting benchmark. The analysis distinguishes original design propositions from empirical findings reported by other researchers; no retailer-level experiment or environmental impact assessment was conducted. Three sourced bar charts illustrate changing gold jewelry consumption and the methodological …


Cultural Humility In The Workplace: A Causal-Comparative Study Of Foreign And Local Hire Employees In International Education, Natalie A. Ortiz Oct 2026

Cultural Humility In The Workplace: A Causal-Comparative Study Of Foreign And Local Hire Employees In International Education, Natalie A. Ortiz

Electronic Theses and Dissertations

Cultural humility is recognized as a framework for fostering respectful relationships in culturally diverse workplaces. However, limited research has examined cultural humility within international education in regard to workplace dynamics and power imbalances that may exist between foreign and local hire educators. The purpose of this quantitative causal-comparative study was to examine differences in perceived cultural humility levels between foreign and local hire employees in PreK-12th grade private international schools in Central Asia and Eastern Europe. The study also examined whether years of international educational experience and the number of international educational assignments influenced perceived cultural humility levels. Data …


The Impact Of Flexible Work Arrangements On Employee Performance: Evidence From Private Universities In Baghdad, Mariam Adeeb Rasheed, Noor Khalil Ibrahim Sep 2026

The Impact Of Flexible Work Arrangements On Employee Performance: Evidence From Private Universities In Baghdad, Mariam Adeeb Rasheed, Noor Khalil Ibrahim

Journal of Economics and Administrative Sciences

This study examines the effect of Flexible Work Arrangements (FWAs) (flexible scheduling, compressed workweek, and telecommuting) on employee performance among administrative leaders in private universities in Baghdad. Addressing inconsistent findings in prior research regarding whether different forms of workplace flexibility contribute equally to employee performance. Guided by Social Exchange Theory, a quantitative cross-sectional design was employed using data collected from 321 administrative leaders across 15 private universities in Baghdad. Measurement reliability, convergent validity, discriminant validity, and confirmatory factor analysis were assessed using the covariance-based structural equation modeling (CB-SEM) procedure in SmartPLS4. The proposed hypotheses were subsequently tested through structural model …


Compulsive Hoarding Disorder (Hd) And The Dark Future (Dfs) Among Saudi Population, Mohammed Abdulrahman Alghamdi Sep 2026

Compulsive Hoarding Disorder (Hd) And The Dark Future (Dfs) Among Saudi Population, Mohammed Abdulrahman Alghamdi

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to translate and standardize the Compulsive Hoarding Disorder Scale and the Dark Future Scale for use in the Arabic framework, as well as to estimate the prevalence of hoarding behaviors. The study also assessed the effects of age, social status, and educational level on hoarding and dark future tendencies, in addition to exploring the relationships among these variables. The sample comprised of 303 participants (159 males, 52.5%; 144 females, 47.5%), with ages ranging from 16 to 65 years (M = 27.57, SD = 12.59). The results showed that both the Compulsive Hoarding Disorder Scale and the Dark …


The Impact Of Ceo Sociopolitical Activism On Firms’ Financial And Stakeholder Outcomes: A Critically Appraised Topic, Philip R. Stuczynski Aug 2026

The Impact Of Ceo Sociopolitical Activism On Firms’ Financial And Stakeholder Outcomes: A Critically Appraised Topic, Philip R. Stuczynski

Engaged Management ReView

In recent years, CEO activism has emerged as a highly visible and controversial form of executive communication. This structured literature review examines 23 peer-reviewed, ABS-rated articles published between 2017 and 2025, with the goal of synthesizing what researchers have learned about the effects of sociopolitical speech by corporate leaders. Drawing on studies from strategy, management, accounting, and finance journals, this paper explores how CEO-initiated public commentary influences investor reactions, firm performance, and stakeholder sentiment. Using the PICOC framework, the review defines CEO activism as executive speech or public commentary on controversial social or political issues which may be unrelated to …


The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon Aug 2026

The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon

Communication & Theatre Arts Theses

In 2018 ESPN debuted its national streaming service ESPN+. This profoundly changed the way sports fans watch college sports as well as other professional sporting events. Prior to ESPN+, a limited number of college sports games appeared on linear channels such as ESPN, ESPN2 and ESPNU, and occasionally a few other channels. Since 2018, ESPN+ streamed thousands of events per year ranging from college soccer to college softball and everything in between, including the qualifying and early rounds of professional tennis and golf tournaments from around the country. This case study describes the impact of ESPN+ on a college conference, …


