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Information Technology Usage Among Afghan Women Business Leaders, Karen A. Putnam
Information Technology Usage Among Afghan Women Business Leaders, Karen A. Putnam
Communications of the IIMA
Prior to 2001, under the Taliban-ruled government, Afghanistan Information Technology (IT) usage was restricted to a few select individuals. Women were not allowed to attend schools or enter public areas without a related male escort and were expected to stay in the family home (Roshan, 2013). However, since 2001, the Afghan IT infrastructure allowed women to join the business sector to become educated in commerce, and they marketed products, goods, or services. Simple IT tools such as mobile phones have offered affordable business options for women, such as payment transactions over the phone or social media accounts. Afghan women leaders …
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Communications of the IIMA
The market for personal computers, particularly in the household segment, is burgeoning on account of the liberalization, privatization and globalization measures initiated by Government of India. Consequently competition to win over the PC market has intensified. This scenario has enhanced the need for understanding the adoption behavior of the personal computer which would enable marketers to arrive at strategies corresponding to the target markets socio, economic, political, cultural and competitive setting at the macro level and adopter-centered approach at the micro level. This study is based on the collection of primary data from 335 adopters of personal computers and 165 …