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- Adventure travel; Athletes – Travel; Risk perception; Risk-taking (Psychology); Tourism (1)
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Road To The Green Seal, Milos Cerovic
Road To The Green Seal, Milos Cerovic
UNLV Theses, Dissertations, Professional Papers, and Capstones
Green Seal is one of the most recognized non profit organizations that work closely with companies from all over the country to provide certification of environmentally friendly products used by employees. There are many reasons for product certification process. The most obvious one is to preserve the environment and energy efficiency. Another important reason is to reduce the cost and increase the profit by using products with higher durability and less expensive packaging. Of equal importance is participation in green initiatives which allows hotels and other organizations to capture additional businesses, media exposure etc. InterContinental Chicago is the largest and …
Managing Cultural Diversity In Hospitality Industry, Yi Gong
Managing Cultural Diversity In Hospitality Industry, Yi Gong
UNLV Theses, Dissertations, Professional Papers, and Capstones
Cultural diversity has become a major issue in the hospitality industry of the United States. This paper focuses on analyzing the change faces and current status of the cultural diversity in the hospitality workplaces, discussing the opportunities, benefits and challenges from the culturally diverse workforce, and providing practical recommendations that might help human resource managers to successfully dear with cultural diversity issues. Based on the analysis of cultural diversity, this paper creates a cultural diversity training module for a graduate human resource course or a hospitality company training program that aims at facilitating trainees to increase cultural diversity awareness and …
Camping: A Positive Developmental Context For Youth With Disabilities/Serious Illness, Christopher T. Troxell
Camping: A Positive Developmental Context For Youth With Disabilities/Serious Illness, Christopher T. Troxell
UNLV Theses, Dissertations, Professional Papers, and Capstones
The paper will examine how elements of youth development can enhance the camp experience, so that new camps for youth with disabilities and/or serious illness, such as Flying Horse Farms, can start with a solid knowledge base of what works and why it works. Also, even though the paper is geared toward these specific types of camps, part of its recommendation could be modified to fit the purpose of any camp.
Taxonomy Of Knowedge Management Research In Hospitality And Tourism, Henner Nehles
Taxonomy Of Knowedge Management Research In Hospitality And Tourism, Henner Nehles
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hospitality industry is operating in an ever increasing knowledge-based economy, where hotels have to increase customer satisfaction and retention levels, lower employees turnover rates and operating expenses, maximize profits and strive to gain a sustainable competitive advantage. “Knowledge management caters to the critical issues of organizational adaptation, survival, and competence in the face of increasingly discontinuous environmental change. Essentially, it embodies organizational processes that seek synergistic combinations of data and information processing capacity of information technologies, and the creative and innovative capacity of human beings” (Civi, 2000, p.166). Knowledge Management (KM) is not a new concept. It has its …
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.
The Relationship Between High Risk Athletes Risk Perception Of Adventurous Activities, Their Travel Destinations And Their Vacation Travel Patterns, Tanir Magen
UNLV Theses, Dissertations, Professional Papers, and Capstones
Adventure tourism is a growing market segment in the US; the decision to participate in adventurous activities and the selection of risky destinations while on vacation involves ones risk perception about the physical risks that can lead to fatal results from these activities. Existing literature suggest that risk perception is a determinate in choosing a leisure activity and destination while on vacation and that level of tolerance to uncertainty can determine travel behavior (Floyd & Gibson, 2004; Fuchs & Reichel, 2006; Hofstede, 2001; Iso- Ahola, 1980, 1982; Money & Crotts, 2003; Reisinger & Mavondo, 2005). People who have high tolerance …
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …
Proposing Additional Questions To Understand A Destination’S Image And Its Relationship With A Business Travelers’ Socio-Economic And Demographic Profile: Specifically, The Case Of Las Vegas, Yohan Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended …
An Overview Of Change Management In The Hospitality Industry, Jennifer Lee
An Overview Of Change Management In The Hospitality Industry, Jennifer Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
An organization operates based on shifting circumstances, both internal and external. Such a dynamic environment demands adaptability within the organization and consequently, capabilities to absorb inevitable change. Such focus requires the commitment of an organization’s staff. In the hospitality industry, this is especially so, considering the labor-intensive operations that respond to the volatile sales and the seasonality of a perishable good. This paper considers critical issues in change management that are relevant to the hospitality industry. Research studies in change management over the last several years will be identified and analyzed. In addition, case studies which support common findings will …
Beverage Operations Pricing Strategies, Jeffrey M. Yedlin
Beverage Operations Pricing Strategies, Jeffrey M. Yedlin
UNLV Theses, Dissertations, Professional Papers, and Capstones
A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean
UNLV Theses, Dissertations, Professional Papers, and Capstones
The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …
City Of Las Vegas Human Resources Promotional Selection Process Program Evaluation, Rik Holman, Cecil Johnson, April Thomas, Steve Weber
City Of Las Vegas Human Resources Promotional Selection Process Program Evaluation, Rik Holman, Cecil Johnson, April Thomas, Steve Weber
UNLV Theses, Dissertations, Professional Papers, and Capstones
The City of Las Vegas Human Resources Department requested the evaluation team examine the perception of fairness in the promotional selection process as demonstrated by the results of the 2007 Diversity and Inclusion Survey and related complaints from some of the employees. Based on discussions with the Human Resources department and subsequent interviews with other stakeholders, the main focus of the evaluation team covered the strengths and weaknesses of the promotional process and determining the reasons for the perceived preferential treatment in the promotional process as expressed by city employees who responded to the 2007 Diversity and Inclusion Survey. While …
Development Of A Student Ambassador Program, Heather James
Development Of A Student Ambassador Program, Heather James
UNLV Theses, Dissertations, Professional Papers, and Capstones
The need for colleges to explore alternative methods of increasing enrollment provides new opportunities and challenges in the quest to attract students. These challenges and opportunities can be addressed with the development of a Student Ambassador Program. This work presents the creation of an ambassador program consisting of current and former students who reach out to local high schools, career seminars, and industry related venues in order to both increase awareness of the program while also answering questions and being a point of contact for potential students. The implementation of the program involves a targeted recruitment strategy, coupled with training …
Ecotourism Sustainability, Lori W. Hedrick
Ecotourism Sustainability, Lori W. Hedrick
UNLV Theses, Dissertations, Professional Papers, and Capstones
Ecotourism is defined by the Ecotourism Society as “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The effect of this type of tourism poses both negative and positive impacts on the tourist and society. The importance of true ecotourism is to conserve and improve the environment, but the sustainability of this type of tourism can face ecological and economic challenges.
