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Attitudes Toward Consumer-Customized High-Tech Products: The Role Of Perceived Usefulness, Perceived Ease Of Use, Technology Readiness, And Customer Customization Sensitivity, Margarita B. Guilabert
Attitudes Toward Consumer-Customized High-Tech Products: The Role Of Perceived Usefulness, Perceived Ease Of Use, Technology Readiness, And Customer Customization Sensitivity, Margarita B. Guilabert
Marketing Dissertations
Theoretical research on mass customization of consumer products/services has emphasized the importance of consumers embracing customized products as a prerequisite for this strategy to be successful. It seems obvious that if final consumers are not interested in customization there is no need to pursue customization strategies. Although an important body of literature on mass customization has recently emerged, there is a need to know more about customization from the consumer’s point of view. In that sense, this research examines consumers’ attitudes toward customized products/services in the context of high technology. Focusing on high-tech products that can be customized by consumers, …
The Attitudes Of Educators To Information Technology Adoption In Schools Settings, Manoj Maharaj, Wesley Govender
The Attitudes Of Educators To Information Technology Adoption In Schools Settings, Manoj Maharaj, Wesley Govender
Manoj Maharaj
No abstract provided.
Attitudes Of Private Firms In Gcc Countries Towards Employing Indian Nationals: A Case Study, Mokhtar M. Metwally
Attitudes Of Private Firms In Gcc Countries Towards Employing Indian Nationals: A Case Study, Mokhtar M. Metwally
Faculty of Commerce - Papers (Archive)
This paper tries to find out how private firms engaged in different economic activities in GCC countries differ in terms of their preference ratings of various attributes of Indian employees.
Attitudes Of Educators And Practitioners In The Uae Towards Elements Of General Education In Learning Accounting, Jamal Roudaki
Attitudes Of Educators And Practitioners In The Uae Towards Elements Of General Education In Learning Accounting, Jamal Roudaki
Faculty of Commerce - Papers (Archive)
Most universities and higher education institutions in developing countries seem to concentrate on areas of specializations in teaching accounting. Many do not seem to give attention to general education despite the fact that local and international accreditation bodies (i.e. AACSB) require general education to be part of the accounting degree. This paper aims at finding out how educators and practitioners differ in terms of their preference ratings of general education knowledge in accounting curriculum. A survey was conducted and discriminant analysis was applied to the collected data. The results suggest that, the two groups differ in their preference in general …
Beliefs And Attitudes Associated With Erp Adoption Behaviours: Grounded Theory From The It Managers And End-Users Perspective, S Arunthari, Helen M. Hasan
Beliefs And Attitudes Associated With Erp Adoption Behaviours: Grounded Theory From The It Managers And End-Users Perspective, S Arunthari, Helen M. Hasan
Faculty of Commerce - Papers (Archive)
No abstract provided.