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B827: Toward A Cooperative Marketing Strategy For Fresh Wild Blueberries, Timothy A. Woods, Michele C. Marra, James D. Leiby
B827: Toward A Cooperative Marketing Strategy For Fresh Wild Blueberries, Timothy A. Woods, Michele C. Marra, James D. Leiby
Bulletins
Marketing wild blueberries as a fresh product has become an increasingly viable alternative for Maine wild blueberry producers. This bulletin presents the results of research that identified marketing regions with the greatest profit potential for fresh wild blueberries and whether there are packaging or promotional strategies that are likely to be more successful than others within these regions. The authors analyze retail demand for fresh wild blueberries in Maine, Boston, and New York City, as well as describe the results of a survey of wholesale buyers of fresh blueberries in Boston. The conclusions based on the analysis of demand at …
B553: Consumer Packages For Maine Mcintosh Apples, Charles H. Merchant, Earle E. Gavett, John W. Underwood, Frank J. Mcdonald
B553: Consumer Packages For Maine Mcintosh Apples, Charles H. Merchant, Earle E. Gavett, John W. Underwood, Frank J. Mcdonald
Bulletins
Three kinds of consumer packages for apples were developed for testing in the 1955-56 marketing season. In developing these packages, the authors modified the jumble-pack, polyethylene package in a way that would protect the fruit from most of the bruising and still maintain almost complete visibility of the fruit. One consumer package developed was a long narrow polyethylene bag, another was a polyethylene bag with a divider insert, and the third package had a cell partition placed in a similar plastic bag. All three packages were well accepted by consumers in the Portland market.