Digital Commons Network^™

Taking Flight – May 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight -- Jesse Nkemka
• A New Era for the College of Business
• Mooney Named New Graduate Programs Director
• New Director of Student Engagement
• Business Abroad Devember 2018 Announced
• Hospitality Students Experience NOLA
• Students Participate in Georgia Logistics Summit
• Savannah Traffic Club Awards Scholarships
• Sales Program Receives Recognition
• IS Through the Ages
• Business Alum Inducted into Boys & Girls Club Alumni Hall of Fame
• Eagles on Wall Street
• BIG Cafe
• Cote: Set Content Guidelines for Business Facebook Page

Taking Flight – April 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumi Spotlight -- Kimberly Owens
• Georgia Southern University Online MBA Ranked in Top 20 by Poets&Quants
• Studies Show Potential for Spaceport Camden
• Eagle Executive Society -- Student Chapter Hosts Annual Dinner
• Billy Hickman Named Humanitarian of the Year, Honored at the 30th Annual Deen Day Smith Awards
• Young Alumni Give Back
• Georgia Southern's Economic Monitor Reports Continued Growth Despite Hurricane
• Logistics and Supply Chain Management Moves Up in Rankings
• Georgia Southern Logistics and Supply Chain Team Wins 10th Annual IANA Case Competition
• BIG Cafe
• Candler County Hospital Impact Reveal
• Leadership Symposium -- Logistics

Taking Flight – March 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight -- Paul Newman
• Entrepreneurship Faculty Member Highlighted in Knowledge Review
• Eagle Sales Showcase Boot Camp
• Logistics Roundtable
• Finance & Economics Meet & Greet
• Sales Students Place at the Toledo Sales Competition
• School of Accountancy Hosts PKM Etiquette Dinner
• Senior Marketing Student Wins at Conference
• Finance Association Visits the Federal Reserve Bank
• Inside Bulloch Business with DeQayne Grice -- Real Help to Get Your Business off the Ground
• Darron Burnette Presented with James H. Blanchard Leadership Award
• Finance Association Hosts Caleb Tucker
• BIG Cafe

A Design Methodology To Optimize Supply Chain Network Performance, Dheeraporn Nippaya, J. David Porter

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Organizations are constantly looking for new ways to reduce costs while still providing high customer service levels to face stringent competitive environments and the ever- increasing market globalization. An alternative these organizations can pursue to respond to these challenges and to gain a competitive differentiation is to optimize their supply chain network (SCN). This research aims to develop an effective SCN design strategy to locate facilities (i.e., plants and distribution centers) and to balance the allocation of customers to these facilities to satisfy capacity limitations and customer demands with minimum total cost and maximum level of service. It is anticipated …

On The Unique Features And Benefits Of On-Demand Distribution Models, Jennifer A. Pazour, Kaan Unnu

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

To close the gap between current distribution operations and today’s customer expectations, firms need to think differently about how resources are acquired, managed and allocated to fulfill customer requests. Rather than optimize planned resource capacity acquired through ownership or long- term partnerships, this work focuses on a specific supply-side innovation – on-demand distribution platforms. On-demand distribution systems move, store, and fulfill goods by matching autonomous suppliers' resources (warehouse space, fulfillment capacity, truck space, delivery services) to requests on-demand. On-demand warehousing systems can provide resource elasticity by allowing capacity decisions to be made at a finer granularity (at the pallet-level) and …

A Space Syntax Analysis Of The Relationship Between Function And Form In Facility Layout, Alejandro Teran-Somohano, Alice E. Smith

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

This paper explores the relationship between a facility’s operation and its form using quantitative techniques provided by Space Syntax. Space Syntax provides quantitative metrics for characterizing the spatial traits of the locations within a facility which can then be related to operational metrics. Instances of the quadratic assignment problem are used to perform spatial and operational analyses on different flow matrices to study the resulting layouts. The effects of different objective functions on facility shapes are also studied.

A Practical Collaborative Material Handling Strategy For Cross-Docks, Hector J. Carlo, Stephanie Santiago-Montano

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

The current operational paradigm at less-than- truckload (LTL) cross-dock industry (i.e., dedicated strategy) is to assign one material handler (MH) per inbound trailer. As a consequence, each loaded trip performed by a MH to move a load from the assigned inbound door to the loads’ corresponding outbound door is followed by an identical empty trip to return to the inbound door. This paper introduces the monomaniacal strategy as a practical rule-based material handling collaborative strategy for LTLs designed to minimize the total empty travel. In the monomaniacal strategy, after delivering a load to an outbound door, MHs travel counterclockwise to …

Integrated Intermodal Network Design With Nonlinear Inter-Hub Movement Costs, Mohammad Ghane-Ezabadi, Hector A. Vergara

