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A New Frontier In Internationalization: Singapore's Gambits In The Middle East, Wilfred Pow Ngee How, Caroline Yeoh Dec 2008

A New Frontier In Internationalization: Singapore's Gambits In The Middle East, Wilfred Pow Ngee How, Caroline Yeoh

Research Collection Lee Kong Chian School Of Business

No abstract provided.


Impact Of Elaboration On Responding To Situational Judgment Test Items, Filip Lievens, Helga Peeters Dec 2008

Impact Of Elaboration On Responding To Situational Judgment Test Items, Filip Lievens, Helga Peeters

Research Collection Lee Kong Chian School Of Business

Although faking has been identified as a potential problem in situational judgment tests (SJTs), no studies have investigated proactive approaches for controlling faking in SJTs. Therefore, this study examined the impact of elaboration on responding to SJT items. Elaboration was operationalized as reason-giving. Two hundred and forty-seven master students were assigned to either an honest or a fake condition, and to a non-elaboration or an elaboration condition. Results showed that elaboration decreased the effect of faking for items with high familiarity. Elaboration on familiar items also decreased the percentage of fakers in the top of the distribution. Next, participants in …


Trust And Satisfaction, Two Stepping Stones For Successful E-Commerce Relationships: A Longitudinal Exploration, Dan J. Kim, Donald L. Ferrin, H. Raghav Rao Dec 2008

Trust And Satisfaction, Two Stepping Stones For Successful E-Commerce Relationships: A Longitudinal Exploration, Dan J. Kim, Donald L. Ferrin, H. Raghav Rao

Research Collection Lee Kong Chian School Of Business

Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. Yet there is little research on trust and satisfaction in e-commerce that takes a longitudinal approach. Drawing on three primary bodies of literature, the theory of reasoned action, the extended valence framework, and expectation-confirmation theory, this study synthesizes a model of consumer trust and satisfaction in the context of e-commerce. The model considers not only how consumers formulate their prepurchase decisions, but also how they form their long-term relationships with the same website vendor by comparing their prepurchase expectations to their actual purchase outcome. The results …


Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava Nov 2008

Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Stock prices are based in large part on corporate financial statements, augmented by analysis by stock analysts. The ultimate goal of any marketing expenditure should be to increase the value of the firm, but the road from marketing expenditure to stock price is usually circuitous. This is because marketing’s path to financial impact is through revenues, and the road to revenues runs through the customer.


Configuring Expert Knowledge: The Consultant As Sector Specialist, Robin Fincham, Timothy Adrian Robert Clark, Karen Handley, Andrew Sturdy Nov 2008

Configuring Expert Knowledge: The Consultant As Sector Specialist, Robin Fincham, Timothy Adrian Robert Clark, Karen Handley, Andrew Sturdy

Research Collection Lee Kong Chian School Of Business

This study defines an aspect of consultant knowledge that provides credibility without claiming unrealistic status for a field like consulting. Our focus is the "sector knowledge" that consultants accumulate which derives from repeated assignments in the industrial sector in which the client organization resides. This has been under-researched partly because of an emphasis oil knowledge as technique and method. But knowledge configured around the sector enables consultants to play the role of the outside expert and draw oil a language and experiences held in common with the client. The paper explores the role of consultants as sector intermediaries through a …


Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve Nov 2008

Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

We study how innovators can optimally design licensing contracts when there is incomplete information on the licensee's valuation of the innovation, and limited control over the licensee's development efforts. A licensing contract typically contains an up-front payment, milestone payments at successful completion of a project phase, and royalties on sales. We use principal-agent models to formulate the licensor's contracting problem, and we find that under adverse selection, the optimal contract structure changes with the licensee's valuation of the innovation. As the licensee's valuation increases, the licensor's optimal level of involvement in the development-directly or through royalties-should decrease. Only a risk-averse …


Untangling The Effects Of Overexploration And Overexploitation On Organizational Performance: The Moderating Role Of Environmental Dynamism, Heli Wang, Jiatao Li Oct 2008

Untangling The Effects Of Overexploration And Overexploitation On Organizational Performance: The Moderating Role Of Environmental Dynamism, Heli Wang, Jiatao Li

