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Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Communications of the IIMA
The market for personal computers, particularly in the household segment, is burgeoning on account of the liberalization, privatization and globalization measures initiated by Government of India. Consequently competition to win over the PC market has intensified. This scenario has enhanced the need for understanding the adoption behavior of the personal computer which would enable marketers to arrive at strategies corresponding to the target markets socio, economic, political, cultural and competitive setting at the macro level and adopter-centered approach at the micro level. This study is based on the collection of primary data from 335 adopters of personal computers and 165 …
The Innovation Value Chain And Adaptability Of Organizations, Jakobus Smit
The Innovation Value Chain And Adaptability Of Organizations, Jakobus Smit
Journal of International Technology and Information Management
This paper reports on a study of adaptability of organizations and how that relates to their ability to generate innovations. Constructs from an organizational culture model and the innovation value chain was used as the foundation for a cross-sectional study in 7 organizations in Ireland. The findings reveal that adaptability is indeed related to innovativeness. Organizations that are good at creating change, learning, and creativity are better able to generate new ideas. In addition organizations that are also flexible can convert these ideas into outputs and subsequently disseminate them internally as well as outside the organization.