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The Impact Of Data Imputation Methodologies On Knowledge Discovery, Marvin Lane Brown Jan 2008

The Impact Of Data Imputation Methodologies On Knowledge Discovery, Marvin Lane Brown

ETD Archive

The purpose of this research is to investigate the impact of Data Imputation Methodologies that are employed when a specific Data Mining algorithm is utilized within a KDD (Knowledge Discovery in Databases) process. This study will employ certain Knowledge Discovery processes that are widely accepted in both the academic and commercial worlds. Several Knowledge Discovery models will be developed utilizing secondary data containing known correct values. Tests will be conducted on the secondary data both before and after storing data instances with known results and then identifying imprecise data values. One of the integral stages in the accomplishment of successful …


A Cross-National Comparison Of Corporate Web-Site Communications; An Examination Of The Services Sector, Richard J. Larosa Jan 2008

A Cross-National Comparison Of Corporate Web-Site Communications; An Examination Of The Services Sector, Richard J. Larosa

ETD Archive

Despite the trend toward increased marketing in the electronic medium, there is still a lack of comprehensive research. Especially noteworthy is the lack of research on equivalence of electronic information across both industries and national boundaries. The literature is replete with findings from studies surrounding consumer and B2B goods advertising promoted through print and TV mediums however, this study suggests that previous findings and methods may not be directly transferrable to service advertisers in an electronic medium. The specific design characteristics inherent with the web medium combined with the inherent limitations surrounding cultural indices suggest that new methods and measures …


Symbiotic Networks In Sme Internationalization; A U.S.- China- Russia Study, Andrei G. Mikhailitchenko Jan 2008

Symbiotic Networks In Sme Internationalization; A U.S.- China- Russia Study, Andrei G. Mikhailitchenko

ETD Archive

The purpose of this research is to extend the literature addressing the relationships between a SME's networking activities and its internationalization. In addition, the research contributes to the field by empirically investigating and putting into a unified framework attitudinal, managerial, cultural, and environmental factors that influence a SME's networking, and internationalization. The value of a networking approach to SME internationalization is conditioned by its ability to explain non-economic motives underlying the decision making process of small business owners/managers. It is especially valuable in cases of small and medium enterprises since SMEs in order to survive in competition with large firms …


An Empirical Examination Of The Factors Affecting The Internationalization Of Professional Service Smes: The Case Of India, Lori Ann Petrill Radulovich Jan 2008

An Empirical Examination Of The Factors Affecting The Internationalization Of Professional Service Smes: The Case Of India, Lori Ann Petrill Radulovich

ETD Archive

This dissertation examines the factors contributing to the internationalization and performance of professional service small and medium-sized enterprises (SMEs) in emerging markets. Specifically, this research documents the relationships among a professional service SME's entrepreneurial orientation, human capital, the degree of internationalization, service innovation, and financial performance. Entrepreneurship literature has recently been extended to the international environment, confirming a positive influence on firm internationalization. Research which examines human capital is limited, yet has potential to contribute to service research. Separately, innovation has been examined from several research disciplines, yet has not been integrated in a model with an entrepreneurial orientation, firm …