Research Collection Lee Kong Chian School Of Business

Because a firm’s optimal knowledge search behavior is determined by unique firm and industry conditions, organizational performance should be contingent on the degree to which a firm’s actual level of knowledge search deviates from the optimal level. It is thus hypothesized that deviation from the optimal search, in the form of either overexploitation or overexploration, is detrimental to organizational performance. Furthermore, the negative effect of search deviation on organizational performance varies with environmental dynamism; that is, overexploitation is expected to become more harmful, whereas overexploration becomes less so with an increase in environmental dynamism. The empirical analyses yield results consistent …


Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze Oct 2008

Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze

Research Collection Lee Kong Chian School Of Business

We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions and generate early predictions of an individual campaign's performance (as measured by open and click propensities). We apply this pretesting methodology to 25 e-mail campaigns and find that the method is able to produce in an hour and fifteen minutes estimates that are more accurate and more reliable than those that the …


Organizational Learning Platform And New Product Development, Wee Liang Tan, So-Jin Yoo Sep 2008

Organizational Learning Platform And New Product Development, Wee Liang Tan, So-Jin Yoo

Research Collection Lee Kong Chian School Of Business

No abstract provided.


Pareto-Optimal Predictor Composite Formation: A Complementary Approach To Alleviating The Selection Quality/Adverse Impact Dilemma, Paul R. Sackett, Wilfried De Corte, Filip Lievens Sep 2008

Pareto-Optimal Predictor Composite Formation: A Complementary Approach To Alleviating The Selection Quality/Adverse Impact Dilemma, Paul R. Sackett, Wilfried De Corte, Filip Lievens

Research Collection Lee Kong Chian School Of Business

In our rejoinder to the comments of Kehoe (this issue) and Potosky, Bobko and Roth (this issue) we emphasize that our proposal on Pareto-optimal predictor composite formation is a complementary and not a competitive alternative for reducing the tension between selection quality and adverse impact. Our work addresses the decisions to be made once one has decided to use a predictor composite. We also further clarify the basic features of Pareto-optimal tradeoffs and Pareto-optimal composites within the context of personnel selection. In particular, we indicate that Pareto-optimal tradeoffs between validity and adverse impact emerge because these goals are different and …


Validity And Adverse Impact Potential Of Predictor Composite Formation, Wilfried De Corte, Filip Lievens, Paul R. Sackett Sep 2008

Validity And Adverse Impact Potential Of Predictor Composite Formation, Wilfried De Corte, Filip Lievens, Paul R. Sackett

Research Collection Lee Kong Chian School Of Business

Previous research on the validity and adverse impact (AI) of predictor composite formation focused on the merits of regression-based or ad hoc composites. We argue for a broader focus. Ad hoc chosen composites are usually not Pareto-optimal, whereas the regression-based composite represents only one element from the total set of Pareto-optimal composites and can, therefore, provide only limited information on the potential for validity and AI reduction of forming predictor composites when both validity and AI are of concern. In that case, other Pareto-optimal composites may provide a better benchmark to decide on the merits of the predictor composite formation. …


An Integrated Decision– Making Approach For Improving European Air Traffic Management, Yael Gruksha-Cockayne, Bert De Reyck, Zeger Degraeve Aug 2008

An Integrated Decision– Making Approach For Improving European Air Traffic Management, Yael Gruksha-Cockayne, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

We develop a multistakeholder, multicriteria decision-making framework for Eurocontrol, the European air traffic management organization, for evaluating and selecting operational improvements to the air traffic management system. The selected set of improvements will form the master plan of the Single European Sky initiative for harmonizing air traffic, in an effort to cope with the forecasted increase in air traffic, while maintaining safety, protecting the environment, and improving predictability and efficiency. The challenge is to select the set of enhancements such that the required performance targets are met and all key stakeholders are committed to the decisions. In this paper, we …


Dynamic Allocation Of Airline Check-In Counters: A Queueing Optimisation Approach, Mahmut Parlar, Sharafali Moosa Aug 2008

Dynamic Allocation Of Airline Check-In Counters: A Queueing Optimisation Approach, Mahmut Parlar, Sharafali Moosa

