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Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik
Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik
University of South Florida (USF) M3 Publishing
Today, challenging and intense global competition conditions have led to the transformation of local and small markets into larger and more developed markets. For this reason, firms have had to make different strategic decisions in order to survive and profit. If firms want to challenge the competitors one way is to increase their brand equity. The main purpose of this research is the effect of brand credibility and innovation on customer based brand equity and overall brand equity in the context of three GSM operators in Turkey. The sample for the study is limited to 589 participants. The data was …
The Mediating Effect Of Psychological Empowerment On Inclusive Leadership And Innovative Work Behaviour: A Research In Hotels, Emete Toros, Ahmet Maslakci, Lutfi Surucu
The Mediating Effect Of Psychological Empowerment On Inclusive Leadership And Innovative Work Behaviour: A Research In Hotels, Emete Toros, Ahmet Maslakci, Lutfi Surucu
University of South Florida (USF) M3 Publishing
Managers and academics frequently emphasize the importance of innovation and the innovative business behaviours of employees in organizations for achieving long-term success and a sustainable competitive advantage. In this research, a conceptual model including inclusive leadership, innovative work behaviour and psychological empowerment is proposed to further the understanding of the premises of innovative work behaviour and to expand the literature. The questionnaire that was prepared for the purposes of the research was administered to 5-star hotel staff in the northern part of Cyprus (N = 457). The results were analysed using SPSS and AMOS software. The findings show that inclusive …
Ai As A Boost For Startups Companies: Evidence From Italy, Irene Di Bernardo, Marco Tregua, Greco Fabio, Ruggiero Andrea
Ai As A Boost For Startups Companies: Evidence From Italy, Irene Di Bernardo, Marco Tregua, Greco Fabio, Ruggiero Andrea
University of South Florida (USF) M3 Publishing
Innovative startups are growing everywhere; clearly, digital transformation is imperative for all businesses to compete, or better survive. Institutions prompt companies and businesses to adopt digital transformation tools, providing funds too, especially to startups (MISE, 2019).In particular, this study analyzes Artificial Intelligence, understanding its implications, ties and features in startups. No commonly agreed definitions are given about AI and startups, thus the tie between them should be deepened. One of the most cited definitions considers startup as a temporary organization looking for scalable business models (Blank, 2013). In literature little attention has been paid to the connection between startup and …