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Business

Pratyush Bharati

Selected Works

Innovation

Publication Year

Articles 1 - 2 of 2

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Assimilation Of Big Data Innovation: Investigating The Roles Of It, Social Media, And Relational Capital, Pratyush Bharati, Abhijit Chaudhury Dec 2018

Assimilation Of Big Data Innovation: Investigating The Roles Of It, Social Media, And Relational Capital, Pratyush Bharati, Abhijit Chaudhury

Pratyush Bharati

In a knowledge-based economy with increasing competition, firms are under pressure to enhance their innovation capability. Social capital theory advances the idea that social capital promotes firm-level innovation. However, little is known about the process by which social capital of a firm translates into innovation outcomes such as implementation of big data initiatives. Little research has been done on what role information technology plays, if any, in this translation process. In this paper, we investigate how relational capital, a form of social capital, in the presence of social media and IT platforms, impacts innovation in the form of assimilation of …

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Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury Mar 2014

Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury

Pratyush Bharati

Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …

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