Participatory Approach To Revitalization Of Inclusive, Resilient, And Sustainable Public Space, Ma'ruf Ma'ruf, Firman Syakri Pribadi, Sari Surya, Suryadi Suryadi, Yofan Syarif Jul 2026

Participatory Approach To Revitalization Of Inclusive, Resilient, And Sustainable Public Space, Ma'ruf Ma'ruf, Firman Syakri Pribadi, Sari Surya, Suryadi Suryadi, Yofan Syarif

ASEAN Journal of Community Engagement

Sustainable Development Goal (SDG) 11 emphasizes the role of cities in providing safe, inclusive, and accessible green public spaces. Therefore, this study investigates the participation process in revitalizing a public space through the perspectives of various stakeholders, including religious, cultural, women, and youth leaders, on the revitalization of historical public spaces in Indonesia. A focus group discussion was conducted to capture stakeholder insights on the design of public space in Pariaman City, West Sumatra. Thematic analysis identified eight key themes relating to the design of Lapangan Merdeka and plans for revitalization. Participants emphasized the potential to evolve into a vibrant, …


Performance, Pressure, And Prescription: A Qualitative Investigation Of Maladaptive Coping In Collegiate Cheerleading, Chris Corr, Taylor Behl Jul 2026

Performance, Pressure, And Prescription: A Qualitative Investigation Of Maladaptive Coping In Collegiate Cheerleading, Chris Corr, Taylor Behl

Journal of Athlete Development and Experience

While cheerleading is a staple among athletics competition in the United States, cheerleading has perennially struggled to achieve legitimacy as a competitive and rigorous sport. However, cheerleaders experience similar stressors to those of their athlete peers. In addition, cheerleaders occupy unique and distinct stressors pertaining to expectations for appearance and behavior. While extant research has examined maladaptive coping mechanisms among competing athletes, the distinct pressures and stressors associated with cheerleading may be associated with unique engagement in maladaptive coping. Accordingly, the present study sought to examine the prevalence and propensity of maladaptive coping behaviors among a sample of current and …


Designing Menus That Welcome Everyone: How Inclusive Menu Cues Drive Customer Behavior For Diners With Dietary Restrictions, Cortney Norris, Lisa Slevitch, Matthew Bauman, Soyoung Park, Seung Hyun Lee Jul 2026

Designing Menus That Welcome Everyone: How Inclusive Menu Cues Drive Customer Behavior For Diners With Dietary Restrictions, Cortney Norris, Lisa Slevitch, Matthew Bauman, Soyoung Park, Seung Hyun Lee

ICHRIE Research Reports

Millions of consumers navigate dietary restrictions every time they eat out, whether due to food allergies, religious practices, or lifestyle choices such as veganism. Yet most restaurant menus do little to acknowledge these needs. This report summarizes findings from a three-phase study that explored which menu design features most effectively communicate inclusivity to diners with dietary restrictions and how those features influence emotions, attitudes, and likelihood of choosing a restaurant. The results offer restaurant operators concrete, evidence-based strategies for making their menus more welcoming and, in doing so, expanding their customer base.


English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani Jun 2026

English Faculty Members’ Perception And Attitude Toward The Use Of Chatgpt By English Language Teaching In Higher Education In Saudi Arabia, Wjoud Hussain Almadani

University of Tabuk Journal for Humanities and Social Sciences

Objectives: Artificial intelligence (AI) driven ChatGPT is an innovative transformation tool in the rapidly evolving educational landscape. This study aimed to understand faculty members' perspectives and attitudes toward using ChatGPT for English language teaching in Saudi Arabia, particularly in Najdi rural areas. Method: The study employed a survey-based quantitative research design involving English-language faculty members in Saudi Arabia, particularly at Shaqrah University. Result: Despite having a mixed opinion on the willingness to use ChatGPT in English language teaching, participants have identified several applications of ChatGPT, such as translation and vocabulary, creating presentations, preparing exam and quiz questions, and creating activity …


Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark Jun 2026

Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark

Graduate Scholarship and Creative Works

Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …


Effects Of Workplace Hazing On The Anticipated Outcomes For Newly Hired Employees: An Integrative Review Of Existing Literature, Samuel Bangura Jun 2026

Effects Of Workplace Hazing On The Anticipated Outcomes For Newly Hired Employees: An Integrative Review Of Existing Literature, Samuel Bangura

Management Dynamics

This study analyzes the effect of workplace hazing on newly hired employees by synthesizing existing studies, with a focus on psychological well-being, job performance, and organizational outcomes. Additionally, it identifies strategies to mitigate the negative effects of workplace hazing during the onboarding process.

Background:

Workplace hazing is a pervasive yet underexamined organizational phenomenon that affects newly hired employees. Although justified as a socialization or initiation practice, emerging evidence suggests that hazing can have serious psychological, professional, and organizational consequences. Existing literature remains fragmented, with limited integrative synthesis focusing specifically on newcomers’ anticipated outcomes.

Objective:

This study aims to examine the …


Surviving And Thriving: The Indigenous Migrant, Danna Guzman-Rodriguez Jun 2026

Surviving And Thriving: The Indigenous Migrant, Danna Guzman-Rodriguez

Honors Theses

This literature and cultural study highlights the generation of children of indigenous immigrants and the relationship with their indigenous identity and culture. This unique experience is complex and encapsulates issues such as indigenous cultural survival, homogeneity, globalization, and lack of cultural identity. Exploring the Totonac community in La Chaca, Veracruz in Mexico, allows for a deeper explanation of this experience. Speakers of Totonac and other indigenous languages often migrate to countries such as the United States and carry such cultural ties with them. What happens to these ties after moving to a Western-dominated country where globalization favors English and Western …


Social Innovation In The Peacebuilding Sector, Michelle Helman, Phd, Katherine Ronderos, Mariafernanda Burgos-Ariza Jun 2026

Social Innovation In The Peacebuilding Sector, Michelle Helman, Phd, Katherine Ronderos, Mariafernanda Burgos-Ariza

Peace and Conflict Studies

Social innovation is an expanding practice in the peacebuilding sector. In this article, three peace scholar-practitioners reflect on our experiences as peacebuilders and consider the utility, tensions, and possibilities for peace and social innovation in theory and in practice. We draw insights gleaned through a focus group workshop with peacebuilding colleagues and highlight three case study examples from Colombia, the Philippines, and Kenya, each demonstrating the challenges and opportunities of social innovation in the peace sector. In doing so, we offer a reimagining of- and recommended action steps to engage innovation through a collaborative, feminist design approach. This article contributes …


Jadughar: The House Of Magic, Dhruvi A. Shah May 2026

Jadughar: The House Of Magic, Dhruvi A. Shah

Masters Theses

Jadughar or the House of Magic is what people call a 'museum' in parts of South Asia. The practice of museum making, at its origin, is the act of collecting, preserving, interpreting and representing a culture’s tangible and intangible heritage to make it accessible to diverse audiences. Since the early 19th century such practices have been performed at various kala bhandars (art centers) in India, without the need of a formal or institutional organisation. The British introduced the model of a ‘museum’ in South Asia, with the aim of not only preserving ethnographic collections, but also showcasing their power and …


E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie May 2026

E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.


Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith May 2026

Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


The Dehumanization Of Nfl Players In The Media, Destiny D. Farley May 2026

The Dehumanization Of Nfl Players In The Media, Destiny D. Farley

UNLV Theses, Dissertations, Professional Papers, and Capstones

This creative thesis aims to bridge the gap in sports journalism by humanizing National Football League (NFL) players, showcasing their lives outside of sports, and exploring their nuanced relationships with the media. NFL players are objectified in the press in a variety of ways, with some common themes including coverage of drafting/trading, performance statistics, salary/contracts, and their overall celebrification. Through an episodic visual narrative podcast, the project grants autonomy back to the players by providing them with a platform to showcase their personalities, discuss media experiences, and share untold stories. This podcast series—featuring a blend of A-roll and B-roll—immerses audiences …


