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How Can Consumer Preferences Be Leveraged For Targeted Upselling In Cable Tv Services?, Bing Tian Dai
How Can Consumer Preferences Be Leveraged For Targeted Upselling In Cable Tv Services?, Bing Tian Dai
Research Collection School Of Computing and Information Systems
Internet TV has attracted a significant amount of attention from the conventional cable TV service providers, by providing customized TV programs at preferred time slots. The cable TV service providers are seeking to retain their customers by giving them a better experience: by understanding their customers’ preferences and upselling them the right products to cater to their interests. It is not easy to understand customer preferences though, since customers are not able to watch channels to which they have not subscribed. This makes it difficult to predict what they will like to watch, as a result. In this paper, I …