Digital Commons Network^™

Revisiting The Miles And Snow Typology: Strategic Path Mediates Business Strategy And Resource Configuration For Innovation, Yasmina Zubaedah, Avanti Fontana, Adi Zakaria Afiff

The South East Asian Journal of Management

This article provides the results of an exploratory study that investigated the effect of Capability Lifecycle Path on attaining effective adaptation through innovation. Based on Miles and Snow (1978), an empirical study was conducted to explore whether performing firms are those that indicate consistency within the strategy, process, structure and Capability Lifecycle Path arrangement. The basic premise of this study is adaptability for sustainability, where firms go through adaptation cycles through Business Model Innovation would perform well when they are able to consistently create value and effectively manage adopted business models, or denoted as Business Model Effectiveness. Using data obtained …