Creating, Sustaining, And Growing The Learning Culture Of A New Luxury Hotel, Andres F. Vargas
Creating, Sustaining, And Growing The Learning Culture Of A New Luxury Hotel, Andres F. Vargas
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper uses exploratory, qualitative research to study the development of an organizational learning culture at a new luxury hotel. In the service industry, human resources represent the most valuable asset in the organization. Simply put, employees embody the brand as they interact with guests at every touch point. Internal and external guests evolving expectations, global competition and product commoditization, have forced lodging companies to look for ways in which to remain competitive and appealing to all stakeholders. A new property that joins a renowned hospitality management company, faces the challenge to deliver service that is up to its existing …
Greening In The United States Hotel Sector: An Exploratory Examination, Adam Kaplan
Greening In The United States Hotel Sector: An Exploratory Examination, Adam Kaplan
UNLV Theses, Dissertations, Professional Papers, and Capstones
The aim of this paper is to explore the concept of greening in the U.S. hotel sector. Much of the existing research on the topic of greening is relegated to the European and Asian hotel sectors. Within the literature review, the paper will examine what industry leaders and scholars have reported about the progress of greening in the global sector. Given the scant research domestically, the paper will attempt to generalize some of the findings to the situation in the U.S. hotel sector. The paper’s methodology section will build on European research on greening and develop a blueprint for U.S. …
Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon
Higher Education Event – A Case Study And Special Event Approach, Matthew J. Muldoon
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the present paper is to gain a better understanding of hospitality management literature in order to improve higher education event management strategies. The resulting professional paper intends to bring forward relevant literature and practical trends in event management. In addition, the paper intends to take a useful approach in examining the role of university conference and event standards in coordinating successful university development events. Moreover, this review expects to identify trends in higher education event programs as they relate to the hospitality industry. Events are important development initiatives and when properly planed can become a true cultivation …
Boulder City, Nevada Revenue Generating Analysis, Mayra A. Castro, Dolores P. Leyva, Arnetta M. Meagher, Wade Zimmerman
Boulder City, Nevada Revenue Generating Analysis, Mayra A. Castro, Dolores P. Leyva, Arnetta M. Meagher, Wade Zimmerman
UNLV Theses, Dissertations, Professional Papers, and Capstones
Boulder City (City) is unique in the State of Nevada as being a non-gaming city, maintaining a controlled growth ordinance, and steadfastly holding to its “small town” values and character. The City has been facing budgetary challenges as future expenditures are anticipated to continually exceed revenues if current services levels are maintained. Indeed, fiscal reviews indicate the City has been transferring contingency monies between funds to cover overages for the past several fiscal years. This “robbing Peter to pay Paul” methodology may offer a temporary solution to the shortage but may be detrimental as a long term solution.
Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel
Incentive Program For The Cherokee Nation Enterprise Floor Staff, Justin Teel
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many promotions at Cherokee Casino Resort are mass marketed and are not designed for a specific guest. Often guest are unaware of the promotions that are taking place while they are visiting the resort. The Floor staff is not making the effort to promote products that Cherokee Casino Resort invests in. Floor staff can increase the amount of participants with their day-to-day contact with the guest. The purpose of this paper is to create an outline, structure, and implementation timeline for an incentive program that can be effect in motivating the staff as well as increase revenue for the casino. …
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse
Developing A Software For Pharmaceutical Promotional Meeting Planning, Michele S. Brouse
UNLV Theses, Dissertations, Professional Papers, and Capstones
“How wrong I was!” This admission from John H. Young (Young, 2006, p. 340) relates to his first exposure to pharmaceutical marketing more than 20 years ago. Young states he had been “sent to represent the medical group at a planning meeting of the launch of a new non-steroidal.” He felt competent he could hold his own at the meeting. At the planning meeting, however, as competition, inventories, market segments, inventories, formulation issues, opinion leader development, and public relations campaigns highlighted discussions, Young learned he would out of his depth. He needed to, Young determined, learn about marketing and production …
Service Dimensions Of Service Quality Impacting Customer Satisfaction Of Fine Dining Restaurants In Singapore, Ko King Lily Harr
Service Dimensions Of Service Quality Impacting Customer Satisfaction Of Fine Dining Restaurants In Singapore, Ko King Lily Harr
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper is an exploratory study of customer satisfaction of fine dining restaurants in Singapore. Since there is a causal relationship between customer satisfaction and service quality and services literature and studies have shown that service quality is an antecedent of customer satisfaction, this paper seeks to find out the service dimensions of service quality, which lead to higher levels of customer satisfaction. This study suggested that the service dimensions of assurance, empathy and tangibles are the most important to customers’ evaluation of service quality, and thus, may have a positive influence customer satisfaction. The service aspects of each of …