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Innovative Strategies To Grow Sales Of Women-Owned Smes In Emerging Countries, Adeola O. Ogunyemi, Gene E. Fusch
Innovative Strategies To Grow Sales Of Women-Owned Smes In Emerging Countries, Adeola O. Ogunyemi, Gene E. Fusch
Journal of Sustainable Social Change
This paper is a discussion of a 2020 multiple case study research involving five female owners of retail small and medium enterprise (SME) companies in Lagos State, Nigeria. Multiple data collection methods employed included semistructured interviews, direct observations, review of company documents, and keeping a reflective journal. We established reliability, validity, and data saturation through triangulation. One major finding was that by deploying innovative ideas, business owners were able to overcome challenges and grow sales. The implications for positive social change include the potential to provide both existing and emerging women owned SMEs with the strategies to increase patronage to …
Empowering Internal Stakeholders Through The Dissemination Of Useful Information: A Review Of Crisis Management Concepts, Patricia I. Fusch, Janie A. Hall, Gene E. Fusch
Empowering Internal Stakeholders Through The Dissemination Of Useful Information: A Review Of Crisis Management Concepts, Patricia I. Fusch, Janie A. Hall, Gene E. Fusch
Journal of Sustainable Social Change
In this article, we define crisis management as not only a problem, but also an opportunity for leaders to be flexible, creative, and innovative that contributes to social change. In the past, organizational leaders often looked at crisis management as a quick fix or stopgap to business as usual. Empowering internal stakeholders and disseminating useful information that is relevant, valid, timely, and reliable to people within the organization can lead to crisis resolution at the closest point of action and contribute to social change. We look at the primary and secondary stakeholders and stewardship of the employees during the …