An Exploration Of The Application Of Threshold Concepts In Sport Management, Debra Burke, Kadie Otto, Aj Grube, Charlie Parrish, Dan Grube May 2026

An Exploration Of The Application Of Threshold Concepts In Sport Management, Debra Burke, Kadie Otto, Aj Grube, Charlie Parrish, Dan Grube

Global Sport Business Journal

Jan Meyer and Ray Land introduced the theory of threshold concepts to identify learning outcomes that represent a fundamental shift in the understanding of a subject which distinguishes how experts in the discipline internalize the discipline (Meyer & Land, 2006). They described the mastery of threshold concepts as being “akin to passing through a portal, opening up a new and previously inaccessible way of thinking about something” (Meyer & Land, 2006, p. 3). Threshold concepts as defined by Meyer and Land (2006) are characterized by these features:

  • Transformative: Once understood, a threshold concept changes the way in which the student …


Objects In The Sunset, Iskander Guetta May 2026

Objects In The Sunset, Iskander Guetta

Masters of Environmental Design Theses

This research explores everyday design practices in the Maghreb shaped by economic, political, and ecological struggles amid transnational debates on decolonizing design. To do so, it looks at objects in, through and with the sunset. Taking المغرب — the place where the sun sets — as a conceptual lens, Objects in the Sunset illuminates the savoir-faire born from dispossession, scarcity, and epistemic violence. Working across different scales of the built environment — infrastructures, spaces, objects, and materials — it shifts design away from Eurocentric conceptions: from rationalization to resourcefulness, homogeneity to heterogeneity, optimization to adaptation, disposability to repair, and universal …


Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 5 [2026], Número 1 (Issue 1), Romano Ponce-Díaz Phd, Cristo Leon, Ivan Avila, Sarah Lynne Bowman, Kjell Hedgard Hugaas, Alexandra Schreiber Ma, Jaime Eduardo García Maya, Víctor Emmanuel Quintana Villarreal Vic Emma, Francisco Gonzalez Ing., Daniel Romero Benguigui, Antonio Roda-Martínez May 2026

Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 5 [2026], Número 1 (Issue 1), Romano Ponce-Díaz Phd, Cristo Leon, Ivan Avila, Sarah Lynne Bowman, Kjell Hedgard Hugaas, Alexandra Schreiber Ma, Jaime Eduardo García Maya, Víctor Emmanuel Quintana Villarreal Vic Emma, Francisco Gonzalez Ing., Daniel Romero Benguigui, Antonio Roda-Martínez

Journal of Roleplaying Studies and STEAM

El presente número del Journal of Roleplaying Studies and STEAM examina la convergencia entre las prácticas lúdicas, el diseño narrativo y los procesos de mediación sociocultural en la investigación contemporánea. Las contribuciones reunidas en este número abordan el juego de rol como un dispositivo de producción de conocimiento, intervención psicoeducativa y reelaboración de representaciones culturales. Nos podemos atrever a señalar que la educación es la convergencia entre la ludología, las ciencias sociales, los estudios visuales y el análisis cultural; entendiendo a la educación como la actividad consciente e intencionada de transmitir información y conocimientos a las siguientes generaciones.

Martin Heidegger …


Cultural Dimensions And Ethical Perceptions Of Tax Evasion In The Digital Tax Reporting Era, Renna Magdalena, Henny Cheirine Apr 2026

Cultural Dimensions And Ethical Perceptions Of Tax Evasion In The Digital Tax Reporting Era, Renna Magdalena, Henny Cheirine

International Conference on Business and Management Research (ICBMR)

Tax evasion is still a significant challenge for Indonesia's state revenue. This study examines how Hofstede's cultural dimension affects the ethical perception of tax evasion in Javanese MSME owners to overcome the gap in understanding of cultural factors that affect tax compliance behaviour at the individual level. In the context of a tax reporting system that has been fully digitised through e-filing and online applications, it is important to understand that the existence of technology does not necessarily remove the moral rationale for fraudulent acts. A quantitative survey was conducted on 112 MSME owners. Using validated instruments, the study used …


Sacred Or Sold? A Systems Approach To Balancing Spirituality And Commercialisation In Faith-Based Tourism, Tadeja Jere Jakulin, Dane Munro Apr 2026