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

In this research, transportation mode and load route selection problems are integrated with the hub location problem in a single mathematical formulation to find the optimal design of intermodal transportation networks. Economies of scale are modeled utilizing a stepwise function that relates the per container transportation cost to the amount of flow between two nodes. A heuristic method combining a genetic algorithm and the shortest path algorithm was developed to solve this integrated planning problem. Computational experiments were completed to evaluate the performance of the proposed heuristic for different problem instances. At the end, conclusions are presented and future research …

An Integrated Network Modeling Framework For Analysis Of Multi-Line Order Pick Systems, Debjit Roy, Vishal Bansal

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Due to demanding service levels in E-commerce order fulfillment, modeling and analysis of order picking processes in warehouses deserve special attention. With a particular focus on multi-line E-commerce orders, we develop modeling tools that are necessary to analyze the order consolidation delays in the downstream pick stations. We develop a queuing network modeling framework for integrated analysis of upstream (storage system) and downstream (pick system). We apply our modeling approach to an integrated order-pick system that includes a shuttle-based storage and retrieval system, and a single pick station. Using simulations, we test the effect of the storage system configuration on …

Deployment Of An Distributed Strategic Material Flow Control For Automated Material Flow Systems Consisting Of Autonomous Modules, Christian Lieberoth-Leden, Johannes Fottner

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

The modularisation of hardware and software is one approach to handle the demand for increasing flexibility and changeability of automated material flow systems that are, for example, utilised in flexible production systems. In such automated material flow systems, autonomous modules communicate with each other to coordinate and execute transport tasks. In this paper a strategic material flow control is introduced, which is distributed on several modules realised with a multi-agent system. The strategic material flow control agent coordinates transport tasks with advanced logistical requirements, such as sequencing. A transport task states for a transport unit the system source and sink …

Shuttle-Based Storage And Retrieval Systems With Robotic Order-Picking Shuttle Carrier, Tone Lerher

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Shuttle-based storage and retrieval systems with robotic order picking shuttle carrier are relatively new systems not yet address in automated storage system research. The objective of this research paper is to propose analytical model for robotic order picking shuttle carriers. Analytical expressions for the calculation of multi cycle have been determined by assuming uniform distributed order-picking locations and the probability theory. The proposed model enables the calculation of the expected travel (cycle) time for multiple command cycles of the robotic order picking shuttle carrier, from which the throughput performance can be evaluated.

A Framework For Modeling Material Handling With Decentralized Control, Kai Furmans, Kevin R. Gue

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Despite decades of research in material handling, the academic community still has no accepted way of describing material handling requirements in a way that machines and algorithms can process them. Such a “way of describing” requires a language with which to describe requirements, objects, relationships between objects, and so on. We propose a modeling framework that differs from existing research in two ways: First, we address material handling modeling from the bottom up rather than from the top down, meaning we define a set of elementary functions and then combine them into processes and more complex relationships that allow us …

Urban Parcel Logistics Hub And Network Design: The Impact Of Modularity And Hyperconnectivity, Benoit Montreuil, Shannon Buckley, Louis Faugere, Reem Khir, Shahab Derhami

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

This paper examines how exploiting the hyperconnectivity and modularity concepts underpinning the Physical Internet enables the parcel logistics industry to meet the worldwide challenges to efficiently and sustainably offer faster and more precise deliveries across urban agglomerations, notably across the world’s megacities. It emphasizes disruptive transformations of package logistics hubs and networks, such as multi-tier world pixelization, multi-plane parcel logistics web, smart dynamic parcel routing and hub-based consolidation, and modular parcel containerization.

Economic And Performance Analysis Of Dual-Bay Vertical Lift Modules, Fabio Sgarbossa, Martina Calzavara, Alessandro Persona

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Warehouse picking is one of the most time and cost consuming activities in a warehouse, often requiring the presence of human operators, who travel within the aisles to retrieve the items needed by the customers. Several studies demonstrate that the travelling activity can represent even the 50% of the total picking time, with a subsequent creation of a separate storage and picking area for small objects. In the last years, new solutions for order picking systems have been developed, especially for small items. One of these solutions requires Vertical Lift Modules (VLMs), storage columns with extractable trays. In this paper, …

Service Flow Networks For Functional Design Of Distribution Centers, Michael Schmidt, Detlef Spee, Michael Ten Hompel

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

This work deals with the determination of an approach for concept planning of distribution centers. For this purpose, the "Distribution Center Design Process" is defined. Solution concepts for logistics centers are developed and evaluated in an eight-step process. In particular, it will be focused on formalization of the functional area, which has not been considered scientifically, yet. This results, among other things, in the definition of services and basic transformation properties of handling units. These can be used to create and semantically test service flow networks, which describe the functional sequence and transformations of service objects in distribution centers.

