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The Performance Implications Of Planning, Implementation, And Evolution Of Market-Oriented Strategy By Top Management, Jeffrey R. Foreman
The Performance Implications Of Planning, Implementation, And Evolution Of Market-Oriented Strategy By Top Management, Jeffrey R. Foreman
Marketing Dissertations
Participating in the growing research stream involving the market orientation-performance relationship, this investigation explores the impact of firms’ planning, implementation, and evolution of market orientation on financial performance. A longitudinal approach is used to capture the formation and evolution of market orientation. Evidence of market orientation as depicted in top management’s stated strategy is assessed through content analysis of 150 SEC filings (S-1s and 10-Ks) of seventy-five initial public offering (IPO) firms. The sample covers companies that went public in the years 2001-2003, and the study spans a six-year period from 2001-2007. Customer and competitor orientation are independent variables tested …
A Cross-National Comparison Of Corporate Web-Site Communications; An Examination Of The Services Sector, Richard J. Larosa
A Cross-National Comparison Of Corporate Web-Site Communications; An Examination Of The Services Sector, Richard J. Larosa
ETD Archive
Despite the trend toward increased marketing in the electronic medium, there is still a lack of comprehensive research. Especially noteworthy is the lack of research on equivalence of electronic information across both industries and national boundaries. The literature is replete with findings from studies surrounding consumer and B2B goods advertising promoted through print and TV mediums however, this study suggests that previous findings and methods may not be directly transferrable to service advertisers in an electronic medium. The specific design characteristics inherent with the web medium combined with the inherent limitations surrounding cultural indices suggest that new methods and measures …