Digital Commons Network^™

Marketing Strategies To Encourage Rural Residents Of High-Obesity Counties To Buy Fruits And Vegetables In Grocery Stores, Emily Liu, Tammy Stephenson, Jessica Houlihan, Alison Gustafson

Dietetics and Human Nutrition Faculty Publications

Introduction

Obesity rates in Appalachia are among the highest in the United States, and knowledge of upstream approaches to decrease prevalence among this vulnerable population is limited. The primary aim of this study was to examine the association between healthy, diet-based, social marketing interventions in grocery stores and frequency of fruit and vegetable intake.

Methods

A social marketing campaign was conducted among 17 grocery stores (N = 240 participant surveys) over 4 months in 5 rural Kentucky counties. Interventions included providing food samples, recipe cards, and promotional discounts on fruits and vegetables and moving high-calorie foods to side aisles.

Results …

Assessing Tourists’ Preferences For Recreational Trips In National And Natural Parks As A Premise For Long-Term Sustainable Management Plans, Diana E. Dumitras, Iulia C. Muresan, Ionel M. Jitea, Valentin C. Mihai, Simona E. Balazs, Tiberiu Iancu

Agricultural Economics Faculty Publications

Sustainable tourism management plans rely on relevant and consistent information about factors that can influence the decision to visit a protected area. This paper uses the choice experiment method to investigate tourists’ preferences with regard to recreational trip characteristics in national and natural parks in Romania. An on-site survey questionnaire was administered to visitors. The multinomial logit model was employed to investigate the preference orderings of the identified groups of recreational users. Overall, results indicate that tourists gain benefits after visiting the parks. Main preference differences were found for information sources and location of campsites. Visitors who stated that the …

A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015-2016, Emily M. Dewitt, Margaret Louise Mcgladrey, Emily Liu, Nicole Rachael Peritore, Kelly H. Webber, Brooke F. Butterworth, Ann Vail, Alison A. Gustafson

Dietetics and Human Nutrition Faculty Publications

Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an …

Maximizing Operating Room Performance Using Portfolio Selection, Vivek Reddy Gunna, Amin Abedini, Wei Li

Mechanical Engineering Faculty Publications

The operating room (OR) is responsible for most hospital admissions and is one of the most cost and work intensive areas in the hospital. From recent trends, we observe an ironic parallel increase among expenditure and waiting time. Therefore, improving OR scheduling has become obligatory, particularly in terms of patient flow and benefit. Most of the hospitals rely on average patient arrivals and processing times in OR planning. But in practice, variations in arrivals and processing times causes high instability in OR performance. Our model of optimization provides OR schedules maximizing patient flow and benefit at a fixed level of …

The Cloud, The Crowd, And The City: How New Data Practices Reconfigure Urban Governance?, Philip Ashton, Rachel Weber, Matthew Zook

Geography Faculty Publications

No abstract provided.

Crowd-Sourcing The Smart City: Using Big Geosocial Media Metrics In Urban Governance, Matthew Zook

Geography Faculty Publications

Using Big Data to better understand urban questions is an exciting field with challenging methodological and theoretical problems. It is also, however, potentially troubling when Big Data (particularly derived from social media) is applied uncritically to urban governance via the ideas and practices of “smart cities”. This essay reviews both the historical depth of central ideas within smart city governance —particular the idea that enough data/information/knowledge can solve society problems—but also the ways that the most recent version differs. Namely, that the motivations and ideological underpinning behind the goal of urban betterment is largely driven by technology advocates and neoliberalism …

Parallel Design Of A Product And Internet Of Things (Iot) Architecture To Minimize The Cost Of Utilizing Big Data (Bd) For Sustainable Value Creation, Ryan Bradley, Ibrahim S. Jawahir, Niko Murrell, Julie Whitney

Institute for Sustainable Manufacturing Faculty Publications

Information has become today's addictive currency; hence, companies are investing billions in the creation of Internet of Things (IoT) frameworks that gamble on finding trends that reveal sustainability and/or efficiency improvements. This approach to “Big Data” can lead to blind, astronomical costs. Therefore, this paper presents a counter approach aimed at minimizing the cost of utilizing “Big Data” for sustainable value creation. The proposed approach leverages domain/expert knowledge of the system in combination with a machine learning algorithm in order to limit the needed infrastructure and cost. A case study of the approach implemented in a consumer electronics company is …

Universal Design For Learning In Teaching Large Lecture Classes, Tereza Dean, Anita Lee-Post, Holly Hapke

Marketing & Supply Chain Faculty Publications

To augment traditional lecture with instructional tools that provide options for content representation, learner engagement, and learning expression, we followed the Universal Design for Learning (UDL) principles to design and implement a learning environment for teaching and learning in large lecture classes. To this end, we incorporated four carefully selected instructional tools (PowerPoint, lecture notes, clickers, and MindTap) in the proposed UDL environment for an introductory marketing class of over 600 students. Self-reported and objective measures were collected to assess the effectiveness of the UDL environment by evaluating its impact on perceived learning, satisfaction with the instructional tools, and actual …

Strategies For Value Creation Through Sustainable Manufacturing, Fazleena Badurdeen, Ibrahim S. Jawahir

Institute for Sustainable Manufacturing Faculty Publications

Making the business case and establishing strategic directions for sustainable manufacturing requires a collaborative effort. Strategic capabilities that can help create sustainable value for all stakeholders must be identified. Technologies and methodologies to provide these capabilities for implementation must then be developed, through public-private partnerships. This paper presents major business imperatives and strategic capabilities necessary to enable value creation through sustainable manufacturing identified based on extensive engagement with business leaders and industry professionals as well as academic experts and government agency representatives. The paper also presents a future vision for sustainable products, processes and systems that can be derived from …

Brokering Trust To Enhance Leadership: A Self-Monitoring Approach To Leadership Emergence, Martin Kilduff, Ajay Mehra, Dennis A. Gioia, Stephen Borgatti

Management Faculty Publications

What kind of person is likely to emerge as an informal leader in the workplace? Experimental research shows that high self-monitors—who tend to adjust their attitudes and behaviors to the demands of different situations—emerge as informal leaders in temporary groups. By contrast, low self-monitors—who tend to be true to themselves in terms of consistency in attitudes and behaviors across different situations—are less likely to emerge as leaders. But this prior research does not address the criticism that the emergence of high self-monitors as leaders represents ephemeral impression management in the context of laboratory experiments. To address this issue, we collected …