Research Collection Lee Kong Chian School Of Business

This paper was motivated by an observation in an international airport with regard to allocation of resources for check-in counters. In an exclusive check-in counter system, each flight has a dedicated number of counters that will be open until at least a half-hour before the scheduled departure of that flight. Currently, in many of the airports around the world, the decision to open or close check-in counters is done on an ad hoc basis by human schedulers. In doing so, the schedulers are almost always forced to perform a balancing act in meeting the quality of service stipulated by the …


The Influence Of Past Negotiations On Negotiation Counterpart Preferences, Jochen Reb Aug 2008

The Influence Of Past Negotiations On Negotiation Counterpart Preferences, Jochen Reb

Research Collection Lee Kong Chian School Of Business

Choosing the right counterpart can have a significant impact on negotiation success. Unfortunately, little research has studied such negotiation counterpart decisions. Three studies examined the influence of past negotiations on preferences to negotiate again with a counterpart. Study 1 found that the more favorable a past negotiated agreement the stronger the preference to negotiate with the counterpart in the future. Moreover, this relation was mediated through liking of the counterpart. Study 2 manipulated the difficulty of achieving a favorable agreement in the negotiation and found a significant effect of this situational factor such that subsequent counterpart preferences were less favorable …


Search For Optimal Ceo Compensation: Theory And Empirical Evidence, Melanie Cao, Rong Wang Jul 2008

Search For Optimal Ceo Compensation: Theory And Empirical Evidence, Melanie Cao, Rong Wang

Research Collection Lee Kong Chian School Of Business

We integrate an agency model with dynamic search equilibrium to study three important issues concerning executive compensation. We show that 1) the equilibrium pay-to-performance sensitivity depends positively on a firm’s specific risk, and negatively on its systematic risk, which offers a plausible explanation for the inconclusive empirical relationship between the pay-to-performance sensitivity and a firm’s total risk; 2) a growing economy simultaneously induces the growth in executive compensation and firm size; 3) the faster growth of executive compensation relative to the growth of firm size in the past decade is mostly due to the increase in firms’ specific risks.


Earnings Asymmetric Timeliness And Shareholder Distributions, Richard M. Frankel, Yan Sun, Rong Wang Jul 2008

Earnings Asymmetric Timeliness And Shareholder Distributions, Richard M. Frankel, Yan Sun, Rong Wang

Research Collection Lee Kong Chian School Of Business

We study whether more asymmetrically timely earnings constrain payouts to shareholders in the presence of bad news. Our goal is to provide evidence on the ex post contracting benefits of accounting conservatism. We distinguish between cash flow asymmetric timeliness and accrual asymmetric timeliness to examine how each relates to asymmetric sensitivity of shareholder payouts. We find that only the asymmetric timeliness of cash flows is significantly related to the asymmetric sensitivity of shareholder payouts. Other measures of conservatism (earnings skewness and accumulated nonoperating accruals) are also not significantly related to the sensitivity of shareholder payouts given bad news. These results …


The New Securocracy And The "Police Concept" Of Public Sector Worker Identity, Cliff Oswick, Stephen Matthias Harney, Gerard Hanlon Jul 2008

The New Securocracy And The "Police Concept" Of Public Sector Worker Identity, Cliff Oswick, Stephen Matthias Harney, Gerard Hanlon

Research Collection Lee Kong Chian School Of Business

In recent years we have seen the emergence of a "new securocracy," a generalization of responsibility for fighting terror within the public sector. Here we consider the nature and extent of this securocratic shift. In particular, the identity implications for the public sector worker are explored and we contend that there is an inherent tension between "serving" and "policing" the public in many public sector jobs. We also discuss the way in which a securocratic identity is simultaneously embraced and resisted. Finally, we present some tentative insights into an alternative way of thinking about identity work, which offers a means …


Senior Team Attributes And Organizational Ambidexterity: The Moderating Role Of Transformational Leadership, Justin J. P. Jansen, Gerard George, Frans A. J. Van Den Bosch, Henk W. Volberda Jul 2008