Sacred Or Sold? A Systems Approach To Balancing Spirituality And Commercialisation In Faith-Based Tourism, Tadeja Jere Jakulin, Dane Munro

International Journal of Religious Tourism and Pilgrimage

This paper examines the complexity of pilgrimage tourism, with its interdependencies among sacredness, spirituality, and commercialisation at faith-based tourism destinations. We use a Systems Approach to move beyond linear thinking that positions spirituality and commerce as inherently oppositional forces, arguing that pilgrimage destinations function as complex adaptive systems in which spiritual, commercial, and educational objectives interact dynamically. We build Causal Loop Diagrams (CLDs) formed from autoethnographic observation and stakeholder discussions. We present and compare four pilgrimage sites: Lourdes (France), Brezje (Slovenia), Malta, and Istanbul’s Hagia Sophia (Türkiye). The CLD models reveal the dynamics of the pilgrimage sites, the interdependencies, and …


Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner Apr 2026

Cultural Perspectives On Work-Life Balance: A Literature Review Of Cultural Differences Relating To Work-Family Conflict And Occupational Well-Being, Emma Rosengartner

Honors Theses

The focus of this review is to explore four different cultural views on work-life balance (WLB) and work-family conflict (WFC). The terms WLB and WFC have become increasingly popular in the business world as people struggle to separate their home life and work life due to technology blurring the lines and women becoming an equal force in the workplace. When individuals experience high levels of WFC or do not have stable WLB, well-being is often negatively affected and work performance declines. This review explores literature on WLB and WFC in Japan, Mexico, Sweden, and the United States to make connections …


From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez Apr 2026

From Religious Sites To Cinematographic Sets: Symbolism Of Religious Cultural Heritage In The Italian Series ‘Le Indagini Di Lolita Lobosco’, Antonietta Ivona, Lucrezia Lopez

International Journal of Religious Tourism and Pilgrimage

Cinema and television, as core components of the creative industries, play a crucial role in transforming cultural heritage into meaningful narrative and symbolic resources. This study explores how religious cultural heritage is reconfigured from sacred sites into cinematographic sets, focusing on the Italian television series Le Indagini di Lolita Lobosco, set in Apulia. Drawing on the cultural and spatial turn in geography and media studies, the research examines the symbolic, aesthetic, and spatial functions of religious architecture and sacred landscapes within the series. Churches, monasteries, and coastal sacred spaces are not treated as mere backdrops, but as narrative devices that …


Platform Affordances, Produsage, And The Attention Economy: From Red (Taylor’S Version) To The Life Of A Showgirl, Angela Rose Asuncion Apr 2026

Platform Affordances, Produsage, And The Attention Economy: From Red (Taylor’S Version) To The Life Of A Showgirl, Angela Rose Asuncion

The Manuscript: Journal of Taylor Swift Studies

Social media platforms increasingly operate as infrastructures of visibility, shaping the conditions under which cultural content is produced, circulated, and recognised (van Dijck et al.; Nieborg and Poell). This article examines Taylor Swift’s Red (Taylor’s Version) and The Life of a Showgirl as two distinct visibility configurations emerging from the affordances and algorithmic logics of TikTok and Instagram. Drawing on platform studies (Abidin), celebrity theory (Dyer; Marshall; Marwick), and participatory culture and produsage (Jenkins; Bruns), the study employs a QCA-inspired configurational approach (Ragin) to analyse how clusters of affective cues, aesthetic strategies, parasocial signals, and circulation patterns generate contrasting visibility …


Editor-In-Chief's Note, Surekha Rao Apr 2026

Editor-In-Chief's Note, Surekha Rao

Midwest Social Sciences Journal

No abstract provided.


Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers Apr 2026

Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers

Communication Theses

This thesis examines contemporary product launches as communicative events, arguing that they help shape how technological change is publicly interpreted and remembered. Drawing on media ecology and cultural memory, and using Fantasy Theme Analysis as the primary method, the study analyzes Tesla’s 2019 Cybertruck unveiling as a case of symbolic meaning-making at the moment of introduction and in its immediate circulation. The analysis identifies four dominant fantasy themes that organize the launch’s symbolic world and cohere into a rhetorical vision presenting Tesla as a disruptive actor introducing a resilient technology for an already arriving future. It then traces how that …