Digital Commons Network^™

Diffusion, Adoption, And Network Constraint: Can Understanding Personal Networks Of Afghan Women Improve The Adoption 0f Agricultural Innovations, Clair Wilcox

Dissertations

A plethora of case studies conducted in myriad locations find that factors influencing the adoption of agricultural innovation are different, emphasizing the need for locality specific understanding (Waddingon 2014). The diffusion of agricultural innovations may be influenced by the structure of the social system in which that diffusion is taking place. This study investigates the social structure of rural Afghan women, in an effort to determine how they interact and exchange information, and how the personal network structure, and the nature of the women’s interaction influences adoption of innovations. With the objective of framing rural development programs targeting women in …

A Meat Paradox: Media's Role In Mitigating The Omnivore's Dilemma, Karyn Camille Lewis

Master's Theses

The purpose of this research is to identify and understand media’s role in meat consumption and a disassociation of meat and its animal of origin. This study questions consumer behavior based on media portrayals of meat products as well as how consumers perceive these portrayals, meat consumption patterns based on media and family influence, and the types and levels of satisfaction (ex: self-esteem or masculinity) consumers receive from meat products.

A quantitative research approach was proposed for this study. The primary research method was a survey among students, faculty and staff at The University of Southern Mississippi. A total of …