Senior Team Attributes And Organizational Ambidexterity: The Moderating Role Of Transformational Leadership, Justin J. P. Jansen, Gerard George, Frans A. J. Van Den Bosch, Henk W. Volberda

Research Collection Lee Kong Chian School Of Business

Organizations capable of pursuing exploration and exploitation simultaneously have been suggested to obtain superior performance. Combining both types of activities and achieving organizational ambidexterity, however, leads to the presence of multiple and often conflicting goals, and poses considerable challenges to senior teams in ambidextrous organizations. This study explores the role of senior team attributes and leadership behaviour in reconciling conflicting interests among senior team members and achieving organizational ambidexterity. Findings indicate that a senior team shared vision and contingency rewards are associated with a firm's ability to combine high levels of exploratory and exploitative innovations. In addition, our study shows …


Examining Differential Item Functioning Of The Rosenberg Self-Esteem Scale Across Eight Countries (In Press), Lisa E. Baranik, Adam W. Meade, Chad E. Lakey, Charles E. Lance, Changya Hu, Wei Hua, Alex Michalos Jul 2008

Examining Differential Item Functioning Of The Rosenberg Self-Esteem Scale Across Eight Countries (In Press), Lisa E. Baranik, Adam W. Meade, Chad E. Lakey, Charles E. Lance, Changya Hu, Wei Hua, Alex Michalos

Research Collection Lee Kong Chian School Of Business

We examined the differential item functioning (DIF) of Rosenberg's (1965) Self-Esteem Scale (RSES) and compared scores from U.S. participants with those from 7 other countries: Canada, Germany, New Zealand, Kenya, South Africa, Singapore, and Taiwan. Results indicate that DIF was present in all comparisons. Moreover, controlling for latent self-esteem, participants from individualistic countries had an easier time reporting high self-esteem on self-competence-related items, whereas participants from communal countries had an easier time reporting high self-esteem on self-liking items (Tafarodi & Milne, 2002). After adjusting for DIF, we found larger mean self-esteem differences between the countries than observed scores initially indicated. …


Behavioral Explanations Of Trading Volume And Short-Horizon Price Patterns: An Investigation Of Seven Asia-Pacific Markets, David K. Ding, Thomas H. Mclnish, Udomsak Wongchoti Jun 2008

Behavioral Explanations Of Trading Volume And Short-Horizon Price Patterns: An Investigation Of Seven Asia-Pacific Markets, David K. Ding, Thomas H. Mclnish, Udomsak Wongchoti

Research Collection Lee Kong Chian School Of Business

We investigate whether behavioral postulations offer any implicit explanation of the country-varying relation between trading volume and price pattern among short-horizon winners/losers in seven Pacific-Basin markets during the period 1990 to 2000. Our findings lend credence to the Lee and Swaminathan [Lee, C. and Swaminathan, B., 2000. Price momentum and trading volume, Journal of Finance 55, 2017-2069.] Momentum Life Cycle explanation that high (low) volume winners (losers) are more likely to experience price reversals, whereas high (low) volume losers (winners), price momentum, in the subsequent period. This observation is especially pronounced in Hong Kong. Other models such as those based …


From The Head And The Heart: Locating Cognition- And Affect-Based Trust In Managers' Professional Networks, Roy Y. J. Chua, Paul Ingram, Michael W. Morris Jun 2008

From The Head And The Heart: Locating Cognition- And Affect-Based Trust In Managers' Professional Networks, Roy Y. J. Chua, Paul Ingram, Michael W. Morris

Research Collection Lee Kong Chian School Of Business

This article investigates the configuration of cognition- and affect-based trust in managers' professional networks, examining how these two types of trust are associated with relational content and structure. Results indicate that cognition-based trust is positively associated with economic resource, task advice, and career guidance ties, whereas affect-based trust is positively associated with friendship and career guidance ties but negatively associated with economic resource ties. The extent of embeddedness in a network through positive ties increases affect-based trust, whereas that through negative ties decreases cognition-based trust. These findings illuminate how trust arises in networks and inform network research that invokes trust …


