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Artificial Intelligence In Retailing, Ibrahim Kircova, Munise Hayrun Saglam, Sirin Gizem Kose
Artificial Intelligence In Retailing, Ibrahim Kircova, Munise Hayrun Saglam, Sirin Gizem Kose
University of South Florida (USF) M3 Publishing
Advances in Artificial Intelligence and Machine Learning technologies have brought a completely new level of data processing that provides deeper business insights. Purchasing advice, dynamic pricing, personal content and advice have become widely used in the retail industry thanks to artificial intelligence. Almost real-time results can be achieved by expanding the scope of data obtained from existing customers and algorithms that mimic human-like behavior. In addition, interactions with machines are more widely accepted than before, allowing consumers to accept innovations faster and thus increase brand loyalty. On the other hand, the success of artificial intelligence, which will change the future …
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
USF Tampa Graduate Theses and Dissertations
With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …
Essays On Cloud Computing Analytics, Vivek Kumar Singh
Essays On Cloud Computing Analytics, Vivek Kumar Singh
USF Tampa Graduate Theses and Dissertations
This dissertation research focuses on two key aspects of cloud computing research – pricing and security using data-driven techniques such as deep learning and econometrics. The first dissertation essay (Chapter 1) examines the adoption of spot market in cloud computing and builds IT investment estimation models for organizations adopting cloud spot market. The second dissertation essay (Chapter 2 and 3) studies proactive threat detection and prediction in cloud computing. The final dissertation essay (Chapter 4) develops a secured cloud files system which protects organizations using cloud computing in accidental data leaks.