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Developing An On-Campus Creative Economy Clinic To Elevate The Quality Of Existing Community Service Program, Andri Zainal, T. Citra Nisa Farza, Khairunnisa Harahap, Pasca Dwi Putra

ASEAN Journal of Community Engagement

The ongoing community service program has not provided optimal and sustainable outcomes that can improve the creative economy sector as a partner, especially in the era of technological disruption. This study describes the importance of setting up a creative economy clinic at the university, which is based on the needs of upscaling local micro, small, and medium enterprises (MSMEs’) performance. The discussions presented in the paper arise from a qualitative conceptual study using an instrumental case study approach, linking insights from theoretical perspectives and works across disciplines that concern the development of a creative economy clinic. The results of the …