International Perspectives On The Legal Environment For Selection, Brett Myors, Filip Lievens, Steven F. Cronshow, E Schollaert, G Van Hoye, A Mladinic, V Rodriguez, H Aguinis, Dd Steiner, F Rolland, H Schuler, A Frintrup, I Nikolaou, M Tomprou, S Subramony, Sb Raj, S Tzafrir, P Bamberger, M Bertolino, M Mariani Jun 2008

International Perspectives On The Legal Environment For Selection, Brett Myors, Filip Lievens, Steven F. Cronshow, E Schollaert, G Van Hoye, A Mladinic, V Rodriguez, H Aguinis, Dd Steiner, F Rolland, H Schuler, A Frintrup, I Nikolaou, M Tomprou, S Subramony, Sb Raj, S Tzafrir, P Bamberger, M Bertolino, M Mariani

Research Collection Lee Kong Chian School Of Business

Perspectives from 22 countries on aspects of the legal environment for selection are presented in this article. Issues addressed include (a) whether there are racial/ethnic/religious subgroups viewed as "disadvantaged,'' (b) whether research documents mean differences between groups on individual difference measures relevant to job performance, (c) whether there are laws prohibiting discrimination against specific groups, (d) the evidence required to make and refute a claim of discrimination, (e) the consequences of violation of the laws, (f) whether particular selection methods are limited or banned, (g) whether preferential treatment of members of disadvantaged groups is permitted, and (h) whether the practice …


Broadening International Perspectives On The Legal Environment For Personnel Selection, Brett Myors, Filip Lievens, Greet Van Hoye, Steven F Cronshaw, Antonio Mladinic, Viviana Rodriguez, Herman Aguinis, Dirk D Steiner, Florence Rolland, Heinz Schuler, Andreas Frintrup, Ioannis Nikolaou, Maria Tomprou, S Subramony, Shabu B Raj, Shay Tzafrir, Peter Bamberger, Marilena Bertolino, Marco Mariani, Franco Fraccaroli Jun 2008

Broadening International Perspectives On The Legal Environment For Personnel Selection, Brett Myors, Filip Lievens, Greet Van Hoye, Steven F Cronshaw, Antonio Mladinic, Viviana Rodriguez, Herman Aguinis, Dirk D Steiner, Florence Rolland, Heinz Schuler, Andreas Frintrup, Ioannis Nikolaou, Maria Tomprou, S Subramony, Shabu B Raj, Shay Tzafrir, Peter Bamberger, Marilena Bertolino, Marco Mariani, Franco Fraccaroli

Research Collection Lee Kong Chian School Of Business

Perspectives from 22 countries on aspects of the legal environment for selection are presented. Issues addressed include a) whether there are racial/ethnic/religious subgroups viewed as “disadvantaged minority”, b) whether research documents mean differences between groups on individual difference measures relevant to job performance, whether there are laws prohibiting discrimination against specific groups, d) what is required to make and refute a claim of discrimination, e) what are the consequences of violation of the laws, f) whether particular selection methods are limited or banned, g) whether preferential treatment of members of minority groups is permitted, and h) whether the practice of …


Managing Project Portfolios, Martin Lockett, Bert De Reyck, Andrew Sloper Apr 2008

Managing Project Portfolios, Martin Lockett, Bert De Reyck, Andrew Sloper

Research Collection Lee Kong Chian School Of Business

Portfolios are part of the bedrock of any financial services company. Yet, other industries are now starting to use a similar approach -not with stocks and bonds, but with business projects. Martin Lockett, Bert De Reyck and Andrew Sloper think it's a great idea, but only if it's done right.


A Cross-Nations, Cross-Cultures, And Cross-Conditions Analysis On The Equivalence Of The Balanced Inventory Of Desirable Responding (Bidr), Andrew Li, Jochen Reb Mar 2008

A Cross-Nations, Cross-Cultures, And Cross-Conditions Analysis On The Equivalence Of The Balanced Inventory Of Desirable Responding (Bidr), Andrew Li, Jochen Reb

