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David K. Aylward

2008

Domain inertia

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Fault Lines: Emerging Domains Of Inertia Within The Australian Wine Industry, D. K. Aylward May 2008

Fault Lines: Emerging Domains Of Inertia Within The Australian Wine Industry, D. K. Aylward

David K. Aylward

It is common knowledge that the Australian wine industry has enjoyed remarkable success over the past three decades in terms of production and export growth, innovation and reputation for consistent quality. The centralization of resources and infrastructure, as well as the nationally-oriented funding and R&D agendas are usually cited as providing the foundation for this success. Yet in more recent years it is this same nationally-focused centralization that is increasingly at odds with a rapidly changing international wine landscape and therefore, the organizational and innovation requirements of the firms that must respond to these changes. This paper explores these issues …