An Exploratory Study On Ethical And Legal Issues Of Marketing Strategies In The Cigarette Industry: Perspectives On E-Cigarettes, Jason Bruce Kilby, Ismet Anitsal, Melek Meral Anitsal

Association of Marketing Theory and Practice Proceedings 2018

Cigarette and E-Cigarette companies use different marketing strategies to promote their product. Some of these marketing strategies could be considered by many to be both unethical as well as illegal. Many ethical and legal issues surround the cigarette industry and these same issues could be relevant in the emerging E-cigarette industry. This research organized cigarette industry behavior into a matrix where a behavior was classified on whether it was ethical, unethical, legal or illegal. In order for a behavior to be considered ethical it must meet the minimum standard of being legal except under moral exception. What is considered to …

Impact Of Acculturation And Internal And External Influences On Food Consumption Behavior Among Asian American Ethnic Groups, Ryan W. Kota, Sindy Chapa

Association of Marketing Theory and Practice Proceedings 2018

Retail food sales in the United States surpassed $5 trillion annually in 2015 and this number is on the rise. As a growing industry, it is important to understand what factors influence consumption. In this paper, the authors report on data collected from an ethnic segment that is growing in terms of overall population and spending power in the U. S.; Asian Americans. Through analyses of internal and external influences, and measurement of acculturation across 1,284 respondents, the authors are able to suggest that more acculturated individuals are more prone to be influenced by external factors (i.e., other foods and …

Scalable Heuristic For Locating Distribution Centers On Real Road Networks, Saeed Ghanbartehrani, Jose David Porter

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

The median problem is a type of network location problem that aims at finding a node with the total minimum demand weighted distance to a set of demand points in a weighted graph. In this research, an algorithm for solving the median problem on real road networks is proposed. The proposed algorithm, referred to as the Multi-Threaded Dijkstra’s (MTD) algorithm, is used to locate Walmart distribution centers on the 28-million node road network of the United States with the objective of minimizing the total demand weighted transportation cost. The resulting optimal location configuration of Walmart distribution centers improves the total …

Progress In Autonomous Picking As Demonstrated By The Amazon Robotic Challenge, Dominik Colling, Jonathan Dziedzitz, Kai Furmans, Patric Hopfgarten, Kai Markert

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

The automation of the picking process is a longheld dream in intra-logistics. while the expert judgment in recent years was, that there is no immediate applicability to be expected for applications in areas, where the variety of products is high. However, the recent advances in computer science, mechanical engineering and material handling systems design have moved the field substantially forward. In this article we want to show, how the Amazon Robotic Challenge has driven this development process and how capable the technology is. The Amazon robotic Challenge (ARC) and its increasingly difficult challenges are described first. Then the applied technology …

The Small World Of Material Handling Research, Parag J. Siddique, Kevin Gue, Md Salahuddin Ayuby

15th IMHRC Proceedings (Savannah, Georgia. USA – 2018)

Using data from 88 journals over an 8 year period, we investigate the relationships among researchers in material handling. We apply social network analysis to measure many attributes of the network, including papers published each year, papers published per author, number of collaborators per author, strength of collaboration between authors, and how influential an author is in the network. We observe that collaboration patterns in material handling follow a scale-free structure in the presence of some hub-like researchers. According to social network theory, these hub researchers facilitate rapid dissemination of knowledge in the network. We conclude that the scientific community …

Timing Of Market Entry For New Products: An Exploratory Case Study Of The Success Factors For Pioneering And Following, Eunsang Yoon, Hyeonjin Rim

Association of Marketing Theory and Practice Proceedings 2018

Launching a new product at the optimal time is imperative for the successful entry and penetration in the competitive market. Expectations of customers, responses of competitors, challenges of emerging start-ups, shortening of product life cycles, and global alliance of corporations are some of the evolving factors that are relevant to the timing decisions for a new product. This paper re-examines the timing-related strategic issues, reports an exploratory case study of the ninety-two pioneering or following market entries, and discusses the managerial implications for a firm’s market-entry decisions for a new product or service.

The Uphill Battles For Non-Profit Organizations, Dave Mcmahon, Samuel Seamon, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2018

As all nonprofit managers can attest, reaching out to potential customers using traditional marketing tools can often be frustrating at best and ineffective at worst. To better understand the challenges faced by nonprofit organizations this paper reviews several specific issues confronting nonprofit organizations: the adoption rate of websites, and the website types chosen by these nonprofits. These issues are explored through the lens of 3117 nonprofit organizations. The types of websites to consider by size of the organization and focus of the organization are discussed. The managerial implications address possible ways to optimize the use of resources for small and …

An Evaluation Of South African Vehicle Prices And Domestic Market Size, Keith Plekker, Perry Haan

