Digital Commons Network^™

New Media, Branding And Global Sports Sponsorship, James Santomier

WCBT Faculty Publications

New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to the sector for the future. Results indicate that a new paradigm is emerging which involves thematically linked, integrated, strategic global marketing initiatives driven by new media applications, which have enhanced the value of sports sponsorship.

Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson

WCBT Faculty Publications

Previous studies using the integrated marketing communications framework have examined the increased effectiveness of combining either multiple media or different tactics when promoting a brand. This study considers integrating advertising and publicity to promote an unknown brand on the Internet. Experiment results indicate that when exposure to advertising combines with exposure to objective news about a new brand, effectiveness increases in terms of both brand attitudes and behavioral intentions. For sequencing exposures for technical brands, the news-then-advertising condition offers more effectiveness than the reverse sequence. When introducing non-technical brands on the Web though, using advertising first is more effective in …

How Academics And Practitioners Can Work Together: A Perspective From An Educator With Private Industry Experience, Stephen Scarpati

WCBT Faculty Publications

The author reflects on how academics and accounting practitioners can work together. He states that encouraging students in the accounting profession is very rewarding. He mentions that advising students on which is the better course of action depends upon their personal preferences, their financial situation, and the state in which they expect to be employed. He adds that despite all the substantive issues facing the profession, future accountants will find being a Certified Public Accountant as rewarding a career as ever.

Assessing Competition Policy Performance Metrics: Concerns About Cross-Country Generalisability, Lesley Denardis, A. E. Rodriguez

Political Science & Global Affairs Faculty Publications

Recent interest in competition policy performance has typically relied on subjective performance metrics that have undergone little direct scrutiny by users. We examine the quality of the popular World Economic Forum's antitrust performance metric and assess whether it is immune from perception-bias. A bias-free metric is required to ensure cross-country consistency in its intended performance assessment.

We note various instances where the WEF's competition policy performance survey was completed but where there existed neither competition legislation nor an associated enforcement agency at the time. This seeming inconsistency is neither amenable to traditional econometric heterogeneity treatment nor instrumentable; importantly, it is …

Awakening The Entrepreneurial Spirit: Exploring The Relationship Between Organizational Factors And Perceptions Of Entrepreneurial Self-Efficacy And Desirability In A Corporate Setting, Deborah V. Brazeal, Mark T. Schenkel, Jay A. Azriel

New England Journal of Entrepreneurship

While efforts at understanding how the entrepreneurial spirit is awakened (e.g., unwrapping the cognitive “black box”) have been productive in the new venture context, it remains largely unexplored in a corporate setting.This study extends previous research by investigating the relationship between organizational antecedents and perceptions of entrepreneurial self-efficacy and desirability of entrepreneurial activity. In a field study of organizations consistent with a corporate entrepreneurial archetype typology, we found that (1) individual work discretion and time availability impacted entrepreneurial self-efficacy, and (2) individual interest in work innovation influenced perceived desirability of innovative behaviors.

Are You An Innovator Or Adaptor? The Impact Of Cognitive Propensity On Venture Expectations And Outcomes, Kevin L. Johnson, Wade M. Danis, Marc J. Dollinger

New England Journal of Entrepreneurship

In this study we confirm the often assumed but largely untested belief that entrepreneurs think and behave differently than others. We examine a group of more than 700 nascent entrepreneurs and 400 nonentrepreneurs. We determine the entrepreneurs’ cognitive style propensity for problem solving (Innovator versus Adaptor); we compare their expectations; and, we examine the outcomes (performance and start-up) of their ventures. We find that nascent entrepreneurs are more likely to be overly optimistic Innovators, most people are Adaptors, and one’s cognitive style can indeed play a role in the initial development and outcome for the venture, but not always as …

After Ten Years: Tracing The 1997 Vatican Statements Regarding Ethics In Advertising In Today's Advertising Textbooks, Anca C. Micu

Presidential Seminar on the Catholic Intellectual Tradition

One responsibility of all educators, especially those in marketing and advertising, is to provide students with a proper perspective regarding professional ethics. In other words, it is to guide future managers in developing an ethical conscience as they perfect their decision-making competence. Today, the 1997 Pontifical Council’s statements on ethics in advertising are the top result of a Google search for “ethics and advertising.” The amount of scriptural reference contained in the statements is considerably less than that found in most Papal social encyclicals (i.e., social writings of the Catholic Church). This approach made the document more accessible to thoughtful …

Utilization Of Problem-Based Learning In An Entrepreneurship Business Planning Course, Joseph R. Bell

New England Journal of Entrepreneurship

This article demonstrates the implementation and efficacy of Problem-Based Learning (PBL) in an undergraduate entrepreneurship business planning course. Throughout the course, ill-structured problems arise that require independent thinking and ongoing problem solving with students taking responsibility for their own learning. The course incorporates the latest classroom technology and how that technology is utilized to deliver self-directed learning. The PBL methodology is then evaluated in light of anonymous student survey results. The objective is to create a framework for future assessment in evaluating PBL in the business planning course.

New England Journal Of Entrepreneurship, Fall 2008

New England Journal of Entrepreneurship

No abstract provided.

New England Journal Of Entrepreneurship, Spring 2008

New England Journal of Entrepreneurship

No abstract provided.

Some Entrepreneurship Pitfalls, Philip Wolitzer

New England Journal of Entrepreneurship

All of us have at some point thought how great it would be to be the boss of our own destiny and build a new business. For some it’s a dream that won’t stop until we try. In the old days, all it would have taken was two months’ rent after we built our leasehold improvements. Oh, how times have changed.

