Digital Commons Network^™

Normative Perspectives For Ethical And Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy

Marketing Faculty Research and Publications

This article presents a normative set of recommendations for elevating the practice of marketing ethics. The approach is grounded in seven essential perspectives involving multiple aspirational dimensions implicit in ethical marketing. More important, each basic perspective (BP), while singularly useful, is also integrated with the other observations as well as grounded in the extant ethics literature. This combination of BPs, adhering to the tenets of normative theory postulation, generates a connective, holistic approach that addresses some of the major factors marketing managers should consider if they desire to conduct their marketing campaigns with the highest levels of ethics and social …

The Impact Of Military Lifestyle Demands On Well-Being, Army, And Family Outcomes, Gary A. Adams, Doris B. Durand, Carl A. Castro

Management Faculty Research and Publications

Adopting M. Segal’s framework, we focused on examining four military lifestyle demands—(1) risk of service member injury or death, (2) frequent relocations, (3) periodic separations, and (4) foreign residence—and their relationships to psychological and physical well-being, satisfaction with the Army, and marital satisfaction. Questionnaire results from 346 spouses living overseas indicated that the impact of separations was negatively related to all four outcomes, while foreign residence was negatively related to physical and psychological well-being, fear for soldier safety was negatively related to physical well-being, and the impact of moving was negatively related to satisfaction with the Army. The results further …

Order Lead-Time Improvement Following Enterprise Information Technology Implementation: An Empirical Study, Mark Cotteleer, Elliot Bendoly

Management Faculty Research and Publications

This paper investigates the influence of enterprise systems implementation on operational performance. The work extends the literature on enterprise systems by focusing on changes in process dynamics as a source for ongoing firm-level performance improvement. A case discussion of Tristen Corporation, a firm that implemented ERP and subsequently experienced benefits through gains to its continuous improvement efforts, is examined in light of theorized impacts of such implementations on process dynamics. Analyses of longitudinal data suggest that performance along a key metric motivating the ERP initiative (i.e., order fulfillment lead-time) showed a significant improvement immediately after system deployment. The data further …

Marketing, Consumers And Technology: Perspectives For Enhancing Ethical Transactions, Gene R. Laczniak, Patrick Murphy

Marketing Faculty Research and Publications

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important "marketing and technology" ethical debate.

Production And Inventory Management Under Multiple Resource Constraints, Kurt M. Bretthauer, Bala Shetty, Siddhartha Syam, Robert J. Vokurka

Management Faculty Research and Publications

In this paper we present a model and solution methodology for production and inventory management problems that involve multiple resource constraints. The model formulation is quite general, allowing organizations to handle a variety of multi-item decisions such as determining order quantities, production batch sizes, number of production runs, or cycle times. Resource constraints become necessary to handle interaction among the multiple items. Common types of resource constraints include limits on raw materials, machine capacity, workforce capacity, inventory investment, storage space, or the total number of orders placed. For example, in a production environment, there may be limited workforce capacity and …

Entertainment Industry Ratings Disclosures And The Clear And Conspicuous Standard, Mariea Grubbs Hoy, J. Craig Andrews

Marketing Faculty Research and Publications

This study examined entertainment ratings disclosures against the Federal Trade Commission's (FTC’s) Clear and Conspicuous Standard (CCS). In their investigation of marketing of violent entertainment to youth, the FTC advocated that the motion picture, music recording, and electronic games industries focus on “ensuring that the rating … and the reasons for the rating … are effectively and clearly communicated to parents” (p. 31). An investigation of a week of prime-time television commercials across six networks revealed that with the exception of dual modality presentation of the letter rating, ratings disclosure information is often incomplete and falls far short of meeting …

An Empirical Study Of Operational Performance Parity Following Enterprise System Deployment, Mark Cotteleer

Management Faculty Research and Publications

This paper presents an empirical investigation into whether the implementation of packaged Enterprise Systems (ES) leads to parity in operational performance. Performance change and parity in operational performance are investigated in three geographically defined operating regions of a single firm. Order lead time, the elapsed time between receipt of an order and shipment to a customer, is used as a measure of operational performance. A single ES installation was deployed across all regions of the subject firm's operations.
Findings illustrate parity as an immediate consequence of ES deployment. However, differences in rates of performance improvement following deployment eventually result in …

Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality enjoyed a similar status in the life insurance industry. Results also confirm that while MSA and MSS both drive satisfaction and loyalty, perceptions of actual service have the strongest correlations with those …

Foundations In Wisconsin: A Directory [25th Ed. 2006], Mary C. Frenn, Jeremy Blackwood, Katie Morrison, Megan Muthupandiyan, Vance Thomas, Peter Wright

Foundations in Wisconsin: A Directory

The 2006 production of Foundations in Wisconsin marks the 25th edition of the print directory and the 6th year of the online version (www.wifoundations.org). The directory is designed as a research tool for grantseekers interested in locating information on private, corporate, and community foundations registered in Wisconsin. Each entry in this new edition has been updated or reviewed to provide the most current information available. Most of the data was drawn from IRS 990-PF tax returns filed by the foundations. However, additional information was obtained from surveys, foundation Web sites, annual reports, and newsletters.

Wisconsin foundations have shown continued growth …

Leveraging Internal Competency And Managing Environmental Uncertainty: Propensity To Collaborate In International Markets, Syed H. Akhter, Fernando Robles

Marketing Faculty Research and Publications

Purpose – The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate in international markets. Design/methodology/approach – The paper builds on existing theories and develops hypotheses showing relations between competencies and uncertainty and collaboration in international markets. Findings – Conceptual relations show that the goals of leveraging competencies and managing environmental uncertainty in host countries have varying effects on the level of international collaboration. Originality/value – The effects are shown through …

Ethical Marketing: A Look On The Bright Side, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy

Marketing Faculty Research and Publications

This article offers an alternative to conventional approaches to ethical analysis in business and marketing. We submit that studying companies with exemplary records of ethical conduct and social responsibility offers useful and compelling guidance to marketing students and managers. It provides another needed perspective beyond simply examining examples of misconduct or offering normative advice that may not reflect the specifics of corporate situations. Based on examples presented in a recent text by the authors and Better Business Bureau Torch Awardees, we present information on thirteen companies of varying size and from several different industries. That information includes ethics policies, management …

Integrating The Unfolding Model And Job Embeddedness Model To Better Understand Voluntary Turnover, Brooks Holtom, Edward Inderrieden

Management Faculty Research and Publications

No abstract provided.

Institutional Characteristics And Gender Choice In It, Mary Malliaris, Linda Salchenberger

Management Faculty Research and Publications

No abstract provided.

Implications Of Technological Uncertainty On Firm Outsourcing Decisions, David R. King

Management Faculty Research and Publications

Outsourcing inherently considers what activity needs to reside within a given firm. The difficulty of exchanges between firms in the face of uncertainty affects where work on developing and producing new products is performed. Theory is developed and explored using a case study that explains firm sourcing decisions as a response to uncertainty within the context of industry structure and related transaction costs. Viewing outsourcing broadly results in a better delineation of outsourcing options. Implications for management research and practice are identified.

Government And Corporate Initiatives For Indian Women In It, Monica Adya

Management Faculty Research and Publications

Education of women severely lags behind that of men in many developing nations. Fewer girls go to school, tend to drop out earlier than boys, do not receive the same level of education as their male counterparts, and often choose careers that are female predominant (Kelly, 1987). Without exception, India is quite representative of these gender-biased phenomena in education. However, the recent explosion of offshore outsourcing market in India has created a new recognition regarding the role of women in technological careers. The Indian IT sector has seen a trend contrary to what most western nations are experiencing—predominance of women …

Factors Influencing Girls' Choice Of Information Technology Careers, Monica Adya, Kate Kaiser

Management Faculty Research and Publications

Many western nations have experienced declining numbers of women in the information technology (IT) workforce (Trauth, Nielsen, & von Hellens, 2003). Between 1996 and 2002, women in the U.S. IT workforce declined from 41% to 34.9% (ITAA, 2003). This can hamper diversity and reduce the talent pool that can address needs of diverse end-users (Florida & Gates, 2002). Why do women choose IT careers or reject them? Multidisciplinary research on career genderization reveals gender imbalance (Trauth, Nielsen, & von Hellens, 2003). Career decisions against math, science, and technology (MST) are often made as early as age 11 without understanding long-term …