Research Collection Lee Kong Chian School Of Business

This article examines measurement equivalence of the Balanced Inventory of Desirable Responding (BIDR) across two nations (the United States and Singapore), two cultural values (horizontal individualism and horizontal collectivism) and two motivational conditions (standard and faking). One sample of undergraduate students from each country (N Singapore = 158, N United States = 166) participated in this study, and a within-subject experimental design is used. Specifically, at Time 1, participants were simply asked to respond to the BIDR and the INDCOL (standard condition). At Time 2, the participants were instructed to engage in social desirability (faking condition). Multigroup confirmatory factor analyses …


The Relative Importance Of Task, Citizenship And Counterproductive Performance To Job Performance Ratings: Do Rater Source And Team-Based Culture Matter?, Filip Lievens, James M. Conway, Wilfried De Corte Mar 2008

The Relative Importance Of Task, Citizenship And Counterproductive Performance To Job Performance Ratings: Do Rater Source And Team-Based Culture Matter?, Filip Lievens, James M. Conway, Wilfried De Corte

Research Collection Lee Kong Chian School Of Business

This study contributes to our understanding of which factors predict raters' policies for combining performance components into an overall job performance rating. We used a work-roles framework to examine the effects of rater source and team-based culture. The sample consisted of 612 individuals in three job categories (3 17 nurses, 168 personnel recruiters and 127 sales representatives). Respondents rated employee performance profiles that were described on task, citizenship and counterproductive performance. Raters' weights differed by (a) organizational culture (low- vs. high-team-based); (b) rating source (supervisor vs. peer) and (c) job. In a team-based culture, more weight was given to citizenship …


Investment Patterns In Singapore's Central Provident Fund System, Benedict S. K. Koh, Olivia S. Mitchell, Toto Tanuwidjaja, Joelle Fong Mar 2008

Investment Patterns In Singapore's Central Provident Fund System, Benedict S. K. Koh, Olivia S. Mitchell, Toto Tanuwidjaja, Joelle Fong

Research Collection Lee Kong Chian School Of Business

Rising elderly life expectancies imply the need to accumulate sufficient savings for retirement. This paper investigates the role of recent changes in the investment menu of the Singaporean Central Provident Fund (CPF) system. Our research explores the investment patterns of CPF participants and articulates their implications for policymakers. We find that most investors use their money for housing purchase and default the remainder to the CPF investment pool. The bulk of non-housing saving sits in bank accounts paying a low return. A fraction of workers does elect outside investment products, with high-income earners and males taking more risk than low-income …


What Does Exercise-Based Assessment Really Mean?, Filip Lievens Mar 2008

What Does Exercise-Based Assessment Really Mean?, Filip Lievens

Research Collection Lee Kong Chian School Of Business

My commentary addresses Lance’s (2008) recommendation to reorient assessment center (AC) practice away from dimensions toward exercise-based assessment. As exercise-based assessment is dealt with only in general terms in Lance’s article, I aim to delineate what exercise-based assessment really means. Two points are made. First, I arguethattakingdimensionsawayfromACs does not mean that assessee behavior is no longer determined by latent traits because behavior is inherently trait determined. Second, I elaborate on the practical and research implications of exercise-based assessment because these implications are underdeveloped in Lance.


Do Poison Pills Increase Firm Risk?, Thomas Turk, Jeremy C. Goh, Candace Ybarra Mar 2008

Do Poison Pills Increase Firm Risk?, Thomas Turk, Jeremy C. Goh, Candace Ybarra

Research Collection Lee Kong Chian School Of Business

Management scholars have argued that an active takeover market discourages risk-taking by managers and that takeover defenses serve to counter the risk-reducing pressures of an active takeover market. This study employs the Black and Scholes Option Pricing Model to determine whether or not adoption of poison pill securities increases investor perceptions of firm risk. The results provide evidence that the Option-Implied Standard Deviations of common stock returns increase significantly on the poison pill adoption date, on average. Furthermore, the implied standard deviations remained significantly above pre-adoption levels for several days after the poison pill adoption, suggesting that the perceived increase …


Certified Value Sellers, James Anderson, Nirmalya Kumar, James A. Narus Mar 2008

Certified Value Sellers, James Anderson, Nirmalya Kumar, James A. Narus

Research Collection Lee Kong Chian School Of Business

Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. The authors propose a better way.