The Influence Of Family Business Size On Management Activities, Styles And Characteristics, Matthew C. Sonfield, Robert N. Lussier

New England Journal of Entrepreneurship

This is an empirical study of family firm size, as measured by the number of employees, and the relationship of a firm’s size to a variety of management activities, styles, and characteristics. A statistical analysis of data drawn from 159 American family businesses indicates significant differences by size with regard to the number of nonfamily members in top management, use of outside advisors, time spent engaged in strategic management, use of sophisticated methods of financial management, proportion of women family members involved in firm management, and level of conflict between family members. Implications are offered for family firm owner-managers, for …

Entrepreneurship As Social Change, Lori W. Snyder

New England Journal of Entrepreneurship

Book review by Lori Wagner Snyder.

Steyaert, Chris and Daniel Hjorth, eds. Entrepreneurship as Social Change. Cheltenham, UK and Northampton, MA: Edward Elgar Publishing, 2006. ISBN 9781847206275

Separated At Birth: An Inquiry On The Conceptual Independence Of The Entrepreneurship And The Leadership Constructs, Richard C. Becherer, Mark Mendenhall, Karen Ford Eickhoff

New England Journal of Entrepreneurship

Entrepreneurship and leadership may flow from the same genealogical source and the appearance of separation of the two constructs may be due to differences in the contexts through which the root phenomenon flows. Entrepreneurship and leadership are figuratively different manifestations of the need to create. To better understand the origin of entrepreneurship and leadership, research must first focus on the combinations or hierarchy of traits that are necessary, but perhaps not sufficient, to stimulate the two constructs. Factors that trigger a drive to create or take initiative within the individual in the context of a particular circumstance should be identified, …

Entrepreneurship And Self-Employment: The State-Of-The-Art And Directions For Future Research, Giseung Kim

New England Journal of Entrepreneurship

This survey overviews the literature on entrepreneurship and self-employment. The author catalogs the main contributions of this body of research and makes a distinction between issues on which there is now widespread agreement and those for which no consensus has yet emerged. This latter set of issues provides fertile ground for further research.

Translighting Group, Inc., A Small Town, Family Business, Jeff Lowenthal

New England Journal of Entrepreneurship

TransLighting Group, Inc. consists of two companies all centered around the transportation industry. The original company, TransLighting, was started in 1962 by Henry Phillips. Henry was an engineer with Ford Motor Company specializing in braking wiring systems. Over an eight-year period, he designed and patented several wiring and harness systems that are used in cars as of the 2006 model year. Back in the 1950s Henry had the opportunity to learn about and use LED technology. He even came up with a process using this technology to increase brake light visibility (i.e., the third or middle brake light on most …

Entrepreneurship Education, Marguerite R. Faulk

New England Journal of Entrepreneurship

Book review by Marguerite R. Faulk.

Greene, Patricia G. and Mark P. Rice, eds. Entrepreneurship Education, Cheltenham, UK: Edgar Elgar Publishing, 2007. ISBN 9781845424220

The Impact Of Screening Criteria On Entrepreneurship Research, Gregory B. Murphy, Robert Hill

New England Journal of Entrepreneurship

Entrepreneurship researchers use various types of screening criteria to select samples for study. In that selecting these criteria is, in effect, choosing a definition or model of entrepreneurship, the consequences are immense and have had a direct impact on the generalizability of research and theory development in our field. The purpose of this study is to help entrepreneurship researchers better understand these consequences and, thereby, improve our understanding of entrepreneurial phenomenon. Four of the most commonly used screening criteria are included in this study: firm age, firm size, firm growth, and innovation. Based on a sample of 368 manufacturing firms, …

Institutional Issues Impeding Progress Of The Free Trade Area Of The Americas Agreement (Ftaa), Sivakumar Venkataramany, Balbir B. Bhasin

WCBT Faculty Publications

For any bilateral or multilateral trade agreement to be effective, it is imperative that all participants derive maximum benefit. This paper examines the institutional issues facing the partners of the Free Trade of the Area of the Americas (FTAA), analyzes some of the current areas of conflict and suggests action to reduce tensions and promote harmony, cooperation and accommodation which is a necessity when multiple countries attempt to foster such an agreement.

Ethical And Managerial Implications Of Internet Monitoring, Andra Gumbus, Frances Grodzinsky

WCBT Faculty Publications

As Internet use pervades our personal and professional lives, organizations have become increasingly concerned about employee use of the Internet for personal reasons while at work. This has prompted the restriction of the Internet or the limitation of the Internet during work hours. Monitoring of employee Internet and email is another result of this trend. Legitimate business functions such as employee performance appraisal and progress toward goals are served by monitoring. However, poorly designed and communicated monitoring practices can be negative and have perverse effects on employee morale and productivity. Monitoring of employees erodes trust and may be considered an …

Sport New Media, James Santomier, Joshua Shuart

WCBT Faculty Publications

One of the dominant strategies currently used to address increased complexity in competitive business environments is to adopt technology at all levels of the enterprise. New media is a dimension of technology that is being adopted almost universally by sport enterprises worldwide. The purpose of this paper which is based on meta-analysis, secondary sources, technical reports and interviews, is to build on current knowledge related to sport new media to discuss: (1) new media technologies relevant to the sport industry and (2) considerations for developing and implementing sport new media projects. Within the complex global business environment, sport managers should …

Dynamic Leadership: Toolbox For The Value-Based Entrepreneurship, Chun (Grace) Guo, Sinead G. Ruane, Alexandra Galli-Debicella, Phuong Anh Nguyen, Charles C. Manz

WCBT Faculty Publications

Four entrepreneurship models are proposed which lend guidance in the development of a business, from birth to exit, each examining ways to maintain the business founder’s initial vision and to continue to infuse values and ethical decision-making at each stage of development.