Digital Commons Network^™

Innovation Lock-In: Unlocking Research And Development Path Dependency In The Australian Wine Industry, D. K. Aylward

David K. Aylward

Innovation within the Australian wine industry is at a crossroads. More specifically, under the influence of fundamental paradigm shifts, the objectives, extension and uptake of R&D within the industry’s current innovation framework are being subjected to rather schizophrenic forces. At one level, industry organizations are directing the R&D agenda from within a national, ‘Brand Australia’ context. At another level, the firms that are being serviced by these organizations are demanding region-specific R&D extension in response to global pressure for differentiation and products at higher price-points. This paper will explore these contradictory forces and the degree to which they signal an …