Association of Marketing Theory and Practice Proceedings 2018

This study set out to identify what relationship exists between vehicle pricing and market size in a South African context. The research project’s design revolves around a quantitative method, consisting of a non-experimental strategy, with a longitudinal retrospective time horizon. The Box-Jenkins Method was used with auto regression and autocorrelation and partial autocorrelation functions for testing stationarity. The test involved the Rand’s changes against major currencies being related to increases in the advertised new vehicle price. The results of these tests showed weak correlations for the period 2008 to 2016. The conclusion was that no significant correlation exists between the …

A New In-Store Digital Landscape: Effect On Engagement, Innovativeness, And Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, Douglas Johansen

Association of Marketing Theory and Practice Proceedings 2018

Digital technologies are having a profound effect on the path to purchase in a grocery retail environment. Secondary research data on shopping habits is used to analyze the relationship of consumer digital technology use, a consumer’s innovativeness, and consumer engagement with unplanned grocery shopping behavior within a grocery store environment. Findings indicate that all of three variables have a direct, significant effect on unplanned grocery shopping outcomes and that innovativeness has a direct effect on engagement. Future study will consider the impact of key market segments, shopping situations and digital technology types.

Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen Leslie, Petula Senior

Association of Marketing Theory and Practice Proceedings 2018

This study explores generational differences in the antecedents of brand loyalty in the carbonated beverage category. Eight loyalty dimensions were examined across three generational cohorts: Millennials, Generation X and Baby Boomers. Results indicate partial support for the study hypothesis. Significant generational differences were only observed for some loyalty dimensions and in most of those cases, Baby Boomers recorded significantly higher scores than Millennials but were not significantly different than other groups. There were also very few differences between Millennials and Generation X.

A Preliminary Model Reflecting The Potential Contributions Shared By The Four Parties Within The Realm Of Sports Sponsorship, Carol L. Bruneau, Sam Fullerton

Association of Marketing Theory and Practice Proceedings 2018

Sports sponsorships have become an increasingly large investment for many organizations. IEG (citation) has forecast that in 2017, total global sponsorship spending will be approximately $62.8 billion, up 4.2% from 2016 expenditures. Close to 70%, or almost $44 billion, of total sponsorship spending will be directed towards the sponsoring of sports events, leagues, teams and individual sports personalities. And the bulk of these investments will be implemented by marketers such as McDonald’s and Coca-Cola in efforts to create a sports overlay so as to increase demand for nonsports products. Who benefits from this outpouring of money by companies? Of course, …

Comic Relief: The Impact Of Humorous Response In Service Recovery On Brand Perceptions, Lindsay R.L. Larson, Hyunju Shin

Association of Marketing Theory and Practice Proceedings 2018

While the use of humor appeals has been long researched in the area of advertisement, its role in service recovery is all but non-existent. Using humor during a time of service failure could help a firm diffuse tension with the surprise of eliciting a laugh; however it could also backfire and be perceived as inappropriate. The current study investigates the potential for humor to be utilized in responding to a service failure scenario, and the moderating role of individual differences in need for humor. In a scenario-based experiment, 183 participants were exposed to either a humorous or non-humorous email from …

Tracing, Security, And Safety: The Problem With Wild-Caught Seafood Supply Chains, Stephen Lemay, Dave Mcmahon, Jeffrey Periatt

Association of Marketing Theory and Practice Proceedings 2018

This article explores the difficulties associated with long, complex, supply chains in seafood markets. It does a brief literature review, discusses some of the issues raised by the long supply chain, and then compares one long seafood supply chain to a short, problematic supply chain.

Predicting Turnover Of Direct Sellers, Robert A. Peterson, Gerald Albaum, Victoria L. Crittenden

Association of Marketing Theory and Practice Proceedings 2018

As an industry, direct selling is ubiquitous. An estimated 5.3 million people were direct sellers in the United States in 2016. Of those 5.3 million direct sellers, 4.5 million were part-time and 800,000 were full-time. Moreover, in 2016, direct selling generated an estimated US$35.54 billion in retail sales that, in turn, had a US$83.11 billion impact on the United States economy. In a broad sense, direct selling is simultaneously considered to be a distribution channel, an industry, and a business model. Traditional major modes of direct selling include person-to-person and party-plan selling at a home or in the workplace, with …

Growing Apart: Collectivism And Acculturation, Sean Sawicki, Sindy Chapa

Association of Marketing Theory and Practice Proceedings 2018

Geert Hofstede’s cultural research serves as a guide to understanding how the different dimensions (collectivism/individualism, power distance, uncertainty avoidance, masculinity/femininity, indulgence, and short-/long-term orientation) vary between cultures and ethnicities. However, little research exists to show the relationship that exists between acculturation and these dimensions—specifically, with collectivism. Because Hispanics rank exceptionally high with collectivism, this research aims to explore the relationship between acculturation of Hispanics and collectivism. Suggestions as it pertains to findings as well as future research are included.