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The Impact Of Help-Self And Help-Others Appeals Upon Participation In Clinical Research Trials, Susan Lewis Casey
The Impact Of Help-Self And Help-Others Appeals Upon Participation In Clinical Research Trials, Susan Lewis Casey
Marketing Theses & Dissertations
The need for participants in medical research trials continues to grow yet the successful recruitment of volunteers remains a challenge. Much of the research regarding patient recruitment activities has been conducted in the social sciences. As such, the specific impact of advertising strategy to help recruit volunteers remains unclear. The proposed research is designed to help to fill this gap in the literature, generating insight for continuing academic research and helping practitioners gain efficiencies in developing new pharmaceuticals.
This research uses an experimental design to assess the impact of two variables upon clinical trial participation. These two variables were selected …