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July 1992, Inland Empire Business Journal
July 1992, Inland Empire Business Journal
Inland Empire Business Journal
Air Force, Lockheed Run into Turbulence over Norton Facilities 3
Moreno Valley Raceway Complex Nears Development
The Real story behind the Salomon Brothers Scandal
Chapman Releases 1992 U.S. and Inland Empire Economic Forecast
Toxic Clean-ups Result in Costly Lawsuits
Japan and the Global Environment
Pollution Prevention: A Solution for Manufactures
MWD Announces Two New Rate Hikes
OC Bank Victim of IE real Estate Investments
Creditors’ Rights in Chapter 13 Bankruptcy Proceedings
ALPS and Footprints for Norton Air Force Base
L.A. Coastal Business Moving Inland
Marketing In Higher Education: A Stage Model Concerning Where It's Been And Where It's Going, Jeanne M Simmons, Gene R. Laczniak
Marketing In Higher Education: A Stage Model Concerning Where It's Been And Where It's Going, Jeanne M Simmons, Gene R. Laczniak
Marketing Faculty Research and Publications
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
March 1992, Inland Empire Business Journal
March 1992, Inland Empire Business Journal
Inland Empire Business Journal
Moreno Valley Study
Adds Jobs 6
Cross white Reflects onCoachella
Health Care Focus
Bush Expands Private
Industry Role
Competing With Godzilla Bank
$557 Billion Pumped Into Real Estate
UCR Economist Proposes Restructuring U.S. Banking System
Your Insurance Questions Answered
Creative Conference
News
Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen
Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen
Theses : Honours
The accounting, law and medical professions in Australia have resisted using advertising as part of a marketing strategy until the late 1980's. Unlike their colleagues in the United States, the majority of professionals in Australia have yet to explore the benefits of utilising advertising to develop and maintain a high quality reputation, as well as informing potential clientele of available services and other necessary information that customers may use to select a professional practitioner. It is the aim of this research to investigate consumer attitudes toward accountants, lawyers, and physicians with respect to professional service advertising in Perth, Western Australia. …