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Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana , Lee Rademaker, Kara Grau
Institute for Tourism and Recreation Research Publications
This report looks at the expenditure profiles and the marketing responsiveness of nonresident travelers to Montana, and is based on data collected for the nonresident survey in 2005. The goal of this information is to provide a detailed look at visitor groups including money spent by each group in Montana. In addition to analyzing by visitor group, the report separates visitor groups by the quarter in which they visited Montana, state of residence, purpose of travel, and main Montana attraction. Finally, readers can find information on expenditures by United States travel regions.